#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024: Lopez closer to historic Olympic gold; Fumita, Elor enter finals

Monday, August 5, 2024 - 22:01 By Ken Marantz

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PARIS (August 5) -- Mijain LOPEZ (CUB) continued his quest for an unprecedented place in Olympic history, swatting aside all in his path on Monday. The last man standing in his way is a former compatriot who has already made history of his own.

Lopez earned a chance to become the first-ever athlete in any sport to win five gold medals in the same event at the Summer Olympics when he advanced to the Greco 130kg final on the opening day of the wrestling competition at the Paris Olympics.

"Very happy, very proud," Lopez said. "It's been a sacrifice for a career lasting so many years, and it's beautiful for the next generations so that they have something to aspire to."

Meanwhile, Kenichiro FUMITA (JPN) earned a chance to make up for his disappointing silver medal at the Tokyo Olympics at Greco 60kg -- and gained revenge in the process -- while young Amit ELOR (USA) looks poised to complete the "Golden Grand Slam" of titles by making the women's 68kg final.

Lopez, competing for the first time since winning his fourth gold at the Tokyo Olympics three years ago, set up his date with destiny in Tuesday's final by defeating 2016 Rio Olympic bronze medalist Sabah SHARIATI (AZE) 4-1 in the semifinals at the Champs de Mars Arena.

The 41-year-old Lopez got the first chance in par terre and made the most of it with a well-executed gut wrench to go up 3-0 in the first period.

Put on the bottom in the second period, Lopez went beyond just putting up stiff resistance. The Iranian-born Shariati, a veteran himself at 35, managed to lift the Cuban off the mat, but when he tried to force a roll, Lopez nimbly stepped over and gained control for a 1-point reversal.

Yasmani ACOSTA (CHI)Yasmani ACOSTA (CHI) confirmed Chile's first-ever Olympic medal in wrestling by reaching the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

Lopez, who has not lost a match since falling to long-time rival Riza KAYAALP (TUR) in the final at the 2015 World Championships, will face Cuban-born Yasmani ACOSTA (CHI) for the gold medal.

"It will be beautiful, special, not only for me but for the whole world," Lopez said of facing Acosta. "It's going to be a final between two Cubans, it's going to be spectacular. A result that the world will enjoy but particularly my brothers in Cuba."

Acosta assured Chile of its first-ever Olympic medal in wrestling when he outlasted Lingzhe MENG (CHN) 1-1 on last-point criteria in the other semifinal.

Acosta got the second of the two passivity points awarded, after which neither was able to turn the other. Meng was given a second chance in par terre with a minute to go but was unable to get any points off a front headlock.

Lopez expressed his joy that Acosta has clinched a medal after coming up just short in Tokyo by placing fifth.

"We've always been brothers, we've always been friends in wrestling, it's going to be beautiful for him, to win an Olympic medal and for me," Lopez said. "He deserves a medal. Chile has asked him to win that medal, and they have given him the support and the chance to compete."

Kenichiro FUMITA(JPN)Tokyo Olympic silver medalist Kenichiro FUMITA (JPN) returned to the final after beating Zholaman SHARSHENBEKOV (KGZ). (Photo: United World Wrestling / Kadir Caliskan)

At Greco 60kg, Fumita advanced to the final by defeating nemesis Zholaman SHARSHENBEKOV (KGZ), using a masterful 4-point throw to score a 4-3 victory over the two-time reigning world champion.

The victory avenged a loss to Sharshenbekov in the final at last year's World Championships in Belgrade, when the Kyrgyz star prevailed 11-6 in a thoroughly entertaining throwfest that uniquely featured no passivity points.

On Monday, Fumita, a two-time former world champion himself, held tough on the bottom of par terre to go into the second period trailing 1-0. Early in the second period, he locked onto Sharshenbekov's right arm and hit an elegant back suplex for 4.

Sharshenbekov, who had not lost since June 2022 and had put together a streak of 10 consecutive tournament titles, went on the offensive and used a nice duck under for a takedown to cut the gap to 4-3.

But Fumita stood his ground and conceded nothing to clinch the win and earn a chance to make up for his devastating loss in the Tokyo Olympic final to Luis ORTA (CUB) and become Japan's first Greco gold medalist since Atsuji MIYAHARA (JPN) in 1984.

For Fumita, winning an elusive gold in Paris would be particularly special. "Paris is a special place because I won my first world title here in 2017," he told the Japanese media.

"I think that the wrestling gods are telling me that by making the final, I have to win the gold. I have one more match and I will give everything so that it will be said that Fumita is indeed strong."

Facing him in the final will be world bronze medalist Liguo CAO (CHN), who scored an exposure at the buzzer for a stunning 3-3 win on last-point criteria over Asian Games bronze medalist Se Ung RI (PRK).

Ri appeared headed to a 3-1 victory after getting a gut wrench from par terre in the first period and holding out on the bottom in the second. But Cao managed to get behind from standing in the waning seconds and, with Ri keeping a solid base and his knees off the mat, Cao pulled him back and over for a 2-point exposure just as time expired. In the final, Cao will look to avenge a 3-1 loss to Fumita in the quarterfinals in Belgrade.

Elor stormed into the women's 68kg final with a 10-0 victory over teenager Sol Gum PAK (PRK) as she looks to join Yui SUSAKI (JPN) as the only wrestlers to add an Olympic gold to titles on all four age-group levels at the World Championships.

Elor, a two-time world champion at 72kg who moved down to the Olympic weight, used a snapdown to get behind Pak for a takedown, then applied a lace lock and reeled off four rolls to end the match at 1:44.

"I've been training a lot with my coach to make sure that after I get a takedown, I don't overlook the thought of getting a turn," the 20-year-old Elor said. "Turns make a huge difference, and I think a lot of times, I'll get a takedown and I'll think, 'Oh, no no, let's just go back to our feet.'

"But it makes a huge difference, and you saw that in a match like that. One takedown, four turns, and the match is over. My immediate thought was, bring her legs together, you have to get at least one lace. And it worked for me."

Meerim ZHUMANAZAROVA (KGZ)Meerim ZHUMANAZAROVA (KGZ), blue, defeated Nonoka OZAKI (JPN) to enter the semifinal at 62kg. (Photo: United World Wrestling / Kostadin Andonov)

Looking to stop Elor will be Meerim ZHUMANAZAROVA (KGZ), who won a clash of Tokyo Olympic medalists in the other semifinal to move one win away from becoming Krygyzstan's first-ever Olympic gold medalist in any sport.

Zhumanazarova scored a second-period takedown, then fended off a late attempt by veteran Blessing OBORUDUDU (NGR) to score a 3-1 victory. That avenged a 3-2 loss to Oborududu in the quarterfinals in Tokyo, where the Nigerian went on to take the silver medal and Zhumanazarova came home with a bronze.

Earlier, Zhumanazarova pulled off a major coup by defeating two-time world champion Nonoka OZAKI (JPN), building up a 6-0 lead before holding on for an 8-6 win.

Elor said she had prepared to face any opponent. "I like to focus on one opponent at a time, but before this competition, I thoroughly watched and analyzed all of my opponents," she said. "I honestly think that each and every opponent has their own challenges, and so however the bracket came out, I knew that I was ready for anybody."

Day 1 Results

Greco-Roman

60kg
SF 1: Kenichiro FUMITA (JPN) df. Zholaman SHARSHENBEKOV (KGZ), 4-3
SF 2: Liguo CAO (CHN) df. Se Ung RI (PRK), 3-3

130kg
SF 1: Mijain LOPEZ (CUB) df. Sabah SHARIATI (AZE), 4-1
SF 2: Yasmani ACOSTA (CHI) df. Lingzhe MENG (CHN), 1-1

Women's Wrestling

68kg
SF 1: Amit ELOR (USA) df Sol Gum PAK (PRK) by TF, 10-0, 1:44
SF 2: Meerim ZHUMANAZAROVA (KGZ) df. Blessing OBORUDUDU (NGR) 3-1