#development

Burundi hosts training camp, Beach Wrestling competition

By United World Wrestling Press

MABAYI, Burundi (March 7) --- Started in November 2021, during the post-covid period, the wrestling DNSS in Burundi experienced its terminal phase during the week of February 25 through March 04, 2023.
For this phase, the United World Wrestling sent two experts, Vincent AKA, Development Officer, and Angel Pineda Rodriguez, UWW training expert, to continue to support the Burundi wrestling federation for sustainable development.

This terminal phase began with a visit to the basic structures inside the country. This is how the two experts visited the clubs in Mabayi and Gihanga. This field visit made it possible to see that the local clubs have made an effort to constitute themselves since the formal architecture submitted by the national federation, namely a president, a treasurer, and a general secretary, all with the presence of a technician who supervises the wrestlers. Conversely, the need for more infrastructure is a limiting factor for their development. However, in Gihanga, hope remains insofar as there is a young center that would suffice to restore, like Gitega, who used his youth center and converted it into a wrestling room. The youth centers represent a real opportunity for setting up wrestling clubs (with wrestling mats made locally). As Angel Pineda, an expert of Cuban origin, pointed out, "This is what is done in Cuba, where we do with the means on board to find solutions to allow our wrestlers to practice in complete safety."

During this visit of the clubs from the inside, the clubs started to build their own Beach Wrestling arena, which represents an essential pillar for development. Because everything is easy to set up, Beach wrestling requires little means. This phase also made it possible to visit the partner schools for the wrestling for young girls project.

A meeting was organized with all club presidents and coaches was held to consolidate what already exists. During this meeting, the focus was on the theme "Project of a club structure." This made it possible to explain to the various participants the steps to develop his club and to approach the project approach to develop his wrestling club. The objective is to give tools to all those who want to move forward while understanding the concept of a club project.

BRUWrestlers from Burundi sit together inside the Beach Wrestling circle. (Photo: United World Wrestling)

It was also an opportunity to take stock with the federation of the impact of the DNSS while considering the prospects.

In parallel with the training of club leaders, to allow the best wrestlers to experience high intensive training, a training camp was organized at the Olympafrica Center in Kanyosha, which has become the reference center for the training of the national wrestling team. 

Thanks to the renovation of the multipurpose hall by the Olympafrica Foundation, which allows the Burundian Wrestling Federation to bring together its best cadet, junior and senior wrestlers in Olympic wrestling. The wrestling mat donated by United World Wrestling entirely plays its role.
During this training camp, two wrestlers distinguished themselves. They are Niyonkuru Lynca GLORIA, in the junior category coming from the Gitegat club and Nishimwe YVES, also a junior from the Bururi club.

During this training camp, the two executives of the Burundian Wrestling Federation, Ntwari Patrice et Nduwayezu SILAS took advantage of the presence of the experts to deepen their notion in terms of planning, the process of training a top-level wrestler. This sharing of experience gives them the tools to continue the training and preparation of the best wrestlers in Burundi.

The Burundian wrestling federation organized a Beach Wrestling tournament to end this week full of activities in style. The presence of national television made it possible to enhance this event's scope and promote beach wrestling, which has tremendous opportunities ahead of it.

Finally, the President of the Burundian National Olympic Committee, Mrs. Lydia NSEKERA, really appreciated the DNSS of wrestling and added, "We will use the DNSS of wrestling as an example for the DNSS of other Sports." 

Ella also mentioned the involvement of United World Wrestling in the development of wrestling through the vision of its President, Nenad Lalovic, to keep wrestling in the Olympic fold. "Today, wrestling is one of the Olympic disciplines which is involved in its development through its development programs and this can be seen on the ground," said Nsekera.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.