Development

Burundi NOC and Wrestling Federation Organize Technical Course and First-Ever National Competition

By Tim Foley

CORSIER-SUR-VEVEY (January 12) – The Burundi Olympic Committee with the support of Olympic Solidarity and in collaboration of the Burundi Wrestling Federation hosted a Level I technical course for coaches January 7-12 in in Bujumbura.

The course was conducted by two-time Olympic silver medalist and United World Wrestling (UWW) expert Juan Luis MARÉN (CUB) and gathered 28 participants including 7 women. The course also welcomed three coaches, five athletes and seven sports teachers. 


The UWW Development Department recently prioritized a series of initiatives which support less developed wrestling nations. To ensure that lessons were well-received UWW also helped Burundi host a national competition directly following the course. The competition included 25 cadet and junior level girls and 38 cadet and junior level boys. 

A budget of $3,000 was allocated to organize the event, with positive feedback immediately offered by the Burundi Olympic Committee.  

In order to encourage grassroot development of smaller national federations, UWW is encouraging countries to organize at least one competition per year, and when possible that will be supported and assisted by an Olympic Solidarity Technical Course for Coaches. 

“The aim is to help them understand all the aspects linked to organizing a competition. In Burundi it allowed coaches to understand the needs and the process of the organization of an event,” said Ms. Deqa Niamkey, UWW Development Director. 

“These competitions will allow our federations to further develop wrestling and attract the future generations to the sport. Also, with the presence of a UWW expert educator I trust these events will contribute tremendously to the growth of wrestling.”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.