Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

World Championships Day 3 semis set

Monday, September 12, 2022 - 07:50 By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 12) -- More wrestling coming your way as the World Championships enter day three in Belgrade. Women's wrestling is also beginning with 55kg and 62kg. The final two Greco-Roman categories will be in action.

WATCH LIVE | MATCH ORDER

14:09: Aisuluu TYNYBEKOVA (KGZ) has her second tough match of the session, but manages to do enough to defeat European silver medalist Luisa NIEMESCH (GER) 4-0 to make the women's 62kg semifinals. Tynybekova gains an activity clock point in the first period, then adds a stepout and a late takedown. Still, she hardly looks like the same wrestler who stormed to the gold in Oslo; perhaps she has not sufficiently recovered from the ankle injury she suffered in losing the final at the Asian Championships in April to Ozaki?

14:05: Returning silver medalist Kayla MIRACLE (USA) shuts out Tetiana OMLECHENKO (AZE) with a 6-1 win in the quarterfinals at 62kg.

14:03: Ana GODINEZ (CAN) hangs on for a 4-1 win over Lais NUNES (BRA) after getting a takedown in the activity period and a stepout. She moves into the 62kg semifinals.

14:01: Blink and you missed it as 2021 world bronze medalist Nonoka OZAKI (JPN) needed just 36 seconds to put away Ilona PROKOPEVNIUK (UKR), getting a takedown and locking up the ankles, then four quick rolls and that was that for a 10-0 technical fall.

13:57: Jacarra WINCHESTER (USA) stays on track to regain the women's 55kg title she won in 2019 as she held on for a 4-2 quarterfinal victory over Roksana ZASINA (POL). Winchester scores a first-period takedown, then adds a stepout and a shot-clock point in the second.

13:56: Olympic champion Mayu SHIDOCHI (JPN) chalks up a workmanlike 6-0 victory over Mengyu XIE (CHN) to advance to the women's 55kg semifinals as she chases her third career world title. Shidochi scores a takedown in the first period and two in the second as she remains unscored upon in the tournament.

13:52: With 32 seconds remaining, Karla GODINEZ (CAN) leads 2-1 against European champion Andreea ANA (ROU) with all three points being inactivity. But Godinez will move into the semifinals at 55kg.

13:50: At women's 55kg, upcoming star Oleksandra KHOMENETES (UKR) with a four-pointer to lead 6-3 against Sushma SHOKEEN (IND) before adding another takedown and roll to make it 10-3. She gives up a takedown but will take home a 10-5 win and a spot in the semifinals.

13:44: Four-time Asian medalist Muminjon ABDULLAEV (UZB) gets a 4-point headlock in the second period that gives him a 5-2 victory in the Greco 130kg quarterfinals over European silver medalist Danila SOTNIKOV (ITA).

13:41: Oskar MARVIK (NOR) led 1-0 against Mantas KNYSTAUTAS (LTU) but doesn't ask for the par terre position. Knystautas takes the lead when Marvik is called for passivity in the second period. He rolls Marvik two times for a 5-1 lead. He wins the quarterfinal and will wrestle in the 130kg semifinals.

13:40: U23 world champion Amin MIRZAZADEH (IRI) up against Olympic silver medalist Iakobi KAJAIA (GEO) who gets the first advantage with par terre position. But Kajaia fails to get any turn from par terre. In the second period, Mirzazadeh with a 1-1 lead on criteria. With 1:20 remaining, Kajaia gets the par terre again but fails to get any turn. Mirzazadeh will wrestle in the 130kg semifinal

13:39: Riza KAYAALP (TUR) barrels into the Greco 130kg semifinals by overpowering Alin ALEXUC CIURARIU (ROU) with an 8-0 technical fall in 2:17. After three stepouts, Kayaalp gets a passivity point and the top position in par terre. Two slow-motion rolls later and that's it for the Romanian.

13:33: Two-time world champion Kenichiro FUMITA (JPN) prevails in a contentious Greco 60kg quarterfinal with Kerem KAMAL (TUR) that was filled with challenges and cautions. Fumita withstands the pressure after twice being put into the bottom of par terre, and scores a last-second takedown for a 6-3 victory.

13:26: 20-year-old Edmond NAZARYAN (BUL), holding the lead on criteria after each received a passivity point, gets a stepout in the second period to clinch a 2-1 victory over 2021 bronze medalist Murad MAMMADOV (AZE) and gain a place in the 60kg semifinals.

13:24: Aidos SULTANGALI (KAZ) reverses a par terre position to score a takedown and lead 2-1 against Liguo CAO (CHN). He then gets the par terre before securing a 7-1 win

13:18: Returning silver medalist Zholoman SHARSHENBEKOV (KGZ) with the toss against Ildar HAFIZOV (USA) and secures the fall in the 60kg quarterfinals.

13:10: 2021 world silver medalist Kayla MIRACLE (USA) falls behind 6-5 against Xiaojuan LUO (CHN) in their women's 62kg match, but comes back with a cradle for 2, with a 2-point penalty tacked on. From there it is all Miracle, as she scores a 4-point tackle, then ends the match against the exhausted Luo with a takedown and roll for a 17-6 win.

12:59: In a clash between 2021 gold medalists, defending champion Aisuluu TYNYBEKOVA (KGZ) barely holds on to defeat 59kg titlist Bilyana DUDOVA (BUL) 3-2 for a spot in the 62kg quarterfinals. In the first period, Tynybekova scores a stepout with one second left on the shot clock. In the second, she goes up 3-0 with a single-leg takedown. Dudova puts the pressure on and scores a stepout with 1:01 left. In the final seconds, she gets in on a double leg, but can't finish it off and only gets another stepout.

12:57: Olympic champion Mayu SHIDOCHI (JPN) puts on an impressive display of driving double-leg takedowns as she powers into the women's 55kg quarterfinals with a 10-0 technical fall in 2:44 over Marina SEDNEVA (KAZ).

12:54: Returning bronze medalist Nonoka OZAKI (JPN) warms up with a 54-second fall over Anna SZEL (HUN). She will face European champion Ilona PROKOPEVNIUK (UKR) in the quarterfinals.

12:48: On Mat D, Sonam MALIK (IND) wrestling U23 world champion Ana GODINEZ (CAN). Malik with a stepout and Godinez was penalized for passivity. Malik leads 2-0 at the break. In the second period, an activity clock on Malik and she fails to score in the 30 seconds. Godinez shoots for the legs and gets the takedown and a leg lace to lead 5-2. A late takedown and a 7-2 win for Godinez

12:45: European champion Ilona PROKOPEVNIUK (UKR) with a huge fall over Yagmur CAKMAK (TUR) at 62kg. She used a cradle to get the fall.

12:44: Superstar Riza KAYAALP (TUR), looking for his fifth world title and first since 2019, gets started with a 5-1 victory at Greco 130kg over Oleksandr CHERNETSKYY (UKR) to advance to the quarterfinals.

12:40: In a doozy on Mat A, 2019 Asian champion Mengyu XIE (CHN) gives up the go-ahead takedown to 2021 world silver medalist Nina HEMMER (GER) with :32 left, only to come back with a double-leg takedown of her own with 7 seconds left for a 6-4 win at women's 55kg.

12:30: Oleksandra KHOMENETS (UKR) survived a pin attempt from Mariana DRAGUTAN (MDA) and rallied to score points at will to win 13-6 against Dragutan

12:21: Aidos SULTANGALI (KAZ) uses a reverse headlock to secure a fall over Gevorg GHARIBYAN (ARM) and advance to the Greco 60kg quarterfinals.

12:20: Oskar MARVIK (NOR), a bronze medalist a year ago in Oslo, proves too much for two-time world junior medalist Cohlton SCHULTZ (USA), notching a 5-0 victory to advance to the Greco 130kg quarterfinals.

12:05: Tserenchimed SUKHEE (MGL), a 2014 world champion and silver medalist the following year, loses a wild one at women's 62kg to see Xiaojuan LUO (CHN). Sukhee trailed 7-6 in the final 20 seconds when she headlocked Luo to her back, only to have the Chinese roll her over with :04 left and gain a 9-8 win.

11:50: 2021 world U23 bronze medalist Anna SZEL (HUN) secures the fall against Hanbit LEE (KOR) at women's 62kg. That earns her a round-of-16 clash with the mighty Nonoka OZAKI (JPN).

11:45: Bilyana DUDOVA (BUL), the 2021 world champion at women's 59kg who has moved up to the Olympic weight of 62kg, scores a go-behind takedown with :36 left and adds a cross-face exposure to defeat Ameline DOUARRE (FRA) 5-1.

11:45: Olympic champion Mayu SHIDOCHI (JPN) is returning to international competition since her gold in Tokyo. Wrestling Elvira KAMALOGLU (TUR) in the 55kg qualification, Shidochi with two single leg attacks to lead 4-0 before a takedown to make it 6-0 at the break. She starts the second period with another takedown, and finishes the bout 10-0 with two minutes remaining.

11:40: European bronze medalist Dariusz VITEK (HUN) gets the fall at 130kg when 2018 world bronze medalist Minseok KIM (KOR), down 5-0, tries desperation back drop but is stopped on his won back.

11:30: Two-time U17 world champion and U20 world silver Sonam MALIK (IND) plans it extremely well with a activity in the first period and slowing it down in the second. She wins 8-0 over Ayaulym KASSYMOVA (KAZ).

11:14: Rabby KILANDI (COD) made history when he notched the first-ever Greco victory by a wrestler from the Democratic Republic of Congo at a World Championships, winning an 11-9 nail-biter over Viktor PETRYK (UKR) at 60kg. Kilandi, an African bronze medalist at 55kg (he also placed fifth in freestyle!), got the winning points with 4-point counter to a bear hug late in the second period.

11:13: In the first featured match of the session, European champion Kerem KAMAL (TUR) puts away former Asian 55kg champion Ilkhom BAKHROMOV (UZB) by a 9-0 technical fall. He'll face Mohsen Nejad next.

11:09: U23 world champion Amin MIRZAZADEH (IRI) with a 5-0 win over Alimkhan SYZDYKOV (KAZ). Mirzazadeh defeated world champion Aliakbar YOUSIFI (IRI) in the trials to win the spot on the national team

11:05: Just like Mohsen Nejad on the adjacent mat, 2021 Asian champion Aidos SULTANGALI (KAZ) recorded a fall after he had built up enough for a technical fall against Alexandru TRANDAFIR (ROU). Sultangali was a world bronze medalist in 2018.

11:02: Asian silver medalist Mehdi MOHSEN NEJAD (IRI) advances at 60kg with a fall over Hanjae CHUNG (KOR). Mohsen Nejad scored a takedown and roll to go up 8-0, which would have ended the match anyway but got the fall when his opponent stopped fighting.

10:59: 34-year-old Ildar HAFIZOV (USA), who won an Asian silver in 2011 for his native Uzbekistan, has a successful challenge wipe out eight points by his opponent as he defeats Dicther TORO (COL) 9-6 at 60kg. That avenged a loss in the final of the 2021 Pan Am Championship.

10:56: Edmond NAZARYAN (BUL) will be in the highlight package of every wrestling video. He begins his day in Belgrade with an 11-0 win

10:55: With China returning to the international stage, Liguo CAO (CHN), a two-time fifth-place finisher, takes little time in scoring a 9-0 technical fall over Abdelkarim FERGAT (ALG) to advance at 60kg.

10:39: Gyanender DAHIYA (IND) and Leo TUDEZCA (FRA) in the first qualification bout of the day at 60kg. Dahiya gets the par terre and then two turns to lead 5-1. Second-period par terre for Dahiya again but Tudezca gets takedown and a roll. He cuts down the lead to 6-4 but Dahiya hangs on for the win.

10:29: We're ready for Day 3, with the preliminary rounds in the last two weights in Greco (60kg and 130kg) and the first two in Women's Wrestling (55kg and 62kg).

Wrestling scores big at World C'ships with 706 percent jump in engagements

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World Championships Day 3 semis set