#CanadaWrestling

Calgary Herald: Jasmine Mian, Former Olympic Wrestler, Wins Vacated Ward 3 Seat

Friday, October 22, 2021 - 12:57 By United World Wrestling Press

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Jasmine MIAN (CAN), a '16 Rio Olympian is switching her focus from representing Canada on the wrestling mat to representing Calgary's Ward 3 at city hall for the next four years. The Calgary Herald recently highlighted the '16 Rio Olympian's road to city council.

A political newcomer once known for representing her country will now represent the north Calgary Ward 3 at city hall for the next four years.

Mian said she had been going door to door to attract voters to her message of navigating the pandemic and continuing to support developing communities in north-central Calgary and that voters gave her a clear response.

“I think that I was given a very clear mandate by the voters of Ward 3 to run a positive campaign to collaborate with the rest of the councillors on some of the big challenges we have,” said Mian.

Mian, who represented Canada as a wrestler at the 2016 Olympics, said representing her constituents will be the honour of a lifetime. She said her first priority, once the new council is sworn in, is to continue to navigate through the COVID-19 pandemic. She noted that the most important ward-specific issues are ensuring services and infrastructure continue to grow.

Although she retired from wrestling after the '17 World Championships, Mian is still an active member of the wrestling community. Most recently, was a participant at the Women Lead Sport programme back in March/April 2021.

Click the link to read more on the Calgary Herald's site...Jasmine Mian, former Olympic wrestler, wins vacated Ward 3 seat

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.