#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

10 seeded showdowns we need to see at Paris 2024 (No. 6-10)

Wednesday, July 17, 2024 - 14:29 By Eric Olanowski

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PARIS, France (July 17) – We’re still a few weeks out from the Paris 2024 draws taking place on August 4. However, with the release of the top eight seeds per style, we can start to project potential matches that could take place as early as the quarterfinals.

SCHEDULE | PARIS 2024 EVENT PAGE 

The top eight Ranking Series point collectors from the 2023 World Championships, 2024 Continental Championships, and the Croatian and Hungarian Ranking Series events earned a top eight seed. The remaining eight wrestlers will be randomly drawn into their respective brackets.

Here are the top ten matches that we could see between seeded wrestlers from the quarterfinals on:

10. WW 68kg QUARTERFINAL - No. 3 Koumba LARROQUE (FRA) vs. No. 6 Blessing OBORUDUDU (NGR)
Koumba Larroque has been a prominent figure in French wrestling since her bronze medal at the 2017 World Championships at just 19 years old. Now in the prime of her career, she’s France’s best shot at a medal.

Larroque’s path to an Olympic medal will be bumpy, to say the least. She’s the third-seeded athlete in a bracket with six world champions and includes a potential quarterfinal clash with  familiar foe No. 6 Blessing OBORUDUDU (NGR).

Larroque and Oborududu met twice in their career, splitting their pair of previous encounters.

Oborududu won their opening meeting at the 2020 Matteo Pellicone Ranking Series event, but Larroque returned the favor a year later at the Poland Open, evening the score at 1-1.

If Larroque and Oborududu win their first match, their third career meeting would take place August 5 in the 68kg quarterfinals.

9.  FS 65kg SEMIFINAL –  No. 2 Rahman AMOUZAD (IRI) vs. No. 3 Ismail MUSUKAEV (HUN)
Amouzad and Musukaev are nightmare opponents for each other and are stylistically opposites.

Amouzad, the 65kg world champ from two years ago, is a guy who wants to close the gap with his right-side underhook and fill as much space as possible. Conversely, Musukaev, the reigning 65kg world champion, wants as much space as possible to flow freely.

In their first meeting—the semifinals of the 2022 World Championships-- Musukaev fell victim to Amouzad’s pace and was shut out 6-0. In their second matches—the semifinals of the 2023 World Championships—Musukaev weathered the first period storm, saved enough energy for a last-ditch effort and stole the world finals spot, 6-5, with less than 10 seconds remaining.

If Amouzad and Musukaev meet for a third time, it’ll be on August 10 in 65kg semifinals.

8. 57kg SEMIFINAL – No. 2 Anastasia NICHITA (MDA) vs. No. 3  Odunayo ADEKUOROYE (NGR)
The Nichita and Adekuoroye rivalry is one that dates back to the 2019 World Championships but has since changed hands from their pre-COVID meeting.

The seasoned vet Adekuoroye is an anomaly in the wrestling world. Her style can’t be mimicked or replicated. She’s the tallest and lengthiest 57kg wrestler in the world but has also learned to use her leverage to become one of the most powerful wrestlers in the weight.

Adekuoroye’s unique style gave Nichita fits in their first meeting, as the four-time world medalist opened their three-match series with a dominant 10-0 win.

But Nichita carried what she learned from their first meeting into their next matches and had her hand raised on subsequent occasions.

In Tokyo, Nichita fell behind early but capitalized on an uncharacteristic Adekuoroye’s mistake and picked up a dramatic come-from-behind fall while trailing 8-2. Their next meeting came at the 2023 World Championships, where Nichita doubled Adekuoroye before ending the match in the first period with a left-sided trap arm gut, 10-0.

The fourth meeting between Nichita and Adekuoroye will take place August 8 in the 57kg semifinals.

7. GR 67kg QUARTERFINAL – No. 2 Luis ORTA SANCHEZ (CUB) vs. No. 7 Saeid ESMAEILI (IRI)
If there were ever a lesson from losing a match, Saeid ESMAEILI (IRI) certainly learned it the hard way.

Earlier this year at the Hungarian Open Ranking Series event, Esmaelil led reigning Olympic champion Orta, 7-5, with 0.4 seconds left in the match.

But before we get to the ending of the match, it’s important to note that Esmaeili was in a domestic battle with reigning Olympic gold medalist Reza GERAEI (IRI) for Iran’s 67kg Paris Olympic spot. If Esmaeili beat Orta, he cemented his spot on Iran’s Olympic team. If he lost, Esmaeili and Geraei would go to a three-match wrestle off and the winner goes to Paris.

Now, circling back to the match: With less than a second to go in the match, Esmaeili began celebrating as he thought the clock expired.

During Esmaeili’s lapse of judgement, Orta, being the experienced guy, continued to wrestle through the whistle. Orta took a peek at the clock, saw there was still time left, locked up a throw and picked up four points, stealing the match, 9-7.

Esmaeili will try to get his revenge on Orta August 7 in the 67kg quarterfinals.

*Esmaeili ended up beating Geraei in two straight matches to earn the Olympic spot.

6. WW 57kg SEMIFINAL - No. 1 Tsugumi SAKURAI (JPN) vs. No. 5 Helen MAROULIS (USA)
Through the first two meetings between Sakurai and Maroulis, it’s been a one-sided affair. Sakurai is 2-0 against Maroulis, outscoring the Rio Olympic champion, 9-0, while picking up four offensive takedowns and not surrendering a single point.

Sakurai and Maroulis’ meeting at the 2022 World Championships was a slow-paced match, where the Japanese wrestler did enough to win but didn’t really establish her dominance.

That came in the second match.

In their second meeting, the biggest difference was Sakurai’s tatical use of her right hand when tied up with Maroulis. She used it to score three takedowns—one from an underhook front headlock, one from a underhook throw-by and the final one coming from a two-on-one—besting the American, 6-0.

The third meeting between Sakurai and Maroulis would take place August 8 in the 57kg semifinals.

Wrestling at the Paris Olympic Games starts Agust 5-11 and can be followed on www.uww.org.