Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Makhmudov becomes first male Kyrgyz world champion

Sunday, September 11, 2022 - 22:18 By Ken Marantz

BELGRADE, Serbia (September 11) -- A year ago, Akzhol MAKHMUDOV (KGZ) came just short of becoming his country's first-ever Olympic gold medalist in any sport. On Sunday night, he never let his opponent come close to preventing him from becoming its first male world champion in wrestling.

Makhmudov emerged from a stacked Greco-Roman 77kg weight class to win the gold medal with a one-sided 8-0 technical fall over Zoltan LEVAI (HUN) on the first night of finals at the World Championships in Belgrade.

"I am very happy to get this opportunity to win the first Greco-Roman gold for the Kyrgyz people," Makhmudov said. "I dedicate this victory to my Kyrgyzstan."

The host country won two of the three other Greco-Roman golds at stake on Sunday, with Georgian-born Zurabi DATUNASHVILI (SRB) successfully defending his title at 87kg, and Iranian-born Ali ARSALAN (SRB) winning the 72kg in his first appearance at senior worlds.

European champion Eldaniz AZIZLI (AZE) capped off about as dominant a tournament as a wrestler can have by storming to 55kg gold with his fourth straight technical fall without conceding a point.

Akzhol MAKHMUDOV (KGZ) uses a four-point exposure to win against Zoltan LEVAI (HUN). (Photo: UWW / Kadir Caliskan)

The 23-year-old Makhmudov, the silver medalist at last year's Tokyo Olympics, threw caution to the wind in scoring a pair of bold 4-point moves to blow away Levai in 2:06 of the final.

Makhmudov started with a daring back suplex with a headlock grip that put Levai straight to his back. When the Hungarian fought out of the predicament to his stomach, Makhmudov moved to the front, applied a front headlock and flipped Levai backward for the winning move.

"Yesterday I said that I wanted to show what Kyrgyz wrestling school was capable of," Makhmudov said. "I think I have shown it. I took revenge. Last time I lost to that wrestler and now I took revenge."

Makhmudov has been making waves since he won the gold at the 2018 Asian Championships hosted by Kyrgyzstan, a triumph that he repeated in April in Mongolia.

Only a knee injury that caused him to miss all of 2019 kept him from more titles.

In 2019, Aisuluu TYNYBEKOVA (KGZ) beat him to the punch as Kyrgyzstan's first-ever world champion when she won the women's 62kg title in Nursultan. The country has had four male silver medalists, including Zholaman SHARSHENBEKOV (KGZ) twice.

For Makhmudov, there are many others who share in the credit for his success.

"I know my family supports me a lot, thanks a lot to them, my coaches and my friends," he said. "And I would like to say something else. We have a coach Ulukbek Karacholokov, his father past away recently, and I would like to dedicate my victory to him because Ulukbek is one of the best coaches and thanks to his father for bringing up such a good son."

At the Tokyo Olympics, Makhmudov lost a heartbreaking 2-1 decision in the final to Tamas LORINCZ (HUN), with a second-period stepout providing the margin of victory. Still, the silver medal made him Kyrgyzstan's fifth Olympic medalist in history and a hero in the country.

"I know my country supports me a lot," he said. "We have a wrestling country. Everybody there loves wrestling and supports it. It gives me the energy to train, I always feel their support when I am on the mat even if they are not present in the wrestling hall."

Zurabi DATUNASHVILI (SRB) defended his 87kg world title. (Photo: UWW / Martin Gabor)

The Serbs in the finals could certainly hear the support of the partisan crowd in Stark Arena, particularly when Datunashvili ended the day's festivities with a thrilling 6-2 victory over Turpan BISULTANOV (DEN) in the final match of the night.

Bisultanov was looking to become his country's first-ever world champion but immediately fell into a 4-point hole when Datunashvili caught him with a nifty arm throw about one minute into the match.

"I had some tactics but I got the opportunity to get the throw and I did and I got four points," Datunashvili said.

In the second period, Bisultanov received a passivity point, but was unable to turn Datunashvili from par terre. The Serb then added a go-behind takedown to pad his lead, and was untroubled when he gave up a stepout.

"He is a young guy, he will get the gold later," Datunashvili said. "Maybe after three years he can beat me."

Datunashvili has been competing for Serbia since 2020 and appeared for the first time at the Olympics for his adopted country in Tokyo, where he took home a bronze medal. He also won the European title that year.

Ali ARSALAN (SRB) defeated Ulvi GANIZADE (AZE) 4-3 in the 63kg final. (Photo: Martin Gabor)

In a clash between the European bronze medalists in the 72kg final, Arsalan was trailing 4-3 when he slammed Ulvi GANIZADE (AZE) backward to the mat for 4 points, giving him a 7-4 victory and making him the fourth world champion in Serbia's young history.

Arsalan, a 2017 Asian bronze medalist for Iran, scored with a gut wrench from par terre to lead 3-0 going into the second period. But Ganizade tied the match with a passivity point and 2-point penalty, then went ahead 4-3 with a stepout.

"This is what I dreamt of and now I have changed that dream into fact," Arsalan said. "You don’t know the struggles to reach here. This is what it means to be a world champion. For all in Iran and Serbia who supported me, thank you."

Eldaniz AZIZLI (AZE) blanked Nugzari TSURTSUMIA (GEO) 8-0 in the 55kg final. (Photo: UWW / Martin Gabor)

At 55kg, Azizli maintained his domination over Nugzari TSURTSUMIA (GEO), pummeling the 2019 world champion with an 8-0 technical fall to regain the world title he won in 2018.

Azizli, who had to settle for bronze medals in 2019 and 2021, scored an early stepout, then was put on top in par terre. That proved the beginning of the end for Tsurtsumia, also a bronze medalist last year. After a 2-point penalty, Azizli fired off two consecutive gut wrenches to end the match in 2:06.

"The Georgian wrestler is also a world champion, he was in 2019 and I was the world champion before him," Azizli said. "The match was great, thank God I won."

According to Azizli, he has now beaten Tsurtsumia nine consecutive times. Even so, he was not going to take his opponent lightly.

"This is wrestling," Azizli said. "Anything could happen. Every world championship I had a medal. But not always I was able to win."

Yusu BASAR (TUR) Yunus BASAR (TUR) won the bronze medal at 77kg. (Photo: UWW / Kadir Caliskan)

Meanwhile, Turkey came away with three bronze medals after victories by Selcuk CAN (TUR) at 72kg, Yunus BASAR (TUR) at 77kg and Ali CENGIZ (TUR) at 87kg.

Can, a 2020 European bronze medalist, eked out a 3-3 win on last-point criteria over Ibragim MAGOMADOV (KAZ), scoring a 2-point throw in the second period. Andrii KULYK (UKR) won the other 72kg bronze with a 4-3 win over Ibrahim GHANEM (FRA).

Basar, who won a second straight European silver medal this year, held on for a 4-1 victory over former world champion Hyeonwoo KIM (KOR), a two-time Olympic medalist who was aiming for his first world medal since 2018.

European champion Malkhas AMOYAN (ARM), the 72kg champion a year ago in Oslo, capped a busy day by defeating Viktor NEMES (SRB) 7-1 to take home the other 77kg bronze.

Amoyan, who lost a close 3-3 decision to Levai in the opening qualification match on Saturday, had to win three repechage matches.

At 87kg, Cengiz scored 4 points with a front lift in the second period to defeat two-time Asian champion Naser ALIZADEH (IRI) 7-1. The other bronze was won by David LOSONCZI (HUN), a 6-2 winner over Alex KESSIDIS (SWE).

At 55kg, Asian champion Yu SHIOTANI (JPN), who had to beat 2021 world champion Ken MATSUI (JPN) just to make the Japanese team, assured he would not leave Belgrade empty-handed when he defeated Max NOWRY (USA) 7-0. Shiotani opened with a 4-point arm throw, then added a stepout and a defensive takedown, all in the first period.

Asian bronze medalist Jasurbek ORTIKBOEV (UZB) picked up the other 55kg bronze by rallying from a 5-0 deficit, scoring a 4-point throw among nine second-period points to defeat Asian silver medalist Amangali BEKBOLATOV (KAZ), 9-5.

Artur ALEKSANYAN (ARM) entered the 97kg final after beating defending champion Mohammadhadi SARAVI (IRI). (Photo : UWW / Kadir Caliskan)

Aleksanyan returns to 97kg final by dethroning Saravi

In semifinal action in four other weight classes earlier in the session, Artur ALEKSANYAN (ARM) earned a shot at a fourth world title and first since 2017 when he defeated reigning world champion Mohammadhadi SARAVI (IRI) 3-1 at 97kg.

Aleksanyan, scored a gut wrench during his turn in par terre to defeat rising star Saravi, a bronze medalist at last year's Tokyo Olympics and set up a final with European champion Kiril MILOV (BUL).

Milov spotted Arif NIFTULLAYEV (AZE) a 3-0 lead in the other semifinal but came alive in the second period when put in the par terre. First a classic gut wrench, then a 4-point throw to the back that set up a fall at 4:35.

Aleksanyan, who won a third career Olympic medal when he took the silver in Tokyo, has already assured himself of a sixth career world medal -- Milov is hoping to make it a third silver for the Armenian star.

Host Serbia had another good night, putting two of its wrestlers into the finals to match its results from the opening night. Sebastian NAD (SRB) will be going for the gold at 63kg and Mate NEMES (SRB), Viktor's twin brother, will follow at 67kg.

Nad, a 2019 European U23 silver medalist who is having a breakout tournament, scored a creative exposure from par terre in posting a 5-0 victory over European silver medalist Taleh MAMMADOV (AZE).

In Monday's final, Nad will try to ensure that Leri ABULADZE (GEO) leaves the World Championships with a silver medal for the second year in a row.

Abuladze, this year's European champion, scored a first-period stepout that proved the difference in a 2-1 win over 2019 world bronze medalist Ali Reza NEJATI (IRI).

Nemes, the other world bronze medalist in 2019, defeated a formidable Hasrat JAFAROV (AZE) 5-2 in the semifinals. After trading first-period takedowns, Nemes received a passivity point, then got 2 for a penalty to clinch the victory.

For his efforts, Nemes gets a shot at the reigning world and Olympic champion Mohammadreza GERAEI (IRI), who posted an unusual technical fall over Joni KHETSURIANI (GEO).

Geraei made the unusual choice of challenging a call in which he scored the points, but it paid off by giving him even more than he expected for an 8-0 technical fall.

From the par terre, Geraei lifted up Khetsuriani and dumped him onto his back. The original call was for 4, but Geraei insisted that his coach hit the challenge button, saying his opponent should also be assessed a leg penalty. He not only got the 2-point penalty but the throw was upgraded to 5 points, giving him the victory at 2:02.

Ironically, another semifinal also ended in a technical fall on a challenge call, but that one went against the one lodging the protest.

At 82kg, Asian silver medalist Jalgasbay BERDIMURATOV (UZB) hit a 4-point throw to take a 7-0 lead against Tamas LEVAI (HUN), who decided to take a chance and claim that the Uzbek used his legs. The judges didn't agree and that gave Berdimuratov the 8-0 victory at 2:23, denying a second Levai brother a place in the finals.

In the final, Berdimuratov will face last year's silver medalist Burhan AKBUDAK (TUR), who hit a 4-point throw at the edge in the second period to defeat Yaroslav FILCHAKOV (UKR) 5-1.

Day 3 will see the start of competition in the final two Greco weight classes, 60kg and 130kg, as well as two women's divisions, 55kg and 62kg.

Day 2 Greco-Roman Results

55kg (18 entries)
Gold - Eldaniz AZIZLI (AZE) df. Nugzari TSURTSUMIA (GEO) by TF, 8-0, 2:06

Bronze - Yu SHIOTANI (JPN) df. Max NOWRY (USA), 7-0
Bronze - Jasurbek ORTIKBOEV (UZB) df. Amangali BEKBOLATOV (KAZ), 9-5

63kg (30 entries)
Semifinal - Sebastian NAD (SRB) df. Taleh MAMMADOV (AZE), 5-0
Semifinal - Leri ABULADZE (GEO) df. Ali Reza NEJATI (IRI), 2-1

67kg (30 entries)
Semifinal - Mate NEMES (SRB) df. Hasrat JAFAROV (AZE), 5-2
Semifinal - Mohammadreza GERAEI (IRI) df. Joni KHETSURIANI (GEO) by TF, 8-0, 2:02

72kg (25 entries)
Gold - Ali ARSALAN (SRB) df. Ulvi GANIZADE (AZE), 7-4

Bronze - Andrii KULYK (UKR) df. Ibrahim GHANEM (FRA), 4-3
Bronze - Selcuk CAN (TUR) df. Ibragim MAGOMADOV (KAZ), 3-3

77kg (33 entries)
Gold - Akzhol MAKHMUDOV (KGZ) df. Zoltan LEVAI (HUN) by TF, 8-0, 2:06

Bronze - Malkhas AMOYAN (ARM) df. Viktor NEMES (SRB), 7-1
Bronze - Yunus BASAR (TUR) df. Hyeonwoo KIM (KOR), 4-1

82kg (25 entries)
Semifinal - Jalgasbay BERDIMURATOV (UZB) df. Tamas LEVAI (HUN) by TF, 8-0, 2:23
Semifinal - Burhan AKBUDAK (TUR) df. Yaroslav FILCHAKOV (UKR), 5-1

87kg (30 entries)
Gold - Zurabi DATUNASHVILI (SRB) df. Turpan BISULTANOV (DEN), 6-2

Bronze - David LOSONCZI (HUN) df. Alex KESSIDIS (SWE), 6-2
Bronze - Ali CENGIZ (TUR) df. Naser ALIZADEH (IRI), 7-1

97kg (29 entries)
Semifinal - Kiril MILOV (BUL) df. Arif NIFTULLAYEV (AZE) by Fall, 4:35 (7-3)
Semifinal - Artur ALEKSANYAN (ARM) df. Mohammadhadi SARAVI (IRI), 3-1

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Makhmudov becomes first male Kyrgyz world champion