COVID-19

Wrestling's Medical Professionals on Front Lines of Pandemic

Wednesday, April 22, 2020 - 13:41 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 22) -- The wrestling community has always been larger than just its wrestlers on the mat. Today, as the sports fans, coaches, and administrators each "Stay Strong, and Stay at Home!" our sport's medical professionals are on the front lines battling the COVID-19 pandemic.

From all over the world wrestling's brave medical professionals are doing anything and everything they can to protect the lives of those in need during these unprecedented times.

"We are always grateful for our medical personnel, but I want us all to take an extra moment and celebrate their contribution and sacrifice," said United World Wrestling president Nenad Lalovic. "We are very proud of their efforts."

Dr. Babak Shadgan reviews his research project aimed at improving early diagnosis of COVID-19.

Dr. Babak Shadgan, the head of UWW Medical Commission and an Assistant Professor of orthopaedics at the University of British Columbia in Canada is leading a multi-center research project on development of a novel biosensor for screening and monitoring COVID-19 patients. Successful achievement by Dr. Shadgan and his research team will improve early diagnosis and treatment of patients affected by COVID-19.

Dr. Loukas Konstantinou, a trauma and sports orthopaedic surgeon in Greece and a member of the UWW Medical Commission is helping patients, including those infected by coronavirus.

“Our everyday work brings a high degree of vulnerability, concerning the contact with patients and citizens who are infected with the virus," said Konstantinou. "We take all the necessary steps to protect ourselves and our patients,” he said.

Dr. Szabolcs Molnar in surgery this month in Budapest.

Medical commission member Dr. Szabolcs Molnar exemplifies the dedication of medical professionals around the world. As an Assistant Professor of the orthopedics trauma for the largest hospital in Budapest, Molnar is working in the triage units and in the operating room. "I'm honored to do what I can to help my countrymen," he said.

The dangers of the virus are very real for front line workers. Medical commission member Dr. Sadegh Mahboubi had been treating patients in Iran throughout February and March before contracting COVID-19 himself. Most of the medical offices were closed so he stayed open and worked 18-hour days, but eventually had to rest after the disease affected his breathing.

"I didn't want a hospital bed occupied by me, so I was quarantined by my wife who is a doctor," he said. "If a wrestling match, I guess I lost to COVID, but I am back at work now to help."

Mahboubi says he lost 15 kilograms during his ordeal.

A recovered Dr. Sadegh Mahboubi in his office.

In the United States, a task force of former wrestlers, physicians and political leaders has been formed in an effort to create solutions for the sport's return to competition. The group is coming up with solutions for how to move into the next phase of life with the coronavirus still very much a concern. The working task force includes longtime wrestling physician Dr. Bernard Feldman and former Health and Human Services Secretary Tom Price.

Other members of UWW Medical Commission including Dr. Stevan Sikimic, a respirologist in Serbia; Dr. Stefan Strugarov, a surgeon in Bulgaria; Dr Klaus Johann, an orthopaedic surgeon in Germany; Dr. Abdelghani Chahi, a cardiologist in Morocco; Dr. Jose Padilha, a surgeon in Brazil; Dr. Kohei Nakajima, an orthopaedic surgeon in Japan; Dr. Mika Lehto, a cardiologist in Finland; Dr. Carol Maitre in France; Dr. Irina Dulepova in Russia; and Dr. Elena Abaeva in Uzbekistan are all helping patients at the high-risk front line.

"I've said before that our sport knows struggle and we know how to fight," said Lalovic. "I'm very proud of our medical professionals and look forward to seeing them again on the field of play."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.