#WrestleOslo

Yazdani details emotional win over Taylor that propelled him to third world title

By Eric Olanowski

OSLO, Norway (November 26) --- Hassan “The Greatest” YAZDANI (IRI) headed into the Oslo World Championships with revenge on his mind. He lost to career rival David TAYLOR (USA) in three consecutive matches – including once in August via a last-second takedown in the Tokyo Olympic finals.

Yazdani turned the tides in Oslo on a cold October night and exacted revenge on Taylor and claimed his third world title.

United World Wrestling sat down with Yazdani after his epic win to talk about the losses that drove him to become a three-time world champion, what was different about his Iranian team in Oslo and what’s motivating him to chase a second Olympic gold medal.

The Epic Oslo Matchup:
Yazdani controlled the 86kg world finals match from start to finish to notch a solid 6-2 victory over Taylor in the highly anticipated 86kg final at the Oslo World Championships.

Yazdani's victory, coming two months after a heartbreaking loss to Taylor in the final at the Tokyo Olympics, gave him a third world title to go with his 2016 Rio Olympic gold, and capped a remarkable day for Iran in the Jordal Amfi arena.

"I made the people of Iran happy," Yazdani said. "I need to appreciate Taylor, because he worked as a motivation and inspiration for me to work better and better and become the champion."

The vocal contingent of Iranian fans were sent into a frenzy when rising star Amir ZARE (IRI) claimed the 125kg title, having earlier seen Iran gain finalists in all four weight classes that got underway Sunday, including Yazdani's cousin Amir YAZDANI (IRI).

"Iran always supports their wrestlers and fans here were great," Yazdani said. "And it was because of them and God I won."

The United States had mixed success in the two other finals, with Kyle DAKE (USA) prevailing at 74kg, but Daton FIX (USA) coming up short against Abasgadzhi MAGOMEDOV (RWF) at 61kg.

In Tokyo, Yazdani had to settle for the Olympic silver when Taylor scored a takedown with 17 seconds left for a 4-3 win in the final. On Sunday, he never gave the American the chance to get close.

Yazdani continually kept the pressure on, using an underhook to force Taylor to the edge and score a pair of stepout points in the first period. In the second period, he added a takedown, before Taylor got on the scoreboard with a takedown with 1:03 left.

With the clock ticking down, Taylor tried a counter lift, but Yazdani held firm and dumped him to the mat for a takedown and the final points of an well-earned victory.

"He's a great competitor," said Taylor, whose lone world title came in 2018, where he beat Yazdani in the first round. "Not my day."

Asked what he could have done differently, Taylor quipped, "Scored my points. He's a good wrestler. We will go again."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.