Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Zare sets up final with Petriashvili after blanking Akgul

Saturday, September 16, 2023 - 21:07 By Ken Marantz

BELGRADE, Serbia (September 16) -- For the third straight year, Amir ZARE (IRI) had to take on Taha AKGUL (TUR) in the semifinals at freestyle 125kg at the World Championships. For the second time, the Iranian came out on top, even by the same score.

Zare forged a 4-0 victory over defending champion Akgul in the tournament's first major clash of titans -- and secured the bonus of a berth for Iran at next year's Paris Olympics -- on Saturday, the opening day of the nine-day tournament in Belgrade, Serbia.

Zare set up a showdown in Sunday's final at the Stark Arena with the other member of the Big Three at 125kg, Geno PETRIASHVILI (GEO), who will be looking to avenge a loss to Zare in the 2021 final.

"I hope I can wrestle well tomorrow and not make my last year's mistake and present a beautiful gold medal to my dear people," Zare said through an interpreter.

Petriashvili, who has not made the top of the podium since winning three straight titles from 2017 to 2019, advanced with a tough 8-6 win over young Mason PARRIS (USA).

In the other Olympic weight class in action Saturday, another classic duel was set up at 86kg between defending champion David TAYLOR (USA) and Hassan YAZDANI (IRI), who have combined to win every world and Olympic title in the weight class dating back to 2017.

The tournament is serving as the first qualifying event for the 2024 Paris Olympics, with five quotas on offer in each Olympic weight class. The winners of the semifinals automatically secured one for their national federation, while the bronze medalists and the winner of a playoff between the losers of the bronze-medal matches will secure the remaining three.

Amir Hossein ZARE (IRI) defeated Taha AKGUL (TUR) 4-0 in the 125kg semifinal. (Photo: UWW / Kadir Caliskan)

Zare assured Iran a place in Paris at 125kg with a solid win over Akgul, his fellow bronze medalist at the Tokyo Olympics who is among the most successful heavyweights in history. At 32, Akgul is Zare's senior by a decade, but he showed last year he was not going to allow a changing of the guard so easy.

Akgul, the 2016 Olympic champion, beat Zare 4-2 in the semifinals a year ago in Belgrade en route to his third career world title. That avenged a 4-0 loss to Zare from the previous year.

On Saturday, Zare repeated his 2021 win when he received an activity point in each period, then closed the deal with a takedown with 40 seconds remaining.

"I dedicate this win to all of the dear people of Iran and to all who waited for this victory," Zare said. "I lost this match by mistake last year but thanks to god, with the help of coaches, a ready body and a good analysis, we were able to go according to plan and I implemented this analysis."

Geno PETRIASHVILI (GEO) celebrates after beating Mason PARRIS (USA) in the 125kg semifinal. (Photo: UWW / Kadir Caliskan)

For Petriashvili, his win prevented a repeat of his nightmarish loss in the Tokyo Olympic final to another young American, Gable STEVESON (USA), who pulled off a last-second 10-8 victory to deny Petriashvili an Olympic gold after placing third in 2016.

Steveson, who retired after the 2022 NCAA Championships to pursue a career in professional wrestling, had "unretired" and earned a place on the U.S. team to Belgrade. But he became a late withdrawal, opening the door for Parris, the 2019 world U20 champion.

Parris gave Petriashvili a fight that he probably did not expect. Parris led 4-1 and 6-4 at certain points of the second period before Petriashvili went ahead on criteria 6-6 with a key takedown with 44 seconds left, then added a late 2 in the final seconds.

Hassan YAZDANI (IRI) overcame Myles AMINE (SMR) in the 86kg quarterfinals. (Photo: UWW / Kadir Caliskan)

At 86kg, neither Taylor and Yazdani had to go the distance in defeating Asian opponents who had otherwise looked very impressive in making the semifinals in a weight class with 48 entries, the former winning by fall and the latter by 10-0 technical fall.

"We're back at it, this is what people want to see," Taylor said. "This is what I've been training for, this is what Hassan has been training for. It's going to be another epic battle."

Yazdani, who had relied on stepouts for the bulk of his points in his earlier bouts, went into full-out takedown mode and scored three in taking a 7-0 first-period lead against Javrail SHAPIEV (UZB). A takedown and a stepout in the second period and the match was over at 4:04.

David TAYLOR (USA) pinned Azamat DAULETBEKOV (KAZ) in the 86kg semifinals. (Photo: UWW / Kostadin Andonov)

Taylor needed slightly more time against Asian champion Azamat DAULETBEKOV (KAZ) and struggled a bit in the early going. Taylor had to settle for an activity point and a 1-0 lead in the first period, but got through Dauletbekov's defenses and scored a pair of takedowns off single-leg attacks in the second.

After the second takedown, Taylor applied a half-nelson and pried Dauletbekov over before securing a fall in 4:37. The victory was a repeat of last year's semifinal Taylor won 12-0 en route to his third world gold.

"It was almost identical to the match last year," Taylor said. "These guys have a good plan. They spend a whole year preparing for two people. You just have to stay patient and be smart. Everyone's got a trick or two, but I've been doing it for a while, so you feel those things and keep building."

Against Yazdani, Taylor has the upper hand when it comes to their career meetings, holding a 4-1 record. Yazdani's lone win was a 6-2 decision in the 2021 final in Oslo.

Zain RETHERFORD (USA), blue, controlled his semifinals for a 7-0 win over Arman ANDREASYAN (ARM). (Photo: UWW / Kostadin Andonov)

In the non-Olympic weights, Zain RETHERFORD (USA) will get a chance to win the gold medal that eluded him at 70kg last year when he bunched all of his points in the first period and cruised to a 7-0 victory over Arman ANDREASYAN (ARM).

Retherford scored with a takedown, then went to a grapevine ride. Andreasyan stood up, providing an intriguing situation that backfired when, at the edge, Retherford spun him down to the mat for a 4-point move. An unsuccessful challenge added the seventh point, and that was how it stayed until the end.

In the final, Retherford will face the other Yazdani in action on Saturday -- Amirmohammad YAZDANI (IRI), a distant cousin -- who put on a takedown clinic in a 13-2 technical fall over Ramazan RAMAZANOV (BUL).

"I don't scout too much, I know who he is, I know he's been in the world final before," Retherford said of Yazdani. "He's a great wrestler. He's a Yazdani. I'm just excited for that. I know these Iranian fans are going to be excited and I just have to go do my thing."

Things got heated between Amirmohammad YAZDANI (IRI) and Ernazar AKMATALIEV (KGZ) in their 70kg quarterfinals. (Photo: UWW / Kadir Caliskan)

Yazdani, the 2021 world 65kg silver medalist, used a powerful single to score three takedowns in the first period, after one of which he immediately transitioned into a gut wrench, to take a 9-1 lead into the second period. A stepout, unsuccessfully challenged, and a shuck-by takedown ended the match at 4:39.

That avenged a 7-6 loss to Ramazanov in the semifinals at the Dan Kolov-Nikola Petrov International in Bulgaria in March.

"I had lost to this wrestler and it was more like a revenge thing for me," Yazdani said. [My coaches] arranged a good program for me and I wrestled according to that program."

Vitali ARUJAU (USA) defeated Asian champion Taiyrbek ZHUMASHBEK UULU (KGZ) 12-2 in the 61kg semifinals. (Photo: UWW / Kostadin Andonov)

The 61kg final will see a clash between 2021 world champion Abasgadzhi MAGOMEDOV (AIN) and Vitali ARUJAU (USA), an NCAA champion this year at Cornell University who is making his senior world debut. Both advanced with technical fall victories.

Magomedov scored four takedowns in the first period, then got the fifth 46 seconds into the second to finish up a 10-0 win over European bronze medalist Shota PHARTENADZE (GEO).

Arujau completed his mission in the first period against Asian champion Taiyrbek ZHUMASHBEK UULU (KGZ). After taking a 4-2 lead, he gained a single-leg takedown, secured a lace lock and reeled off three rolls for a 12-2 victory in 2:36.

"I think my build and my style were a pretty good counter [to his attacks]," Arujau said. "I was able to get to a lot of multiple attacks and create these flurries that may have looked really chaotic, but I was planning out where I was going. There was just a lot of good wrestling out there."

Day 1 Results

Freestyle

61kg (27 entries)
GOLD: Vitali ARUJAU (USA) vs. Abasgadzhi MAGOMEDOV (AIN)

Semifinal - Vitali ARUJAU (USA) df. Taiyrbek ZHUMASHBEK UULU (KGZ) by TF, 12-2, 2:36
Semifinal - Abasgadzhi MAGOMEDOV (AIN) df. Shota PHARTENADZE (GEO) by TF, 10-0, 3:46

70kg (30 entries)
GOLD: Amirmohammad YAZDANI (IRI) vs. Zain RETHERFORD (USA)

Semifinal - Amirmohammad YAZDANI (IRI) df. Ramazan RAMAZANOV (BUL) by TF, 13-2, 4:39
Semifinal - Zain RETHERFORD (USA) df. Arman ANDREASYAN (ARM), 7-0

86kg (48 entries)
GOLD: Hassan YAZDANI (IRI) vs. David TAYLOR (USA)

Semifinal - Hassan YAZDANI (IRI) df. Javrail SHAPIEV (UZB) by TF, 10-0, 4:04
Semifinal - David TAYLOR (USA) df. Azamat DAULETBEKOV (KAZ) by Fall, 4:37 (7-0)

125kg (33 entries)
GOLD: Amir Hossein ZARE (IRI) vs. Geno PETRIASHVILI (GEO)

Semifinal - Amir Hossein ZARE (IRI) df. Taha AKGUL (TUR), 4-0
Semifinal - Geno PETRIASHVILI (GEO) df. Mason PARRIS (USA), 8-6

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Zare sets up final with Petriashvili after blanking Akgul