#WrestleZagreb

Zagreb Open Ranking Series day four finals set

By Vinay Siwach

ZAGREB, Croatia (February 4) -- The Zagreb Open Ranking Series enters its fourth day with four women's wrestling and two Greco-Roman weight classes. A huge crop of talent is competing at 67kg including Olympic champion Luis ORTA (CUB) who won the gold at 60kg in Tokyo.

WATCH LIVE | MATCH ORDER

15:00: Taleh MAMMADOV (AZE) is so good. Iman Hossein Khoon MOHAMMADI (IRI) tried every trick he had but failed to break Mammadov's defense. The Azerbaijan wrestlers wins 4-4 and reaches the 63kg final.

14:35: Yelena MAKOYED (USA) is quickly becoming a threat at 76kg. She beats Dymond GUILFORD (USA) 12-2 to reach the final. If she can win domestically, she will have a chance to qualify for the Paris Olympics. But Adeline GRAY (USA) is standing on that path.

14:20: Aiperi MEDET KYZY (KGZ) with a fall over Juan WANG (CHN). She moves into the 76kg final and will face the winner of Yelena MAKOYED (USA) vs. Dymond GUILFORD (USA).

14:00: HUSIYUETU (CHN) with the upset of the tournament as he wins 13-4 over Luis ORTA (CUB). Perhaps Orta was pushed to the limits by Jafarov and Sohrabi in the previous. But here he was helpless. Husiyuetu got the par terre advantage and trapped one of Orta's arms and scored via exposure. Nothing much Orta could do there. This also means that a Jafarov vs Sohrabi rematch won't take place.

13:40: Helen MAROULIS (USA) up against Patrycja GIL (POL) at 57kg. Gil with a takedown and tries to pin but Maroulis with excellent defense. Gil leads 4-0. Maroulis scores stepout to cut the lead to 4-3. A takedown just before the break for Gil. She begins the second period with a counter takedown and it's 8-3 for Gil who is struggling to keep up. Maroulis takedown on the edge to make it 8-5 with around a minute remaining. Gil with another spin behind and it's 10-5 for her. Maroulis will take a 10-5 loss at 57kg.

13:15: The quarterfinals at GR 63kg

Samuel JONES (USA) vs. Ivan LIZATOVIC (CRO)
Shermukhammad SHARIBJANOV (UZB) vs. Taleh MAMMADOV (AZE)
Perica DIMITRIJEVIC (SRB) vs. Iman Hossein Khoon MOHAMMADI (IRI)
SAGAR (IND) vs. Aref Hossein Khoun MOHAMMADI (IRI) 

12:50: Luis ORTA (CUB) is on a roll here. After beating Hasrat JAFAROV (AZE), he now takes out Daniel SOHRABI (IRI). Sohrabi got a stepout and passivity point in the first period but Orta managed to escape. As the pressure built, Sohrabi tried pushing Orta out but a head pinch from Orta resulted in four points. Sohrabi was penalized for keeping his head low. Orta on 6-2.

12:30: Aiperi MEDET KYZY (KGZ) with a resounding win over KIRAN (IND) at 76kg. She got the cradle to fall to move into the quarterfinals.

12:10: Sae NANJO (JPN) with a technical superiority win over  Alexandria TOWN (CAN). She is on course to wrestle Maroulis in what can prove to be a blockbuster.

12:05: Helen MAROULIS (USA) was checked by Laylokhon SOBIROVA (UZB) as the latter scored the first takedown on her but she quickly fizzled out. Maroulis quickly turned up and won her opening bout at 57kg 11-2.

11:45: Akari FUJINAMI (JPN) with those perfect low singles against Lucia YEPEZ GUZMAN (ECU). Despite all the tricks in her bag, Yepez has no idea how to deal with the phenom named Fujinami, who rolls to another technical superiority win at 53kg

11:36: Daniel SHORABI (IRI) is an absolute master at his craft. The young star gets Sylla into positions of no return. Shorabi scores three takedowns in his 10-2 win over Sylla.

11:35: Luis ORTA (CUB) hands Hasrat JAFAROV (AZE) a 5-1 loss. He scores from par terre and two stepouts while Jafarov, despite getting the passivity point, fails to break Orta's defense.

11:20: Two big Greco-Roman bouts on adjacent mats. Luis ORTA (CUB) is wrestling Hasrat JAFAROV (AZE). Danial SOHRABI (IRI) is up against Mamadassa SYLLA (FRA). Both bouts are at 67kg. 

11:15: That has to be the calmest performance ever! Sumire NIIKURA (JPN) was trailing REETIKA (IND) 4-0 with 10 seconds remaining. With no signs of panic, Niikura used a head-pinched Reetika twice to win 4-4. So clutch.

10:55: Ningning RONG (CHN), competing for the first time since the Tokyo Olympics, could not get going in that bout against Patrycja GIL (POL). Shabby defense from Rong each time they got into scrambles and Gil built a 5-0 lead. Rong switched gears one in the final minute, scoring two takedowns but that was too little too late. 

10:40: A fall for Sam STEWART (CAN) over world champion Dominique PARRISH (USA) at 53kg. Parrish was going for the single leg and seems like her knee hit the mat before she could finish the move and lost her balance. Stewart kept Parrish on the back for the fall.

10:30: Akari FUJINAMI (JPN) looks like she was never off the mat. A dominant 10-0 win over Katarzyna KRAWCZYK (POL) at 53kg. Fujinami last competed internationally at the Asian Championships and has been struggling with a few injuries.

10:15: Tokyo Olympic champion Luis ORTA (CUB) makes his debut at 67kg and begins with a win! A combination of big throws and pushouts gives him a 9-1 victory over Karanjit SINGH (IND).

10:00: Welcome to a very windy day here in Zagreb! The wrestlers are ready for another long day of wrestling. The return of Akari FUJINAMI (JPN) to international competition since the Asian Championships in April last year is the biggest story of the day.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.