#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Nemes stuns Geraei for 67kg world title amid Serbian gold rush

By Ken Marantz

BELGRADE, Serbia (September 12) -- Another time, another place, and the outcome would likely have been different. But riding the high energy from a home crowd that has been pushing its wrestlers to extraordinary heights, Mate NEMES (SRB) pulled off an upset for the ages.

Nemes continued host Serbia's incredible gold rush when he rallied to a thrilling 5-4 victory over the reigning world and Olympic champion Mohammadreza GERAEI (IRI) in the Greco-Roman 67kg final on Monday, the third day of the World Championships in Belgrade.

"This fight was exceptionally hard," Nemes said. "In the first period, the opponent was two times stronger than me, or maybe it was all in my head. I managed to defend myself from his toughest grip, which helped him win all of his matches in this World Championships."

Geraei looked to be in a good position to repeat as world champion when he took a 4-0 lead in the first period, scoring a 2-point defensive takedown and getting two for a leg foul when he attempted a lift and throw.

In the second period, Geraei tried to execute a roll while in on a takedown attempt, but Nemes halted the move and caught the Iranian on his back for his first two points of the match. That fired up the Stark Arena crowd and seemed to turn the tide, and Nemes picked up on the energy.

Nemes, put on top in par terre, managed to muscle Geraei over with a gut wrench to go ahead 5-4 with 1:25, then held off everything the Iranian threw at him to secure the biggest victory of his career and add to the world bronze he won in 2019.

Mate NEMES (SRB)Mate NEMES (SRB) defended everything Mohammadreza GERAEI (IRI) threw at him in the 67kg final. (Photo: UWW / Kostadin Andonov)

"Those who are one percent psychologically more ready, will win," Nemes said. "In this fight, I was psychologically stronger in the second period. The opponent was last year’s world and Olympic champion, and I think he felt more pressure on him. The crowd helped a lot. In the second period, I didn’t give 100%, but 130%, 140%."

Serbia, which had won only a total of three world Greco golds in its young history coming into the competition, suddenly has four in this event alone. That has put the host on top of the team standings, although it will certainly be overtaken by Azerbaijan and possibly Turkey on the final day Monday.

Geraei had not lost at 67kg since falling to Renat ILIAZ UULU (KGZ) in the round-robin at the Asian U23 Championships in March 2019; since then, he had won six straight tournaments, including last year's Olympics and World Championships and the 2019 senior Asian title.

Nemes, who finished third at a pre-worlds international tournament in Warsaw, lost in the first round at the Tokyo Olympics to Frank STAEBLER (GER), who proceeded to lose to Geraei. His victory gives him the confidence to go further next time.

"I only need to win an Olympic gold, and then I’ll have won all the medals," Nemes said.

Sebastian NAD (SRB)Sebastian NAD (SRB) won the gold medal at 63kg. (Photo: UWW / Martin Gabor)

Sebastian NAD (SRB) preceded his compatriot Nemes onto the top of the medal podium when he edged Leri ABULADZE (GEO) for the 63kg gold with a hard-fought 3-1 victory in the final.

"Abdulaze is a great wrestler," Nad said. "We had wrestled in February, so we both knew each other from before. In the end, it was again 3-1 for me. For me, he’s one of the best, and I wish him all the success."

Nad was put on top in par terre in the first period and he took advantage, completing a gut wrench to lead 3-0. The positions were reversed in the second, and Nad held his ground to preserve the lead and add to Serbia's gold tally.

"Today I was ready to die, I was ready to do everything to win," Nad said. "I won this fight without mistakes and I am very happy."

Not surprisingly, winning in front of the home crowd made the victory that much more special. And it will take some time for it all to sink in.

"This is my first big senior competition here in Belgrade, so I feel great," he said. "My first medal was in Novi Sad four years ago, I won second place then, and now I won first place in Belgrade. Everything is still new to me, so I’m still not aware of it."

Artur ALEKSANYAN (ARM)Artur ALEKSANYAN (ARM) won his fourth world title and first since 2017. (Photo: UWW / Kadir Caliskan)

Superstar Artur ALEKSANYAN (ARM) added another chapter to his growing legend when he captured a fourth gold medal in his sixth world final, notching a solid 5-1 victory over Kiril MILOV (BUL) at 97kg.

Aleksanyan, who won his third Olympic medal with a silver in Tokyo last year, got the chance in par terre in the first period and executed a back-and-forth pair of rolls to account for all of his points. He was at the bottom in the second period, but could not be budged by reigning European champion Milov.

"That’s my fourth world gold," said Aleksanyan, whose most recent world title came in 2017 after having to default in the final of the 2019 worlds. "For two years I couldn’t make it because of injuries. Thank God after the Olympic Games I took a year break and treated them all."

The 30-year-old Aleksanyan, who suffered a hamstring injury at the Tokyo Olympics and competed in Belgrade with his right shoulder strapped, hopes his injury worries are behind him.

"I am now in a good shape, but still not perfect because I’ve just recovered after the injury," he said. "I hope in the future I’ll get in better shape."

Burhan AKBUDAK (TUR)Burhan AKBUDAK (TUR) gets the turn against Jalgasbay BERDIMURATOV (UZB) in the 82kg final. (Photo: UWW / Martin Gabor)

At 82kg, 2021 silver medalist Burhan AKBUDAK (TUR) made the big step up to the top of the podium when he rallied to a 7-6 victory over 2019 bronze medalist Jalgasbay BERDIMURATOV (UZB).

Berdimuratov, looking to become just the second-ever Greco champion from Uzbekistan, looked well on his way when he opened the match with a 4-point arm throw. Akbudak came back with a pair of stepouts to cut the gap to 4-2, but on a third attempt, Berdimuratov shrugged him by and scored a takedown for a 6-2 lead at the break.

In the second period, Akbudak got his chance when he received a passivity point and was put on top in par terre. From there, he ripped off consecutive gut wrenches to take the lead for the first time with 1:16 left, and he held on for the gold.

Amantur ISMAILOV (KGZ)Amantur ISMAILOV (KGZ) won the bronze at 67kg after a 25-point thriller. (Photo: UWW / Martin Gabor)

25-point thriller highlights bronze bouts

The day's bronze-medal matches featured the wildest encounter of the tournament, as Amantur ISMAILOV (KGZ) cut loose with 17 points in the second period to defeat Joni KHETSURIANI (GEO) in a 25-point thriller at 67kg.

Ismailov, the Asian silver medalist, went into the second period trailing 5-0. A stepout put him six points behind, but, having been put on top in par terre, he got a 2-point exposure and another two points for a foul. Then he really got in gear, launching a succession of crowd-pleasing throws for two, two and four points, before ending the match at 5:33 with a 4-point headlock throw for a 17-8 win.

Hasrat JAFAROV (AZE), the 2021 world U23 and junior champion, followed with a comparatively staid 8-2 victory over Murat FIRAT (TUR) for the other 67kg bronze, which he capped with a 4-point throw following a reversal from the bottom of par terre.

Taleh MAMMADOV (AZE)Taleh MAMMADOV (AZE) executed a five-point move in his bronze medal bout. (Photo: UWW / Kostandin Andonov)

At 63kg, Taleh MAMMADOV (AZE) won his first world medal at age 33, and he did it in impressive fashion by beating Hrachya POGHOSYAN (ARM) 10-4.

Mammadov, the European silver medalist the past two years, had just been rolled in par terre when he twisted to face Poghosyan and slammed him backward for four points. A short time later, he lifted Poghosyan up and after a dramatic pause, sent him flying for a 5-pointer.

The other 63kg bronze went to Erbatu TUO (CHN), who got the gut wrench from par terre and defeated Ali Reza NEJATI (IRI) 4-1.

At 82kg, Tamas LEVAI (HUN) joined his brother as a medalist by posting a 3-1 win over Rafig HUSEYNOV (AZE), the 2021 champion who will leave Belgrade empty-handed.

Put on the bottom of par terre for the second time, Levai stopped a roll attempt and put Huseynov on his back for the 2 points that gave him the bronze. His brother Zoltan won the silver at 77kg on Sunday.

The other 82kg bronze went to Yaroslav FILCHAKOV (UKR), who got the roll in par terre to defeat European silver medalist Gela BOLKVADZE (GEO) 3-1 and earn his first-ever major senior-level medal.

Mohammadhadi SARAVI (IRI)World champion Mohammadhadi SARAVI (IRI), right, won the bronze medal at 97kg. (Photo: UWW / Martin Gabor)

At 97kg, defending champion and Olympic bronze medalist Mohammadhadi SARAVI (IRI) bounced back from his heartbreaking semifinal loss to Aleksanyan by outclassing Metehan BASAR (TUR) 6-1 for the bronze.

A roll from par terre and two stepouts were more than enough for Saravi, who denied Basar his first world medal since the Turk won back-to-back golds in 2017-18.

Arif NIFTULLAYEV (AZE) defended twice from the bottom of par terre, and was ahead on criteria when a lost challenge gave him a final point and the other 97kg bronze medal with a 2-1 victory over two-time European medalist Nikoloz KAKHELASHVILI (ITA).

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN) reached 62kg final after beating world champion Aisuluu TYNYBEKOVA (KGZ) 11-5 in the semifinals. (Photo: UWW / Martin Gabor)

Ozaki gets best of Tynybekova again

In the semifinals held earlier in the session, recently crowned world U20 champion Nonoka OZAKI (JPN) showed she could defeat a healthy Aisuluu TYNYBEKOVA (KGZ), knocking off the defending world champion 11-5 in women's 62kg.

Taking a 3-2 lead into the second period, the 19-year-old Ozaki scored a 4-point takedown and then stretched the gap to 9-2. A whizzer sent Tynybekova to her back for two more, but the Kyrgyz managed to reverse the situation and put Ozaki precariously on her back for a moment. But the two-time world cadet champion held on for the victory. 

Last year in Oslo, Tynybekova knocked off Ozaki in the first round en route to her second world title, while Ozaki came back to take home the bronze. They met again last April in the final at the Asian Championships in Mongolia, a match that Ozaki won by injury default while leading 9-1 when Tynybekova suffered a foot injury as Ozaki was reeling off her trademark lace lock.

Ozaki, who had to beat Olympic champion Yukako KAWAI (JPN) to make the Japanese team, will face last year's silver medalist, Kayla MIRACLE (USA), in Tuesday's final.

The American was in a 3-point hole against Ana GODINEZ (CAN) when she put her directly onto her back with a slick barrel roll and secured a fall at 1:38.

Meanwhile, Tokyo Olympic 53kg champion Mayu SHIDOCHI (JPN), who has moved up to 55kg in the non-Olympic year, stormed into the final by routing 2019 world champion Jacarra WINCHESTER (USA) by 12-0 technical fall.

Shidochi, a two-time world champion at 55kg, capped the victory with a 4-point tackle that ended the match in 2:10.

Edmond NAZARYAN (BUL)Edmond NAZARYAN (BUL) defeated Olympic silver medalist Kenichiro FUMITA (JPN) in the 60kg semifinals. (Photo: UWW / Kostadin Andonov)

In the two remaining Greco weight classes, young Edmond NAZARYAN (BUL) pulled a shocker when he scraped out a 5-5 victory on criteria over Olympic silver medalist and two-time world champion Kenichiro FUMITA (JPN) at 60kg.

Nazaryan, the 2021 European U20 champion at 63kg, scored a 4-point move when he bulled an off-balance Fumita to his back at the edge at the end of the first period, then gained an all-important fifth point when the Japanese side unsuccessfully challenged.

In the final, Nazaryan will face another tough Asian in 2021 world silver medalist Zholaman SHARSHENBEKOV (KGZ), who scored two takedowns and a throw in defeating Aidos SULTANGALI (KAZ) 7-0.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) went past Muminjon ABDULLAEV (UZB) 5-3 in the 130kg semifinal. (Photo: UWW / Kostadin Andonov)

At 130kg, Riza KAYAALP (TUR) earned a shot at a fifth world gold when he forged a 5-3 victory over four-time Asian medalist Muminjon ABDULLAEV (UZB).

The Uzbekistan wrestler took a 3-0 lead from par terre, but after being rolled, Kayaalp moved to the front and got two points back with a front lift to make it 3-2 after the first period. In the second, Kayaalp earned a passivity point and a stepout to clinch the win.

His opponent will be the dangerous 2021 world U23 champion Amin MIRZAZADEH (IRI), who defeated Mantas KNYSTAUTAS (LTU) 2-1, with a first-period stepout proving to be the decider.

gdf

Day 3 Results

Greco-Roman

60kg (29 entries)
Semifinal - Edmond NAZARYAN (BUL) df. Kenichiro FUMITA (JPN), 5-5
Semifinal - Zholaman SHARSHENBEKOV (KGZ) df. Aidos SULTANGALI (KAZ), 7-0

63kg (30 entries)
Gold - Sebastian NAD (SRB) df. Leri ABULADZE (GEO), 3-1

Bronze - Taleh MAMMADOV (AZE) df. Hrachya POGHOSYAN (ARM), 10-4
Bronze - Erbatu TUO (CHN) df. Ali Reza NEJATI (IRI), 4-1

67kg (30 entries)
Gold - Mate NEMES (SRB) df. Mohammadreza GERAEI (IRI), 5-4

Bronze - Hasrat JAFAROV (AZE) df. Murat FIRAT (TUR), 8-2
Bronze - Amantur ISMAILOV (KGZ) df. Joni KHETSURIANI (GEO) by TF, 17-8, 5:33

82kg (25 entries)
Gold - Burhan AKBUDAK (TUR) df. Jalgasbay BERDIMURATOV (UZB), 7-6

Bronze - Tamas LEVAI (HUN) df. Rafig HUSEYNOV (AZE), 3-1
Bronze - Yaroslav FILCHAKOV (UKR) df. Gela BOLKVADZE (GEO), 3-1

97kg (29 entries)
Gold - Artur ALEKSANYAN (ARM) df. Kiril MILOV (BUL), 5-1

Bronze - Arif NIFTULLAYEV (AZE) df. Nikoloz KAKHELASHVILI (ITA), 2-1
Bronze - Mohammadhadi SARAVI (IRI) df. Metehan BASAR (TUR), 6-1

130kg (25 entries)
Semifinal - Riza KAYAALP (TUR) df. Muminjon ABDULLAEV (UZB), 5-3
Semifinal - Amin MIRZAZADEH (IRI) df. Mantas KNYSTAUTAS (LTU), 2-1

Women's Wrestling

55kg (17 entries)
Semifinal - Oleksandra KHOMENETS (UKR) df. Karla GODINEZ (CAN), 5-3
Semifinal - Mayu SHIDOCHI (JPN) df. Jacarra WINCHESTER (USA) by TF, 12-0, 2:10

62kg (24 entries)
Semifinal - Kayla MIRACLE (USA) df. Ana GODINEZ (CAN) by Fall, 1:38 (2-3)
Semifinal - Nonoka OZAKI (JPN) df. Aisuluu TYNYBEKOVA (KGZ), 11-5