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Brazil hosts women’s coaching course

Friday, February 10, 2023 - 16:06 By United World Wrestling Press

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Rio de Janeiro, Brazil (9 February 2023) - The Brazilian Confederation of Wrestling (CBW) organized a Women’s Coaching Course from 25-28 January in Uberlandia, Brazil. This course brought women coaches from different regions to learn and develop as a wrestling coach.  Many of the coaches came from other backgrounds that included Ji Jitsu and Judo and all had athletes competing nationally. The course was designed to help improve their technical knowledge of wrestling.

The course was led by Jessica Medina (USA Wrestling National Developmental Coach). Jessica has been coaching at USA Wrestling since 2019 and was the coach for the 2021 U17 and U20 world championship teams. “It is great to see other federations provide opportunities for female coaches. President Flavio Neves and the group of coaches were welcoming and excited to bring wrestling to Uberlandia, Brazil," said Medina. "The participants traveled from different regions of the country to focus on their development on and off the mat. They had great enthusiasm, questions, and a hunger to learn. It made me enjoy the experience even more.” 

This course was organized by Flavio Neves (President of CBW) and Aline da Silva (Vice President of CBW). “We expect in a few years to have more female coaches in the national team, more female athletes competing, and therefore more women in leadership positions in Brazil in Wrestling,” said Aline da Silva. 

Aline was a 2014 world silver medalist and competed in the two Olympic Games. She is also a current participant in the WISH (Women in Sport High-Performance) programme. Jessica Medina was a graduate of the WISH (formally known as WSLA-HPC).  The WISH Programme is designed to equip women coaches to succeed in elite coaching and leadership roles within their sports. 

“I am grateful that UWW is a federation that is looking to empower more female athletes and coaches. Because UWW gave me an opportunity to be a part of the WISH program, formerly WSLA, I can apply my leadership skills in mentoring others," said Medina. It was great to travel to another country and collaborate with other female professionals of different cultures. I am confident these women can make an impact in their federation.” 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.