#WrestleOslo

Yazdani details emotional win over Taylor that propelled him to third world title

Friday, November 26, 2021 - 12:58 By Eric Olanowski

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OSLO, Norway (November 26) --- Hassan “The Greatest” YAZDANI (IRI) headed into the Oslo World Championships with revenge on his mind. He lost to career rival David TAYLOR (USA) in three consecutive matches – including once in August via a last-second takedown in the Tokyo Olympic finals.

Yazdani turned the tides in Oslo on a cold October night and exacted revenge on Taylor and claimed his third world title.

United World Wrestling sat down with Yazdani after his epic win to talk about the losses that drove him to become a three-time world champion, what was different about his Iranian team in Oslo and what’s motivating him to chase a second Olympic gold medal.

The Epic Oslo Matchup:
Yazdani controlled the 86kg world finals match from start to finish to notch a solid 6-2 victory over Taylor in the highly anticipated 86kg final at the Oslo World Championships.

Yazdani's victory, coming two months after a heartbreaking loss to Taylor in the final at the Tokyo Olympics, gave him a third world title to go with his 2016 Rio Olympic gold, and capped a remarkable day for Iran in the Jordal Amfi arena.

"I made the people of Iran happy," Yazdani said. "I need to appreciate Taylor, because he worked as a motivation and inspiration for me to work better and better and become the champion."

The vocal contingent of Iranian fans were sent into a frenzy when rising star Amir ZARE (IRI) claimed the 125kg title, having earlier seen Iran gain finalists in all four weight classes that got underway Sunday, including Yazdani's cousin Amir YAZDANI (IRI).

"Iran always supports their wrestlers and fans here were great," Yazdani said. "And it was because of them and God I won."

The United States had mixed success in the two other finals, with Kyle DAKE (USA) prevailing at 74kg, but Daton FIX (USA) coming up short against Abasgadzhi MAGOMEDOV (RWF) at 61kg.

In Tokyo, Yazdani had to settle for the Olympic silver when Taylor scored a takedown with 17 seconds left for a 4-3 win in the final. On Sunday, he never gave the American the chance to get close.

Yazdani continually kept the pressure on, using an underhook to force Taylor to the edge and score a pair of stepout points in the first period. In the second period, he added a takedown, before Taylor got on the scoreboard with a takedown with 1:03 left.

With the clock ticking down, Taylor tried a counter lift, but Yazdani held firm and dumped him to the mat for a takedown and the final points of an well-earned victory.

"He's a great competitor," said Taylor, whose lone world title came in 2018, where he beat Yazdani in the first round. "Not my day."

Asked what he could have done differently, Taylor quipped, "Scored my points. He's a good wrestler. We will go again."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.