#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024: Lopez secures unprecedented place in Olympic history

By Ken Marantz

PARIS (August 6) -- Mijain LOPEZ (CUB) now has a place in a pantheon on his own.

In the 128-year history of the Summer Olympics, no athlete had ever won five gold medals in the same event in any sport. Until Tuesday, when Lopez accomplished the feat at the Paris Olympics with a dominant performance at Greco 130kg.

The 41-year-old Lopez defeated Cuban-born and former training partner Yasmani ACOSTA (CHI) 6-0 in the final before a packed crowd at the Champs de Mars Arena that included International Olympic Committee President Thomas Bach.

“I'm happy, it has been an important achievement in my life, in my career," Lopez said. "It has also been an achievement of all my coaching team, my mom, my dad, my family in general, that have been helping me in every single one of my tasks in the sport. And what better celebration than to have achieved this gold medal.”

In other finals, Kenichiro FUMITA (JPN) captured the Greco 60kg that eluded him at his home Olympics three years ago, while rising star Amit ELOR (USA) triumphed at women's 68kg to become the second wrestler to add an Olympic gold to world titles on all four age-group levels.

After a delay for Bach to be seated and the arena in an expectant buzz, Lopez started the featured match of the tournament by scoring a 2-point roll off par terre in the first period against Acosta, who had made history himself by giving Chile its first-ever Olympic wrestling medal.

Lopez added a takedown in the second period to clinch the victory in his first competition since winning the gold three years ago in Tokyo.

There will be no sixth gold. After slamming his coach to the mat in celebration and acknowledging the cheers of the adoring crowd, Lopez took off his wrestling shoes and left them in the middle of the mat, the universal sign of a wrestler's decision to end his career.

"It's a moment to demonstrate that someone has retired officially from the sport of wrestling and that also leaves a path wide open for the younger generation to continue inspiring others," said Lopez, who dedicated the victory to his late father.

Coming into Paris, Lopez had been one of six athletes who had won four golds in the same event along with fellow wrestler Kaori ICHO (JPN), sailing's Paul ELVSTROM (DEN), athletics' Al OERTER (USA) and Carl LEWIS (USA), and swimming's Michael PHELPS (USA). Swimmer Katie LEDECKY (USA) and shooting's Vincent HANCOCK (USA) joined the group in Paris.

Amazingly, Lopez was appearing in his sixth Olympics, having finished fifth in his debut at the 2004 Athens Games. He was also a five-time world champion and three-time silver medalist dating back to his first title in 2005. His last defeat came in the final of the 2015 World Championships to rival Riza KAYAALP (TUR).

Reflecting on his remarkable career, Lopez commented, "To achieve all of these results, one has to love their sport, love their job, and demonstrate to the world that with so little you can achieve great things."

Asked to describe each gold medal in one word, he replied: "Beijing: youth. London: transcendence. Rio: effort. Tokyo: sacrifice. Paris: joy."

Before Lopez made history, Fumita won the Greco 60kg gold that had been an obsession since that tearful day at the Tokyo Olympics, when he lost in the final to Luis ORTA (CUB).

Fumita put together a masterful match, scoring from par terre in the first period and keeping Liguo CAO (CHN) at bay throughout to notch a 4-1 victory and end a 40-year drought for Japan in Greco at the Olympics.

"The number one thing that clearly comes to my mind now is the final from three years ago," Fumita said. "[The three years] was a difficult period that I had never experienced before. But there were also good times in there as well. In total, there were more plusses, which is why I could win the title today."

In the intervening years, the 28-year-old Fumita, a former two-time world champion, got married and became a father. He also lost in the final at last year's World Championships in Belgrade to Zholaman SHARSHENBEKOV (KGZ), a loss that gave him a new perspective on his career -- and which he avenged in the semifinals in Paris on Monday.

He said he was motivated by his family and a large group of supporters who made the trip to Paris. "If it wasn't for my family, I might not have tried again [for the Olympics]," he said. "All the people who have helped me along the way have made this special."

As for becoming Japan's first Greco champion since Atsuji MIYAHARA (JPN) won the 52kg gold at the 1984 Los Angeles Olympics, Fumita responded, "It's something to accomplish a feat for the first time in 40 years. But honestly speaking, my bigger feeling is of disappointment that we haven't won for 40 years. I hope that Japan Greco makes great progress in the next 40 years."

Fumita had previously won world titles in 2017 and 2019 before winning a bronze in 2022 and a silver last year. Including his Tokyo silver, none will ever compare with the gold he just won.

"I don't know how many grams its weighs, but it's heavier than any medal I've won up to now," he said. "But it's not just its actual weight. The long time I have aimed at getting it, all of the emotions that went into it, I feel [the weight of it] all hanging from my neck."

In the final match of the night, two-time world 72kg champion Elor put up a wall of defense that Tokyo bronze medalist Meerim ZHUMANAZAROVA (KGZ) was unable to penetrate in a 3-0 victory in the women's 68kg final.

"It was one of the best moments in my life," Elor said. "And when I experience something like that, it just reminds me that everything is worth it. All the hard days the grind, it's all worth it for moments like these."

The 20-year-old Elor, who cut weight for the first time in her life to make her first Olympics, scored the lone technical points of the match with a takedown off a counter, then added an activity point as she kept the 2021 world champion at bay with an underhook that thwarted any tackle attempts.

"I actually wrestled her a few times in international training camps when I was younger," Elor said of the 24-year-old Zhumananarova. "She's a little bit older than me, so those were pretty tough bouts. I know she is an extremely solid, strong wrestler, so my mindset going into the match was to be patient, stay in good position, and to trust in my style of wrestling and in my skills."

With the Olympic gold, Elor joins Yui SUSAKI (JPN) as the only wrestlers who have completed the "Golden Grand Slam" of titles, having previously won the world cadet (U17) in 2021 and the world U20, U23 and senior titles in 2022.

"I think the number one thing that's helped me develop mentally has been experience," Elor said. "For the past two years, I've done three world championships in one summer. Those experiences have not only helped me stay focused and solid under pressure, they've also helped me improve as a wrestler and as a person."

Elor became the third American woman to win Olympic gold after Helen MAROULIS (USA) at Rio 2016 and Tamyra MENSAH-STOCK (USA) last year in Tokyo, while preventing Zhumanazarova from becoming Kyrgyzstan's first Olympic gold medalist in any sport.

Elor already has an added incentive to defend her title in 2028. "Other than becoming an Olympic champion, my biggest dream of all time is to go to the 2028 Olympics, because I'm from California.

"To have the opportunity to compete and represent not only my country, but my state, and to compete in my own state, is incredible. I have been excited about that ever since I heard about it."

Sharshenbekov, Mirzazadeh, Ozaki take home bronzes

Sharshenbekov added an Olympic bronze to his two world golds when he got the roll in par terre in the first period and defeated Mehdi MOHSEN NEJAD (IRI) 3-1 at Greco 60kg.

Sharshenbekov completed a gut wrench from par terre in the first period, then held his ground while on bottom in the second to close with a victory after seeing his streak of 10 consecutive tournament titles ended by Fumita in the semifinals.

In the other bronze-medal match at Greco 60kg, Raiber RODRIGUEZ (VEN) saw his bid to become Venezuela's first-ever Olympic medalist in wrestling end in just over a minute when he was soundly defeated by Se Ung RI (PRK) 10-0.

Ri, a Youth Olympic champion back in 2014 who returned to global competition at the 2023 Asian Games and came home with a bronze medal, followed a takedown with three successive rolls to end the match in 1:11.

At Greco 130kg, reigning world champion Amin MIRZAZADEH (IRI) secured the bronze medal that he missed out on in Tokyo with a 4-0 win over Iranian-born Sabah SHARIATI (AZE), the 35-year-old who was looking to add to his bronze from the 2016 Rio Olympics.

Mirzazadeh went ahead 3-0 with a gut wrench from par terre in the first period, then picked up a fourth point by keeping the pressure on and receiving a second passivity point. Although he was unable to turn Shariati again, he was never in danger and went on become Iran's first-ever Olympic medalist in the heaviest Greco weight.

Shariati, who suffered a gash over his right eye that had to be bandaged during the match, got a ride on the shoulders of Mirzazadeh after the match as a sign of respect. Shariati then left his shoes on the mat.

Lingzhe MENG (CHN) won the other 130kg bronze, scoring two takedowns in the second period to defeat Abdellitif MOHAMED (EGY) 5-2 and avenge a loss to the Egyptian in the bronze-medal match at last year's World Championships.

At women's 68kg, world champion Buse TOSUN (TUR) finally managed to finish off a takedown and it came at the buzzer to defeat teenager Sol Gum PAK (PRK) 4-2.

Tosun had two stepouts sandwiched around Pak's second-period takedown to trail on criteria 2-2. But with the seconds ticking down, she fought off Pak's whizzer and got behind just as time ran out, denying Pak's bid to become the first-ever women's Olympic medalist for DPR Korea.

Nonoka OZAKI (JPN) assured she would have something to show for her ordeal of moving up two weight classes to be in Paris by defeating Tokyo silver medalist Blessing OBORUDUDU (NGR) 3-0 for the other women's 68kg bronze.

Ozaki scored with a sweeping single that sent Oborududu directly to her back in the first period. She added an activity point in the second and never allowed Oborududu an opening.

Ozaki was the 2022 world 62kg champion who missed out on Japan's Olympic spot in that weight class. After a stop at 65kg last year to add a second world title, she secured her ticket to Paris at 68kg with a last-second victory over Ami ISHII (JPN) in a domestic playoff.

Despite winning the gold at the Asian Championships in April in her international debut at 68kg, she struggled in Paris against the naturally heavier opponents and saw her gold-medal hopes end with a late loss to Zhumanazarova in the quarterfinals.

Day 2 Results

Greco-Roman

60kg
GOLD: Kenichiro FUMITA (JPN) df. Liguo CAO (CHN), 4-1

BRONZE: Zholaman SHARSHENBEKOV (KGZ) df. Mehdi MOHSEN NEJAD (IRI), 3-1
BRONZE: Se Ung RI (PRK) df. Raiber RODRIGUEZ (VEN) by TF, 8-0, 1:11

77kg
SF 1: Nao KUSAKA (JPN) df. Malkhas AMOYAN (ARM), 3-1
SF 2: Demeu ZHADRAYEV (KAZ) df. Sanan SULEYMANOV (AZE), 6-1

97kg
SF 1: Artur ALEKSANYAN df. Gabriel ROSILLO (CUB), 5-3
SF 2: Mohammadhadi SARAVI (IRI) df. Mohamad GABR (EGY), 6-0

130kg
GOLD: Mijain LOPEZ (CUB) df. Yasmani ACOSTA (CHI), 6-0

BRONZE: Amin MIRZAZADEH (IRI) df. Sabah SHARIATI (AZE), 4-0
BRONZE: Lingzhe MENG (CHN) df. Abdellitif MOHAMED (EGY), 5-2

Women's Wrestling

50kg
SF 1: Vinesh PHOGAT (IND) df. Yusneylis GUZMAN (CUB), 5-0
SF 2: Sarah HILDEBRANDT (USA) df. Otgonjargal DOLGORJAV (MGL), 5-0

68kg
GOLD -- Amit ELOR (USA) df. Meerim ZHUMANAZAROVA (KGZ), 3-0

BRONZE -- Buse TOSUN (TUR) df. Sol Gum PAK (PRK), 4-2
BRONZE -- Nonoka OZAKI (JPN) df. Blessing OBORUDUDU (NGR), 3-0