#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleIstanbul

World Olympic Qualifier Women's Wrestling Bouts Set

Friday, May 10, 2024 - 07:16 By Ken Marantz & Vinay Siwach

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ISTANBUL, Turkiye (May 10) -- The World Olympic Qualifier enters day two with women's wrestling in six weight classes. 12 Paris Olympic spots are on offer in six weight classes by the end of the day. The repechage in Greco-Roman and bronze medal bouts will also happen today.

WATCH LIVE | LIVE MATCH ORDER

 

16:27: Anastasiya ZIMIANKOVA (AIN) closes the session with a 2-2 last-point victory over Francy RAEDELT (GER) at 76kg. Zimiankova is on the activity clock for a second time and just as it runs out to put her behind, she scores a stepout to take a 2-2 lead on criteria. We will see her later tonight in a clash with Catalina AXENTE (ROU).

16:17: Davaanasan ENKH AMAR (MGL) defeats Enrica RINALDI (ITA) 4-0 at 76kg to earn a clash with Yuliana YANEVA (BUL) in tonight's qualification match.

16:12: Nesrin BAS (TUR) thrills the home crowd by pulling off a nail-biting 4-4 victory over Johanna LINDBORG (SWE) at 62kg. A first-period takedown gives Bas a 2-1 lead going into the break, but Lindborg goes ahead with a takedown to open the second. Bas is not deterred and goes on the attack, getting in a on single and fighting out of Lindborg's fierce whizzer to complete the takedown to go up 4-3 with 1:02 to go. Lindborg gets a stepout with :03 left, but it's not enough and Bas screams out in delight. She will face Astrid MONTERO (VEN) for the ticket to Paris.

15:56: Alexandra ANGHEL (ROU) likes to go right to work off the whistle, and  Elma ZEIDLERE (LAT) will tell you better be ready. Anghel, who scored a 4-point takedown in the early seconds of the first period, comes storming out in the second with a driving takedown to the back and scores a fall over Zeidlere to advance to the qualification match at 68kg.

15:56: Asian Games bronze medalist Laylokhon SOBIROVA (UZB) snatches a victory from the jaws of defeat when she comes back from six points down to score a fall over Yaynelis SANZ (CUB) 57kg. Sanz looked to be well on her way to the qualification match when she opened with a 4-point takedown in the first period, then adds another takedown in the second. But when Sanz shoots for a double-leg, Sobirova hits a hard whizzer, pulls in the far arm and puts Sanz on her back. The outcome had seemed even more unlikely when Sobirova appeared to twist her right knee late in the first period and took a timeout for treatment.

15:47: Alina AKOBIIA (UKR) uses a combination of muscle and finesse to chalk up a 10-4 victory over home favorite Elvira KAMALOGLU (TUR) at 57kg and move one win away from Paris. Akobiia gains four points during a second-period scramble that begins with her counter to a seemingly sure takedown

15:45: Entertaining 68kg quarterfinal between Adela HANZLICKOVA (CZE) and NISHA (IND). Hanzlickova almost got the pin in the first period but Nisha managed to keep her one shoulder up. She scored two counters to take a 6-3 lead but Hanzlickova managed to hit a head lock which scored one as Nisha had stepout first. Hanzlickova challenges asking for four points but to no avail and Nisha will wrestle for a spot for the Paris Olympics.

15:30: Khulan BATKHUYAG (MGL) chalks up an impressive 6-1 victory over three-time Olympian Maria PREVOLARAKI (GRE) to make the qualification match at 53kg. Batkhuyag fights off a whizzer for a takedown, then scores a stepout with a fleeing point tacked on to lead 4-1 at the break. In the second period, Batkhuyag shucks Prevolaraki by for another takedown, then keeps the Greek from ever launching an effective attack. She will face Yetgil for the Olympic spot.

15:21: Zeynep YETGIL (TUR) scores all of her points in a quick span of the first period and moves one win away from an Olympic berth at 53kg by beating Jowita WRZESIEN (POL) 7-0. With Wrzesien on the activity clock, Yetgil spins behind for a takedown and immediately locks an arm, then adds a pair of rolls. 

15:20: Mariya STADNIK (AZE) is so brutal! She manages to throw Viyaleta CHYRYK (AIN) for a five in her 11-0 win in just under three minutes to win 11-0 at 50kg

15:10: Davaanasan ENKH AMAR (MGL), a double Asian bronze medalist at 72kg, handles the extra weight and two-time Olympian and world medalist Samar HAMZA (EGY) with a 6-1 win at 76kg. After receiving an activity point, Enkh Amar stops a lateral drop attempt for 2 to go up 3-0. In the second period, Enkh Amar gains a takedown at the edge, with an additional point for an unsuccessful challenge added on.

15:03: Mariana DRAGUTAN (MDA) advances to the qualification match at 53kg with a tough 9-7 victory over Shokhida AKHMEDOVA (UZB). Dragutan trails 4-2 going into the second period but goes ahead with a low-single takedown, a driving takedown to the back, and an exposure.

14:47: In perhaps a sign of a changing of the guard, Pauline LECARPENTIER (FRA) scores a takedown in each period and knocks off the venerable Epp MAE (EST) 4-1 at 76kg.

14:44: A slimmed down Nesrin BAS (TUR) continues to thrill the home crowd, getting a pair of first-period takedowns in a 6-4 victory over Natalia KUBATY (POL) at 62kg. Bas won the European gold at 72kg, then moved down to the only weight class available to her because Turkiye had already qualified at 68kg and 76kg.

14:29: Four-time European medalist Kriszta INCZE (ROU) uses an inner thigh block for a 4-point takedown that puts her in position for a victory by fall at 62kg over Nachi MASUDA (AUS), a rare example of a native Japanese who switched nationality.

14:12: Alexandra ANGHEL (ROU) follows a 4-point whizzer throw by hitting Yelena SHALYGINA (KAZ) with a headlock throw for a fall at 68kg. Shalygina, a 2008 Olympic bronze medalist and three-time world medalist, famously returned to the sport in 2022 from a 10-year absence.

14:27: Johanna LINDBORG (SWE) was leading 5-0 before she pins Lais NUNES (BRA) in the 68kg 1/8 finals. Sweden is looking for its second Paris spot in women's wrestling. The one it has is at 53kg.

14:12: Three-time European bronze medalist Adela HANZLICKOVA (CZE) advances at 68kg with a victory by fall at Tindra SJOEBERG (SWE). Hanzlickova is looking to get back to the Olympics after appearing at Rio 2016.

14:10:  Yaynelis SANZ (CUB) continues to establish herself as one to beat at 57kg, staying constantly on the attack and using a lightning-quick single leg to defeat Tokyo Olympic bronze medalist Evelina NIKOLOVA (BUL) 15-4. Sanz builds up a 13-4 lead in the first period, then finishes it off with a takedown 20 seconds into the second.

14:03: Two-time Olympian Feng ZHOU (CHN) needs just 27 seconds to take down Ohyoung HA (KOR) and secure a fall at 68kg.

14:00: Sezim ZHUMANAZAROVA (KGZ) gets the takedown, then it's four quick rolls and she's a 10-0 winner in 27 seconds over Ester ABRAHAM (NAM) at 57kg.

13:59: Two-time European champion Alina AKOBIIA (UKR) stays on track for her first Olympic appearance at 57kg, building up a 7-0 lead before securing a fall over  Graciela SANCHEZ (ESP).

13:49: Miesinnei Mercy GENESIS (NGR) hangs on for an impressive 3-0 victory over 2022 world bronze medalist Anna LUKASIAK (POL) to advance at 50kg.

13:46: Superstar Mariya STADNIK (AZE), coming off a stunning loss at the European Olympic Qualifier as she shoots for an unprecedented fifth Olympic medal, starts with a one-sided 10-0 win over Meng Hsuan HSIEH (TPE) at 50kg.

13:43: Veteran two-time world bronze medalist Maria PREVOLARAKI (GRE) prevails for a nail-biting 6-5 victory at 53kg over Karla GODINEZ (CAN) that featured two challenges in the final 15 seconds. Both challenges came when Prevolaraki used a counter lift roll off a Godinez takedown attempt, and both resulted in each wrestler getting 2 points--which gave a relieved Prevolararki the win as she aims to appear in a third straight Olympics.

13:27: Zeynep YETGIL (TUR) scrapes by at 53kg with a 3-2 victory over Annika WENDLE (GER) that ended in a bit of chaos. Yetgil was leading 2-1 from a first-period takedown when Wendle launched a late takedown attempt that was interrupted by the mat chairman throwing the stuffed animal into the ring to get the mat referee's attention. The action was stopped before Wendle could be awarded points. The German side challenged, and when it was sorted out, Yetgil was assessed a 1-point penalty for grabbing fingers, and received a point for the lost challenge. The clock was reset to 10 seconds, but Wendle's last-ditch front headlock throw came just too late.

13:16: Tokyo Olympian Jowita WRZESIEN (POL) gets past Marina SEDNEVA (KAZ) with a fall at 53kg with 25 seconds left. Wrzesien takes a 5-0 lead into the second period, when she scores a takedown to the back before securing the fall.  She will face the winner of Annika WENDLE(GER)-Zeynep YETGIL (TUR) currently underway on the adjacent mat.

12:59: In a clash of wrestlers who recently won bronze medals at 55kg at their respective continental championships, Mariana DRAGUTAN (MDA) pours it on in the second period and advances at 53kg with an 11-1 win over Aruuke KADYRBEK KYZY (KGZ). Down 1-0 going into the second period and with Kadyrbek Kyzy on the activity clock, Dragutan scores a counter takedown and gut wrench, then gets another takedown which she tops off with two rolls.

12:41: Yuliana YANEVA (BUL), moving up to the heaviest weight of 76kg after medaling at the last four European Championships at either 68kg or 72kg, wins a barn-burner 7-5 over Martina KUENZ (AUT). Yaneva falls behind on criteria 3-3 when she gives up a stepout with 56 seconds left, but comes back with a 4-point takedown with :33 to go, then holds on for the win.

12:27: The randomness of the draw put two of the most decorated wrestlers in the tournament against each other, as Epp MAE (EST) and Elmira SYZDYKOVA (KAZ) meet in the first round at 76kg. Both are 32, and both are looking to appear in a third straight Olympics. It is the four-time world medalist Mae who comes out on top, getting an activity point and stepout in the second period for a 2-1 win. Syzdykova came into Istanbul after winning her eighth career Asian medal.

12:22: 72kg U23 world champion Nesrin BAS (TUR), almost forced to go down to 62kg in a bid to be at the Olympics, begins his road to Paris with a 6-1 win over Ameline DOUARRE (FRA).

12:19: Former world 59kg champion Linda MORAIS (CAN), looking to bounce back from a stunning loss at the Pan American Qualifier, starts her quest at 68kg by putting away Danute DOMIKAITYTE (LTU) 10-0.    

12:13: In a battle of three-time European medalists, Alexandra ANGHEL (ROU) gets a takedown in each period to defeat Dalma CANEVA (ITA)  5-1 at 68kg.

12:10: Tokyo Olympian Elis MANOLOVA (AZE) drops her first bout at 68kg 10-2 against Nicoll PARRADO (COL). Manolova never had similar results in the new weight class after she moved to it from 62kg

11:50: Anna LUKASIAK (POL), a 2022 world bronze medalist, advances at 50kg with a 10-0 rout of Marina KARAPANAGIOTIDOU (GRE).

11:49: Alina AKOBIIA (UKR), looking to add an Olympic medal to a world bronze and two European golds, starts her quest for Paris at 57kg with a victory by fall over In Sun JONG (PRK). With Akobiia leading 3-1 in the second period, Song gets treatment on a heavily taped right knee, then takes a shot that Akobiia counters with a cradle for 2 and apparent fall. A meeting of the judges after the action stopped would indeed confirm it was a fall.  

11:28: Son Hyang KIM (PRK), a world bronze medalist in 2017 who returned to the global stage to win a silver medal at last September's Asian Games, but suffered a close first-round loss at last month's Asian Olympic Qualifier, avoids any mistakes in a 6-0 victory over  Julie Martine SABATIE (FRA) at 50kg.

11:10: Zeynep YETGIL (TUR) thrills the home crowd with a 7-0 win over Maria BAEZ (ESP) at 53kg. Turkiye has qualified for three weight classes but is looking for three more from this tournament.

11:05: In a doozy on Mat C, Laura HERIN AVILA (CUB) scores a stepout with 22 seconds left to finish up a wild 18-8 win at 53kg over two-time world U20 bronze medalist Gultakin SHIRINOVA (AZE). 

11:03: Mariana DRAGUTAN (MDA), a 2023 world bronze medalist at 55kg, begins her quest for an Olympic spot at 53kg by using a reverse pancaked to build up an 8-0 lead over Oleksandra KOGUT (AUT). Kogut fights back for a takedown and turn, but Dragutan holds on to walk off an 8-4 winner.

10:53: With the Greco repechage matches finished on Mat B, Zineb ECH CHABKI (MAR)  starts the women's competition with a nicely timed 4-point headlock throw against Irena BINKOVA (BUL) at 53kg. But Binkova comes back with a takedown to cut the gap. In the second period, Binkova again gets a takedown, then follows it up by bulling Ech Chabki over for a fall. 

10:00: We will start the day with Greco-Roman repechage bouts. The winners will go into the second round of repechage and then the bronze-medal bouts in the evening.