Development

2018 Creative Sports Award to Boost UWW’s Development Projects

Thursday, January 10, 2019 - 00:25 By United World Wrestling Press

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DUBAI (January 9) -- During a dedication ceremony held in Dubai, United World Wrestling (UWW) received the H.H. Sheikh Mohammed Bin Rashid Al Maktoum Creative Sports Award in the category of the best initiative of the Summer Olympic International Federations (IFs).

The 2018 edition sought to recognize the initiatives that empower youth in sports -- the award comes with a USD $250,000 prize for use in development activities.

UWW President Nenad Lalovic accepted the award on behalf of his organization, which was recognized for its innovative project “More than Medals”, the first cornerstone of the IF’s new wrestling development plan. Five camps conducted between February and July last year targeted more than 200 young elite athletes and combined high-quality training with education on important topics such as anti-doping, nutrition, training plan, and the IOC’s Athlete Career Programme. The educational part also included the athletes’ entourage. Organized on all continents, the camps also served to prepare wrestlers to qualify for the Youth Olympic Games (YOG), held in Buenos Aires, Argentina, in October 2018.

While attending the ceremony, ASOIF President Francesco Ricci Bitti said, “ASOIF is very thankful to H.H. Sheikh Mohammed Bin Rashid Al Maktoum for his recognition of outstanding activities of sports federations in such a generous way for the sixth consecutive year. Sports development and youth promotion go hand in hand and they are the most important fields for IFs to invest in. UWW’s project is exemplary in integrating essential educational elements into training for young athletes and UWW fully deserves this prestigious award.”

 Lalovic added, “On behalf of the wrestling family worldwide, UWW is highly honored to receive this award for the development programme ‘More than Medals 2018’ dedicated to the support and empowerment of the future generations. We reiterate our appreciation to H.H. Sheikh Mohammed Bin Rashid Al Maktoum for his great initiative to support sports development.”

The application phase for the 2019 H.H. Sheikh Mohammed Bin Rashid Al-Maktoum Creative Sports Award is scheduled to open in April 2019.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.