#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024 Day 5 Wrestling Preview: FS 74kg and 125kg; WW 62kg

Friday, July 26, 2024 - 14:32 By Vinay Siwach

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PARIS (July 26) -- Kyrgyzstan is waiting for its first Olympic champion, in any sport. Two came close to ending that drought in Tokyo when Akzhol MAKHMUDOV (KGZ) and Aisuluu TYNYBEKOVA (KGZ) reached the final in Greco-Roman 77kg and women's wrestling 62kg. Both fell short.

Come Paris, Kyrgyzstan is banking on its wrestlers again. Three world champions are heading to Paris as the favorites in their weight classes to win the gold medal. One of them is Tynybekova, the legend who took wrestling to the pinnacle in the country.

PARIS 2024 SCHEDULE | PARIS 2024 NEWS

Makhmudov and Zholaman SHARSHENBEKOV (KGZ) wrestle before Tynybekova at the Olympics. But if they don't win the gold, Tynybekova will have the chance to win the historic gold and be the first Olympic champion from Kyrgyzstan. It would only be apt.

Kyle DAKE (USA)Kyle DAKE (USA) lost to Mahamedkhabib KADZIMAHAMEDAU (AIN) at the Tokyo Olympics. (Photo: United World Wrestling / Tony Rotundo)

Apart from Tynybekova, two more Tokyo silver medalists will look to win gold on August 9 when WW 62kg and Freestyle 74kg and 125kg weight classes take place at the Champ de Mars Arena in Paris.

Mahamedkhabib KADZIMAHAMEDAU (AIN) at 74kg and Geno PETRIASHVILI (GEO) at 125kg won't have it easy. Both fell in the finals at Tokyo, Petriashvili's loss being the more dramatic of the two.

Kadzimahamedau stunned the world when he tossed around Kyle DAKE (USA) in Tokyo and Petriashvili was left stunned when Gable STEVESON (USA) scored a last-second takedown to beat him in the 125kg final.

But to lay claim to gold in Paris, all three weight classes will be full of drama.

FS 74kg: Dake out to avenge Tokyo loss

Kyle DAKE (USA) was the favorite to win the 74kg gold medal in Paris. Then Uzbekistan announced Razambek JHAMALOV (UZB) as its entry, Mahamedkhabib KADZIMAHAMEDAU (AIN) got in after approval and suddenly, there is no clear favorite to win this weight class.

Kadzimahamedau's run in Tokyo saw him beat Dake and reach the final. Dake hasn't faced him after but is looking forward to that bout if it happens in Paris.

"I have been itching to get those matches back," Dake told FloWrestling. "Those are fun matches. You want to go out and compete against the best guys. All I know is there will be 16 guys trying to win an Olympic gold medal and perform at their best. My goal is just being better than them on that day."

Reflecting on his campaign in Tokyo and then in the 2023 World Championships, Dake said he was satisfied and has a different outlook towards results.

"I don't know if I would change anything," Dake said. "Given the circumstances, I competed the best I could. I went out and wrestled and did my best. My girls, last year [after the World Championships], asked me 'daddy you didn't win, what happened?' I tried my best and it didn't fall my way. That's okay. A lot of what I am focusing on is competing with gratitude, scoring points, be Kyle Dake the best way I can."

If the best Dake shows up in Paris, he will be unstoppable. But a few opponents have pushed him to the edge in the past. Frank CHAMIZO (ITA), Yones EMAMI (IRI), Tajmuraz SALKAZANOV (SVK) and Daichi TAKATANI (JPN) are a few he has wrestled. Georgios KOUGIOUMTSIDIS (GRE), Chermen VALIEV (ALB), Razambek JAMALOV (UZB), Viktor RASSADIN (TJK), Turan BAYRAMOV (AZE) are a few others he has not wrestled and will be in Paris. Thanks to his top seed, Dake will avoid Kougioumtsidis, Salkazanov and Bayramov till the final.

Kadzimahamedau will be unseeded and can be drawn anywhere in the bracket. After Tokyo, his performance has seen him win a European Championships silver medal at 79kg in what was a rare appearance on the mat.

But Kougioumtsidis defeated him at the World Championships in a thrilling opening-round bout. The Greek wrestler was looking good to make the final but hit Dake in the semifinal, dropping the bout 4-1, a much closer semifinal than the scoreline indicates.

Takatani was another wrestler who troubled Dake in the quarterfinals. Though Dake won 6-4, Takatani seemed to have figured out Dake's style and controlled the bout. Dake, however, was just too good.

The entries of Valiev and Jamalov has spiced up things. Valiev was entered in the World Olympic Qualifier after he completed his transfer from Albania. His style of frustrating his opponents by having a sitting position with no aim to score will be on test in Paris.

 

Jamalov is replacing Bekzod ABDURAKHAMANOV (UZB) in the line-up and the former U23 world champion can upset any wrestler in Paris. Jamalov's defense is among one of the many exceptional skills he possesses and once he thwarts the attacks of his opponents, they crumble due to disappointment.

Making his debut for Uzbekistan, Jamalov won the Budapest Ranking Series and won gold, announcing himself just before the Games and it should not surprise the wrestling world if he goes all the way in Paris.

Wait, maybe Geandry GARZON (CUB) will get his prized Olympic medal in Paris? The 41-year-old finished fifth in the 2008 Beijing Games and returned to the Olympics in Tokyo. Now he is going for his third Olympics in Paris.

WW 62kg: Tynybekova and history

Yukako KAWAI (JPN) denied Tynybekova the gold in Tokyo. A for Tynybekova would have grown her legend in Kyrgyzstan. The fans still love and adore her. They cheer for her in every country she wrestles. All they want is for her to become the country's first Olympic champion. Nonoka OZAKI (JPN) threatened her to disallow that for significant time before she moved categories after losing domestically.

Going into Paris, one thing Tynybekova can take confidence in is her record against Sakura MOTOKI (JPN), the Japan entry for the Olympics. The two met in the World Championships final which Tynybekova survived and won. Then at the Zagreb Open and again at the Asian Championships. Tynybekova used her counter lifts to win both times.

But Tynybekova knows that it's not just the Japanese opponent at the Olympics she has to be prepared for. The 62kg weight has seen the rise of Grace BULLEN (NOR), Hyon Gyong MUN (PRK) and Bilyana DUDOVA (BUL), return of Orkhon PUREVDORJ (MGL). Tokyo bronze medalist Iryna KOLIADENKO (UKR) is also looking for her second Olympic medal.

"I would like to say that there are no easy or tough opponents," Tynybekova said after the Asian Championships. "It all depends on my physical condition on that exact day. That’s why me and my coaches will prepare to wrestle every single wrestler in my weight class."

Motoki may well be at the top of that list. Motoki isn't one with the natural gift of wrestling. She believes in going back to the drawing board after every loss and aiming for perfection through repetitions.

"I don't have confidence and think negatively. That's why I can practice and research. Those are my weapons," she told Yomiuri recently.

Sakura MOTOKI (JPN)Sakura MOTOKI (JPN) will be one of the contenders for gold at the Paris Olympics. (Photo: United World Wrestling / Kostadin Andonov)

One of her lethal attacks is the single-leg, which she has perfected to hit deep and score most of the time. If she fails to finish it, Motoki throws herself back to defend. The Ikuei University student says she has 30 variations to hit it.

"It's like a mathematical formula. If you know it, you can apply it," she said.

Those weapons have worked well against most but Tynybekova. She ran close in Zagreb but could not finish. At the Asian Championships, she got countered by Tynybekova so often that the bout was never in balance. A sobbing Motoki failed to make sense of the loss and said she believed she could win. She cried, thought about it, and realized a win was close.

It's like her junior high school all over again. At one point, she could not get past a wrestler and lost "about seven times." Then she finally beat her after years in a different division. 

"There was a sense of accomplishment and joy that people who keep winning don't get," she said. "No other athlete has ever experienced such setbacks. That's my strength. I want to win the gold medal and get revenge."

Hyon Gyong MUN (PRK)Hyon Gyong MUN (PRK) is an Asian Games champion at 62kg. (Photo: United World Wrestling / Kadir Caliskan)

Gyong-Mun will be another wrestler who can surprise a few in Paris. She won the Asian Games after beating Ozaki in the final and with little known about her, wrestlers can find it tricky to face the DPR Korea wrestler.

Bullen will be at her first Olympics having transformed her style after getting a new team and moving to Georgia for training. She won bronze at the World Championships and will be a threat in Paris.

FS 125kg: Zare set to enter new territory

Amir Hossein ZARE (IRI) has grown leaps and bounds after his bronze-medal finish at the Tokyo Olympics. He won the World Championships gold medal in Oslo, beating Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO). He suffered a loss to Akgul in 2022 but bounced back to win the gold in 2023. Going into Paris 2024, Zare is undoubtedly a heavy favorite.

Zare has not only grown in experience but has worked on his conditioning to a great extent. At the 2023 World Championships, his opponents found it difficult to score on him and he gave up only six points in five bouts.

Lkhagvagerel MUNKHTUR (MGL)Lkhagvagerel MUNKHTUR (MGL) during the Asian Olympic Qualifier. (Photo: United World Wrestling / Kostadin Andonov)

Lkhagvagerel MUNKHTUR (MGL), who won a silver medal at the 2022 World Championships, wrestled Zare at the Asian Games final in October 2023 but fell behind quickly.

"His conditioning is very high," Munkhtur said after the final. "The strength part is normal but it's his conditioning which keeps him going for six minutes."

Munkhtur had a disastrous World Championships, bowing out in the first round. But he came back to qualify for the Olympics from the Asian qualifiers.

Zare's biggest competitors will be Petriashvili, Akgul and Mason PARRIS (USA) who won the trials in the absence of Tokyo Olympic champion Gable STEVESON (USA).

Petriashvili was close to winning his first Olympic gold after bronze in Rio but in the final second of the final, Steveson scored a takedown to beat Petriashvili. The Georgian has not been able to win a gold at any championships since.

"I was very close to the gold medal," Petriashvili told UWW. "It was one of the hardest matches in my life. Steveson was very fast and strong. Every day I try to forget that moment. I am not saying I have forgotten it. It's very hard to do so.

"I don't know what happened there. Maybe I thought 'I have won, really!' I was talking to myself. My eyes went black because of happiness. I was counting - 1, 2, 3, 4, 5 seconds and I lost. What happened? Every day I ask myself what happened and don't have an answer. It's wrestling. It's very hard for your emotions but you have to be quiet and have this feeling."

Geno PETRIASHVILI (GEO)Geno PETRIASHVILI (GEO) after losing the 125kg final at the Tokyo Olympics. (Photo: United World Wrestling / Kadir Caliskan)

But Petriashvili will have to forget it and be ready for another spell of matches. He knows that well and is ready for Paris. 

"It will be hard and there will be good matches," he said. "I hope I will be ready. For 12 years, I have been standing on the mat at the senior level. I feel good here. Akgul and Zare are world-class wrestlers. Parris is also good. I am a good wrestler as well (laughs). Everyone wants to take a gold medal home. No one gives you the medal."

Akgul won the gold medal in Rio and bronze in Tokyo. But for a third Olympic medal, he will have to work hard. He is on the same side as Zare which makes it difficult to be in the final. Both will not collide before the semifinals.

Mason PARRIS (USA)Mason PARRIS (USA), red, will be the U.S. representative at 125kg in Paris. (Photo: United World Wrestling / Kostadin Andonov)

Parris is on the other side, making him a potential opponent of Petriashvili in the semifinal. The Georgian defeated Parris in the semifinal of the World Championships. Parris, however, won the gold medal at the Budapest Ranking Series.

"Getting a world bronze medal last year was awesome for my confidence," Parris said. "I think I am being underestimated by a lot of people. I think I have one of the best chances to be an Olympic champion. My plan is to bring it home for the U.S."