#development

Brazil hosts women’s coaching course

Friday, February 10, 2023 - 16:06 By United World Wrestling Press

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Rio de Janeiro, Brazil (9 February 2023) - The Brazilian Confederation of Wrestling (CBW) organized a Women’s Coaching Course from 25-28 January in Uberlandia, Brazil. This course brought women coaches from different regions to learn and develop as a wrestling coach.  Many of the coaches came from other backgrounds that included Ji Jitsu and Judo and all had athletes competing nationally. The course was designed to help improve their technical knowledge of wrestling.

The course was led by Jessica Medina (USA Wrestling National Developmental Coach). Jessica has been coaching at USA Wrestling since 2019 and was the coach for the 2021 U17 and U20 world championship teams. “It is great to see other federations provide opportunities for female coaches. President Flavio Neves and the group of coaches were welcoming and excited to bring wrestling to Uberlandia, Brazil," said Medina. "The participants traveled from different regions of the country to focus on their development on and off the mat. They had great enthusiasm, questions, and a hunger to learn. It made me enjoy the experience even more.” 

This course was organized by Flavio Neves (President of CBW) and Aline da Silva (Vice President of CBW). “We expect in a few years to have more female coaches in the national team, more female athletes competing, and therefore more women in leadership positions in Brazil in Wrestling,” said Aline da Silva. 

Aline was a 2014 world silver medalist and competed in the two Olympic Games. She is also a current participant in the WISH (Women in Sport High-Performance) programme. Jessica Medina was a graduate of the WISH (formally known as WSLA-HPC).  The WISH Programme is designed to equip women coaches to succeed in elite coaching and leadership roles within their sports. 

“I am grateful that UWW is a federation that is looking to empower more female athletes and coaches. Because UWW gave me an opportunity to be a part of the WISH program, formerly WSLA, I can apply my leadership skills in mentoring others," said Medina. It was great to travel to another country and collaborate with other female professionals of different cultures. I am confident these women can make an impact in their federation.” 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.