WW preview: Japan faces new challenges in Belgrade

Tuesday, August 30, 2022 - 17:44 By Vinay Siwach

BELGRADE, Serbia (August 29) -- A year after the Olympics, 13 medalists from Tokyo will descend upon Belgrade. The 13 include Olympic champion Yui SUSAKI (JPN), Mayu MUKAIDA (JPN) and Taymra MENSAH STOCK (USA) as they begin as favorites to win the titles in the Serbian capital.

The 216 wrestlers in women's wrestling for the World Championships will try to win a medal for their countries but as far as the favorites go, Japan, the USA, China and Ukraine are bringing strong teams for the mega event.

However, more than the Tokyo Olympics, Belgrade will serve as the introduction to the Paris Olympics which is less than 24 months away and the qualification cycle begins in less than one year.

Susaki leads a strong Japanese team that includes defending world champion Akari FUJINAMI (JPN) at 53kg, Mukaida, who moved up to 55kg for Belgrade, world champion Tsugumi SAKURAI (JPN) who moved from 55kg to 57kg, returning silver medalist at 65kg Miwa MORIKAWA (JPN) and 72kg world champion Masako FURUICHI (JPN).

A trio of recently crowned U20 world champions finishes the lineup with returning bronze medalist Nonoka OZAKI (JPN) at 62kg, Sakura MOTOKI (JPN) at 59kg and Ami ISHII (JPN) at 68kg. Asian Championships silver medalist Yuka KAGAMI (JPN) will wrestle at 76kg.

Oslo Helen MAROULIS (USA), right, and Akari FUJINAMI (JPN) are the defending champions at 57kg and 53kg respectively. (Photo: UWW / Tony Rotundo)

In a similar star-studded lineup, the USA has Sarah HILDEBRANDT (USA) at 50kg, defending champion Helen MAROULIS (USA) at 57kg, returning silver at 62kg Kayla MIRACLE (USA), Olympic champion Mensah, U20 world champion Amit ELOR (USA) at 72kg and Dymond GUILFORD (USA) at 76kg. Former world champion Jacarra WINCHESTER (USA) will be returning to 55kg.

Maroulis will be eyeing a fourth world title while Hildebrandt and Mensah will like to rise to the top of the podium after missing the chance in Oslo.

At 53kg, the USA has Dominique PARRISH (USA) who won the Pan-Am Championships in May. Abigail NETTE (USA) at 59kg and Mallory VELTE (USA) at 65kg complete the 10-member team.

European champion Alina HRUSHYNA (UKR) will be wrestling at her first World Championships. (Photo: UWW / Kadir Caliskan)

Ukraine won only one medal in Oslo but a number of stars will be returning to the mat after a long break.

European champion at 57kg Alina HRUSHYNA (UKR) will be leading the pack along with other European champions Ilona PROKOPEVNIUK (UKR) at 62kg and Tetiana RIZHKO (UKR) at 65kg. Tokyo Olympian Oksana LIVACH (UKR) will wrestle at 50kg.

Returning bronze medalist at 55kg Oleksandra KHOMENETS (UKR) will try to change her medal color, Liliia MALANCHUK (UKR) will be at 53kg, Solomiia VYNNYK (UKR) at 59kg. Alla BELINSKA (UKR), U23 world champion Anastasiya ALPYEYEVA (UKR) and Anastasiia SHUSTOVA (UKR) complete the squad.

Feng ZHOU (CHN) China will return to the World Championships after three years. (Photo: UWW / Kadir Caliskan)

China will be returning to the competition after three years as it was forced to miss last year's edition due to the pandemic.

Two Tokyo Olympians will be in action in Belgrade for China with Jia LONG (CHN) wrestling at 65kg and multiple world medalist Feng ZHOU (CHN) at 68kg. Former U23 world silver medalist Ziqi FENG (CHN) is back at 50kg as is '17 world U23 silver Qi ZHANG (CHN) at 59kg.

Asian champion at 55kg in 2019 Mengyu XIE (CHN) will return in a long time. 31-year-old Xiaojuan LUO (CHN) will be taking a third trip to the World Championships in her long career.

At 76kg, Juan WANG (CHN) may prove to be the dark horse as she wrestles with an experience of international events. At the 2019 World Cup, she defeated Kagami convincingly.

Completing the squad are Yuhong ZHONG (CHN) at 53kg, Yongxin FENG (CHN) at 57kg and QIANDEGENCHAGAN (CHN) at 72kg.

Aiperi MEDET KYZY (KGZ) is one of the favorites to win the 76kg title. (Photo: UWW / Bayrem Ben Mrad)

Apart from the powerhouses, Kyrgyzstan and Moldova also have multiple medal hopes wrestling in Belgrade.

Defending champion Aisuluu TYNYBEKOVA (KGZ) is running for her third world title at 62kg. She finished with a silver in Tokyo but defeated Ozaki at the Oslo World Championships in the opening round before securing the gold over Miracle.

Another world champion for Kyrgyzstan is Meerim ZHUMANAZAROVA (KGZ) as she battles it out at 68kg. She will be in a minefield but will surely be a big threat for the gold medal.

Asian champion and returning bronze Aiperi MEDET KYZY (KGZ) has the potential to rise to the top of the podium but she has a star-studded bracket to deal with a 76kg.

Irina RINGACI (MDA) pinned Olympic silver medalist Blessing OBORUDUDU (NGR) in Rome in June. (Photo: UWW / Kadir Caliskan)

For Moldova, the eyes will be on 65kg world champion Irina RINGACI (MDA) who is moving up to 68kg as it is an Olympic weight class. She will try to be on the podium in what can be considered the deepest weight class in women's wrestling.

Anastasia NICHITA (MDA) at 59kg, Iulia LEORDA (MDA) at 53kg and Mariana DRAGUTAN (MDA) at 55kg are all medal hopes for the nation.

Mongolia won four bronze medals in Oslo and it will hope that the women can outdo their last performance. Three medalists from Oslo -- Otgonjargal DOLGORJAV (MGL) at 50kg, Davaachimeg ERKHEMBAYAR (MGL) at 57kg and Shoovdor BAATARJAV (MGL) at 59kg -- are returning while Tserenchimed SUKHEE (MGL) is at 62kg.

For India, which set the competition on fire at U17 and U20 World Championships, 53kg Tokyo Olympian Vinesh PHOGAT (IND) leads a young group of wrestlers. 59kg top seed and bronze medalist Sarita MOR (IND) is dropping down to 57kg while U23 Asian champion Mansi AHLAWAT (IND) is at 59kg.

ANKUSH (IND) will wrestle at 50kg, Sushma SHOKEEN (IND) at 55kg, U20 world silver medalist Sonam MALIK (IND) at 62kg, SHEFALI (IND) at 65kg, U23 world bronze Nisha DAHIYA (IND) at 68kg, U20 world silver REETIKA (IND) at 72kg and PRIYANKA (IND) at 76kg.

Mariya STADNIK (AZE) is going for her third world title. (Photo: United World Wrestling)

A few other stars to look out for will grace the mats. At 50kg, four-time Olympic medalist Mariya STADNIK (AZE) is going for her third world title. Former European champion Miglena SELISHKA (BUL), world finalist Emilia VUC (ROU) and European champion Evin DEMIRHAN (TUR) are also entered.

At 53kg, U23 world champion Lucia YEPEZ GUZMAN (ECU), European champion Jonna MALMGREN (SWE), Euro silver Maria PREVOLARAKI (GRE), returning bronze Katarzyna KRAWCZYK (POL) and former U20 world silver Aktenge KEUNIMJAEVA (UZB) are entered.

55kg will see Pan-Am champion Karla GODINEZ (CAN), returning silver Nina HEMMER (GER), and Andreea ANA (ROU) trying to make it to the podium.

Olympic medalist Evelina NIKOLOVA (BUL) will be at 57kg along with U23 world champion Anhelina LYSAK (POL)

The 62kg weight class has some of the big names including Lais DE OLIVEIRA (BRA) who defeated Tynybekova earlier this year. 59kg world champion Bilyana DUDOVA (BUL) is also moving up and Canada will have U23 world champion Ana GODINEZ (CAN).

U23 world champion Koumba LARROQUE (FRA) will be wrestling at 65kg in Belgrade. (Photo: UWW / Kadir Caliskan)

Former world finalist Koumba LARROQUE (FRA) will return to Serbia after winning the gold at U23 Worlds last year. European silver medalist Kriszta INCZE (ROU) and Asli DEMIR (TUR) are also entered.

Apart from the aforementioned stars at 68kg, Olympic silver Blessing OBORUDUDU (NGR) will be a favorite to win the gold. Former world champion at 59kg Linda MORAIS (CAN) will be in the same category as will be Asian champion Madina BAKBERGENOVA (KAZ).

Returning silver Zhamila BAKBERGENOVA (KAZ), bronze medalist Buse TOSUN (TUR), U23 world champion Anastasiya ALPYEYEVA (UKR) and silver medalist Kendra DACHER (FRA) hype up the 72kg weight class.

The 76kg remains a tough weight category as returning silver medalist Epp MAE (EST), Martina KUENZ (AUT), former world champion Justina DI STASIO (CAN), U23 world champion Tatiana RENTERIA (COL), Youth Olympic champion Milaimys POTRILLE (CUB), returning bronze medalist Samar HAMZA (EGY), former world champion and Olympic bronze Yasemin ADAR (TUR) and Anastasiia SHUSTOVA (UKR) are entered.

Women's wrestling begins September 12 and runs till September 15 at the Stark Arena. All the action will be live on uww.org.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

WW preview: Japan faces new challenges in Belgrade

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Wrestling scores big at World C'ships with 706 percent jump in engagements