TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleTirana

Masterful Uguev Repeats as European Champion

By Vinay Siwach

TIRANA, Albania (April 26) -- Zavur UGUEV (UWW) became a two-time European champion in Tirana on Sunday. His gold medal run may have gone under that radar given the return and dominance of Abdulrashid SADULAEV (UWW), who won his sixth European gold on Saturday and first in six years.

However, if there was an award for the most outstanding wrestler of the tournament, Uguev would handsomely beat all others wrestlers to it.

On Sunday, Uguev defended his 61kg gold medal in Tirana with rather ease after defeating former world champion and home-favorite Zelimkhan ABAKAROV (ALB). The 4-0 win over Abakarov consisted one activity clock, one stepout and a two-point takedown from Uguev.

Even the low-scoring final was a masterclass from Uguev, one of the few who still mixes the art of defense and positioning to win bouts.

At one point, Abakarov would keep trying the two-on-one on Uguev's arm and instead of panicking, Uguev would casually block Abakarov using his head. After the two-minute mark in the match, Abakarov had a similar grip and Uguev was blocking using his head and grip one of Abakarov's wrist.

Abakarov moved to a position from which he could either whizzer or wrist snap Uguev. However, as soon as Abakarov moved sideways, Uguev placed his foot behind Abakarov and let go off his grip, quickly switching to a leg-attack. He scored a stepout to lead 2-0 after one activity period point.

Uguev set up his takedown in the second period when Abakarov took a shot from space and Uguev blocked it using a chest wrap. Instead of scoring exposure from front, Uguev jumped behind and locked Abakarov who tried to break the grip. But Uguev scored a takedown on the edge to lead 4-0, his winning score.

It was in the semifinals against Arsen HARUTYUNYAN (ARM), Uguev fell behind 3-2 but he brought down Harutyunyan in danger for two points before holding the Armenian in such a grip that he failed to move despite having split hands. Eventually, he gave up to Uguev's pressure who won via fall.

"The final is always a tough contest, both last and this year," Uguev said. "Last year it was Harutyunyan, a four-time European champion, and this year it’s Abakarov, the world champion. It’s a real pleasure to compete against them. I’ve come here solely to compete against them."

Two months ago, Uguev was in Tirana and he put on a wrestling masterclass, winning the 61kg gold medal. However, it was in Tirana that he lost to phenom Masanosuke ONO (JPN) and Vitali ARAJAU (USA) and finished fifth at the World Championships.

"I was here at the start of February for the ranking tournament, and I suppose I had some thoughts about it [losing World Championships in Tirana]," he said. "But I managed to win that tournament, and I came here with the sole intention of winning. The first attempt [2024 World Championships] didn’t go to plan."

The three-time world champion and Tokyo Olympic gold medalist at 57kg has been competing at 61kg for three years now. While he will eventually move to 57kg for a run at the 2028 Los Angeles Olympics, Uguev says he is enjoying wrestling at a higher weight and not dieting during competitions.

"I’ll be wrestling in 65kg soon. I’m joking, of course," he said. "I’ll probably be dropping down to 57kg. I’ll probably compete for another year or so [at 61kg], and then I’ll keep dropping down. I’m not actually that heavy to begin with, and I reckon anyone competing at 57kg is roughly the same weight as me. For now, I don’t see the point in cutting weight, and I think it’s better to stay as I am for the time being, compete for another year or so. I think that this year, or early next year, we’ll start thinking about which weight class to move to.

"Now that I’ve moved up to 61kg, I’m really enjoying the competition. When I was competing at 57kg, I struggled so much. Now, when I watch the wrestlers like Musa MEKHTIKHANOV (UWW), for example, I’m reminded of my own days on the mat. It’s just that when you’re on a diet, you don’t want to think about anything else. All you can think about is food. Now I feel comfortable. I’m not dieting; I enjoy wrestling and I’m managing to do well at it."