Development

Aline Silva Awarded United World Wrestling’s Women in Sport Award

Tuesday, April 3, 2018 - 17:27 By Tim Foley

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CORSIER-SUR-VEVEY (April 2) -- Aline SILVA (BRA) has been awarded United World Wrestling’s 2018 Women in Sport Award.

Silva, a 2014 world silver medalist 2016 Olympian, has spent much of the past 12 months creating an outreach program in her home city of Cubatã, Brazil, which provides educational and wrestling opportunities for girls.

"We are very proud of Aline," said United World Wrestling president Nenad Lalovic. "She is the type of female leader we want in our sport. She has taken her victories on the mat and is making a big impact with younger girls. We are honored to present her this award."

Silva will receive $10,000 from United World Wrestling and is expected to hire a coach and English teacher to help instruct 60 public school girls in Cubatã. The outreach program will also include weekly empowerment teachings with themes like leadership, personal development, and sexual and reproduction rights. 

“I think it’s important to want something big for yourself and others,” said Silva. “And for these girls I want to show them what it means to have a goal and how to strive for it everyday. I know that striving to reach a goal every day means you will make your dreams come true!”

Aline SILVA (r) became Brazil's first-ever world finalist in wrestling, earning silver at the 2014 World Championships in Tashkent, Uzbekistan (Photo: Gabor Martin, United World Wrestling)

Silva kickstarted her to-be-named outreach program with a trip to the Global Sports Mentoring Program at the University of Tennessee's Peace, Sport and Society Program. During her six weeks on-site, Silva created a plan of action to empower Brazilian women through sports and sought advice on ways to improve her new program.

“I want to thank President Lalovic and everyone at United World Wrestling for all their great work in promoting women’s wrestling and gender equality.”

Though busy with outreach and instruction, Silva isn’t slowing down on the mats. She is still training full-time and expects to compete at this year’s world championships in Budapest. Her goal is to medal at the 2020 Olympic Games in Tokyo.

Other applicants included Power Club (ESP), Johanna KIKAS (EST), Elham HEIDARI (IRI/CAN), Yevheniia PAVLOVA (UKR) and Fédération Française de Lutte who each showed commitment to advancing the gender equality through wrestling.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.