Development

Argentina become first country in the Americas to host a Level 3 Coaches Course

By United World Wrestling Press

BUENOS AIRES, Argentina (December 2) —Argentina has become the first country in the Americas to host a Level 3 Coaches Course, organized by United World Wrestling (UWW) and Olympic Solidarity (OS), with the organizational support of the Federación Argentina de Luchas Asociadas (FALA) and the Argentine Olympic Committee (COA). This historic course, held from November 25-29, also stands out as the first-ever Level 3 course conducted in Spanish globally, marking a significant milestone in the development of wrestling coaches in the region.

The course brought together 40 Argentine coaches--including seven women--to enhance their technical and pedagogical skills while embracing a high-performance vision. In addition, Ignacio D'Alessandro (ARG), an international 1S referee and UWW educator, conducted a refereeing clinic, which the participants highly appreciated.

CUBWorld champion and Olympic silver medalist Arsen JULFALAKYAN (ARG) walks through par terre strategy at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

One of the course's highlights was a technical and practical masterclass delivered by Arsen JULFALAKYAN (ARG), UWW Bureau member and Olympic medalist. Julfalakyan shared advanced strategies and innovative exercises that inspired participants to raise their training standards and adopt new perspectives in their daily coaching routines.

The program covered essential topics such as the profile of an excellent coach, tactical strategies, periodization theory and training methodology, and pedagogy for both grassroots and high-performance levels. This comprehensive approach not only strengthened the attendees' theoretical and practical knowledge but also fostered a sense of community and collaboration.

Raúl Trujillo and Filiberto Delgado, renowned Cuban coaches with a distinguished track record of training Pan-American, World, and Olympic champions, led the main sessions.

CUBLegendary coach Raúl TRUJILLO (CUB) walks through technique during a training session at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

"Argentina has tremendous potential. During this course, we focused on technical aspects and strategies to evolve and enhance the sport’s development in the country," said Trujillo, the celebrated coach of Mijaín López, a five-time Olympic champion. "The Americas are growing significantly; while Cuba, the United States, and Canada used to dominate, other nations are now achieving remarkable results at World Championships and the Olympic Games."

David Ochoa, Argentina's National Coach and newly accredited UWW Educator, supported the Cuban experts. Ochoa earned this distinction at the most recent Educators’ Course held in Guatemala just weeks prior, and his involvement exemplified Argentina’s commitment to nurturing local talent in wrestling education.

The course opened with an inauguration ceremony at the Argentine Olympic Committee, attended by key figures such as Fernando Rittner, president of FALA; Sebastián Pérez, Secretary General of FALA; Yuri Maier, UWW Sports and Development Officer; Arsen Julfalakyan, UWW Bureau member; and Cristian Roldán, head of administration and responsible for Olympic Solidarity. The practical and theoretical sessions took place at the National Center for High Performance Sports (CENARD), providing a professional and motivating environment for the coaches.

This course marks a significant step in the growth of wrestling across the continent, underscoring the importance of educational programs to elevate coaches’ technical and pedagogical levels. The certificates awarded, endorsed by UWW and Olympic Solidarity, symbolize not only recognition for the participants' efforts but also a commitment to developing the sport in Argentina and Latin America.

The success of this event opens the door to replicating this model in other countries across the continent, contributing to the global advancement of wrestling.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.