#WrestleOslo

Yazdani details emotional win over Taylor that propelled him to third world title

Friday, November 26, 2021 - 12:58 By Eric Olanowski

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OSLO, Norway (November 26) --- Hassan “The Greatest” YAZDANI (IRI) headed into the Oslo World Championships with revenge on his mind. He lost to career rival David TAYLOR (USA) in three consecutive matches – including once in August via a last-second takedown in the Tokyo Olympic finals.

Yazdani turned the tides in Oslo on a cold October night and exacted revenge on Taylor and claimed his third world title.

United World Wrestling sat down with Yazdani after his epic win to talk about the losses that drove him to become a three-time world champion, what was different about his Iranian team in Oslo and what’s motivating him to chase a second Olympic gold medal.

The Epic Oslo Matchup:
Yazdani controlled the 86kg world finals match from start to finish to notch a solid 6-2 victory over Taylor in the highly anticipated 86kg final at the Oslo World Championships.

Yazdani's victory, coming two months after a heartbreaking loss to Taylor in the final at the Tokyo Olympics, gave him a third world title to go with his 2016 Rio Olympic gold, and capped a remarkable day for Iran in the Jordal Amfi arena.

"I made the people of Iran happy," Yazdani said. "I need to appreciate Taylor, because he worked as a motivation and inspiration for me to work better and better and become the champion."

The vocal contingent of Iranian fans were sent into a frenzy when rising star Amir ZARE (IRI) claimed the 125kg title, having earlier seen Iran gain finalists in all four weight classes that got underway Sunday, including Yazdani's cousin Amir YAZDANI (IRI).

"Iran always supports their wrestlers and fans here were great," Yazdani said. "And it was because of them and God I won."

The United States had mixed success in the two other finals, with Kyle DAKE (USA) prevailing at 74kg, but Daton FIX (USA) coming up short against Abasgadzhi MAGOMEDOV (RWF) at 61kg.

In Tokyo, Yazdani had to settle for the Olympic silver when Taylor scored a takedown with 17 seconds left for a 4-3 win in the final. On Sunday, he never gave the American the chance to get close.

Yazdani continually kept the pressure on, using an underhook to force Taylor to the edge and score a pair of stepout points in the first period. In the second period, he added a takedown, before Taylor got on the scoreboard with a takedown with 1:03 left.

With the clock ticking down, Taylor tried a counter lift, but Yazdani held firm and dumped him to the mat for a takedown and the final points of an well-earned victory.

"He's a great competitor," said Taylor, whose lone world title came in 2018, where he beat Yazdani in the first round. "Not my day."

Asked what he could have done differently, Taylor quipped, "Scored my points. He's a good wrestler. We will go again."

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.