#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024 Wrestling: Dake dominates, Zare vs Akgul in semis

Friday, August 9, 2024 - 08:43 By Ken Marantz & Vinay Siwach

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PARIS (August 9) -- The Paris Olympics is closing towards its end but wrestling is still in full swing here at Champs de Mars Arena. Freestyle action in 74kg and 125kg and Women's Wrestling 62kg. In the evening session, Olympic champions will be crowned in Freestyle 57kg and 86kg and Women's Wrestling 57kg.

LIVE MATCH ORDER | PARIS 2024 DAY 4

13:23: In the final freestyle 74kg quarterfinal, Razambek JAMALOV (UZB) prevails in a thriller 6-5 when Chermen VALIEV (ALB) is assessed two penalty points for fleeing in the final seconds, the second one coming on an Uzbekistan challenge after time expired. Jamalov leads 3-2 in the second period when Valiev gets a stepout and takedown for a 5-3 lead. Jamalov gets a stepout with 1:05 left, then goes on the offensive, resulting in the first fleeing penalty. That still leaves him behind on big-point criteria, and his late aggressiveness pays off when the challenge gives him the winning point.

13:14: Sakura MOTOKI (JPN) had her hands full with Ana GODINEZ (CAN) in their women's 62kg quarterfinal, but once she got the lace lock in the second period, it was all over for the Canadian. Limited to an activity point and running out of time on a late takedown attempt in the first period, Motoki finally struck with a single-leg takedown. She then wrapped up the ankles and reeled off four rolls for an 11-0 win.

13:09: Viktor RASSADIN (TJK) earns his place in the freestyle 74kg semifinals, jumping out to a 5-0 lead and holding on for a 7-4 victory over Feng LU (CHN).

13:05: Grace BULLEN (NOR) will not be denied. She starts with a 4-p0int takedown, applies the lace lock and three rolls later, she eliminates Luisa NIEMESCH (GER) with a 10-0 victory in 1:15 to advance to the women's 62kg semifinals.

13:01: Iryna KOLIADENKO (UKR) gets a shot to avenge a loss to Tynybekova in the women's 62kg semifinals in Tokyo when she gets a 4-point takedown in the first period en route to a 7-3 victory over Bilyana DUDOVA (BUL).

12:58: Daichi TAKATANI (JPN) glides into the freestyle 74kg semifinals in spectacular fashion, lifting Hetik CABOLOV (SRB) onto his shoulders and executing a balletic 4-point throw to cap a 10-0 victory with :19 left in the first period. Takatani had already scored two takedowns, adding an exposure after the second and nearly ending it with a fall.

12:53: After his high Mason PARRIS (USA), Lkhagvagerel MUNKHTUR (MGL) cannot hold the fort against Giorgi MESHVILDISHVILI (AZE) and drops 12-2. He will face Geno PETRIASHVILI (GEO) in the 125kg semifinals.

12:52: Kyle DAKE (USA) looks on a mission as he manhandles Yones EMAMI (IRI), buildling up a 9-1 lead before using a counter lift to put Iranian on his back and securing a fall to advance to the freestyle 74kg semifinals. Dake scored three takedowns with a single leg in which he lits the leg high into the air and trips Emami to the mat.

12:52: Are we seeing another 'miracle' in women's wrestling? Kayla MIRACLE (USA) gets an activity point, then picks up a takedown for a 3-0 lead against 62kg favorite Aisuluu TYNYBEKOVA (KGZ). But adversity brings out the best in Tynybekova, and she cuts the lead with a stepout early in the second period, then gets behind and swings Miracle to the mat for a 4-point takedown. An unsuccessful challenge gives Tynybekova a 6-3 lead, but it's still not over. Miracle gets a stepout, then hits a roll through for an exposure in the final seconds. But the 4-point move holds sway for a 6-6 win on criteria that puts Tynybekova into the semifinals.

12:46: Taha AKGUL (TUR) takes his own time to beat Daniel LIGETI (HUN) and he books a semifinal spot against Amir Hossein ZARE (IRI). Both have a 1-1 head-to-head.

12:41: Chermen VALIEV (ALB) gets a stepout with four seconds left, and it's upheld on a challenge to give him a dramatic 4-3 victory over European bronze medalist Turan BAYRAMOV (AZE) for the final spot in the freestyle 74kg quarterfinals.

12:40: Amir Hossein ZARE (IRI) uses four minutes and 16 seconds to beat Amarveer DHESI (CAN) 10-0 and move into the semifinals. He awaits the winner of Taha AKGUL (TUR) and Daniel LIGETI (HUN).

12:39: World silver medalist Sakura MOTOKI (JPN), whose father was an Olympian at Sydney 2000 but did not medal, got her campaign for a place on the women's 62kg podium off to a successful start with a quick fall over Kriszta INCZE (ROU). A takedown and an arm bar and Incze was on her back, with the match ending in 37 seconds.  
      
12:35: Ana GODINEZ (CAN) defies the home crowd when she holds on for a 5-2 win over Ameline DOUARRE (FRA) at women's 62kg. Godinez gets an activity point and two takedowns in the first period. Douarre energizes the crowd with a second-period takedown, but that will be the end of the scoring.

12:35: Geno PETRIASHVILI (GEO), the returning silver medalist, opens his day with an 11-0 dominance of Oleksandr KHOTSIANIVSKYI (UKR).

12:29: Razembek JAMALOV (UZB) charges to a 6-0 lead, then holds off four-time reigning European champion Taimuraz SALKAZANOV (SVK) for an 11-3 victory in a testy match at freestyle 74kg. It was only 6-3 when Jamalov added a bunch of points in the final seconds.  

12:25: Giorgi MESHVILDISHVILI (AZE) gets going with a 4-0 win over Diaaeldin ABDELMOTTALEB (EGY) and he books his spot in the quarterfinals. In the next match, Robert BARAN (POL) holds off Yusup BATIRMURZAEV (KAZ) 4-1.

12:25: European silver medalist Luisa NIEMESCH (GER) grinds out a 3-0 victory at women's 62kg over Hanbit LEE (KOR), a last-minute reallocation entry into the field. Niemesch scores a takedown while on the activity clock, then adds an activity point in the second. 

12:15: European champion Grace BULLEN (NOR) gets her Olympic debut off to a good start, capping a 12-2 win over Siwar BOUSETA (TUN) with a 4-point takedown at women's 62kg.  

12:15: Feng LU (CHN) allows Amr HUSSEN (EGY) to tie their freestyle 74kg match at 4-all in the first period, but breaks it open in the second with a 10-point surge for a 14-4 victory.

12:08: Orkhon PUREVDORJ (MGL), back in Paris where she won world gold in 2017, won't be leaving with the women's 62kg gold this time. Tokyo bronze medalist Iryna KOLIADENKO (UKR) rallies from a 4-0 deficit in the second period, scoring a takedown and two exposures, then adding another takedown to go ahead 8-4. But it is not over. Purevdorj gets a stepout, then a counter lift with :20 left to cut the gap to one, but Koliadenko holds out for an 8-7 win.

12:04: Former world silver medalist Lkhagvagerel MUNKHTUR (MGL) brings out a huge second period to score a four-pointer and then break Mason PARRIS (USA) in the 125kg 1/8 finals. He beats Parris, who won bronze at the World Championships in 2023, 10-5 and moved into the quarterfinals.

12:03: Russian-born Asian silver medalist Viktor RASSADIN (TJK), looking to give Tajikistan just its second-ever Olympic medal, scores four takedowns in an 8-2 win over Georgios KOUGIOUMTSIDIS (GRE) at freestyle 74kg.

11:56: Bilyana DUDOVA (BUL), the 2021 world champion at 59kg, is nursing a tentative 3-2 lead in the second period against Johanna LINDBORG (SWE) at women's 62kg. Lindborg shoots for the winning takedown, but Dudova hits a 4-point counter. Lindborg forces her out for one, then loses a challenge over the exchange and Dudova walks off an 8-3 winner.

11:53: Yones EMAMI (IRI) needs to expend little energy following his tough preliminary round match at freestyle 74kg with Frank CHAMIZO (ITA), getting the takedown against Bacar NDUM (GBS) and executing four back-and-forth rolls for a 10-0 win in 1:34.

11:50: Rio Olympic champion Taha AKGUL (TUR) begins his quest for his third Olympic medal with an 11-0 win over Jonovan SMITH (PUR). Akgul will take on Ligeti in the quarterfinals of 125kg

11:44: World bronze medalist Daichi TAKATANI (JPN) scores a takedown right to a roll to finish up a 10-0 victory over Geandry GARZON (CUB) at freestyle 74kg. Takatani is trying to get the medal that eluded older brother Sohsuke in three trips to the Olympics.

11:44: Two-time world silver medalist Kayla MIRACLE (USA) gives up an early takedown to world U23 champion Nesrin BAS (TUR) at women's 62kg, but comes back with four takedowns of her own, capping the final one with a 2-point exposure for a 10-2 lead. She then adds a creative 2-point roll while under Bas on a takedown attempt. Next up for the American is Tynybekova.

11:42: Daniel LIGETI (HUN) makes it to the quarterfinal at 125kg with a top 10-0 technical superiority win over Ashton MUTUWA (NGR).

11:40: World bronze medalist Hetik CABOLOV (SRB) finishes off a 10-0 victory at freestyle 74kg with his second takedown-gut wrench combo, knocking out Refugee Team member Iman MAHDAVI (EOR) in 2:49.

11:33: Tokyo bronze medalist Kyle DAKE (USA) makes short work of Anthony MONTERO (VEN) in his bid for an elusive gold at freestyle 74kg, combining takedowns with gut wrenches for a 10-0 win in 2:20.

11:33: Top seed and reigning world champion Aisuluu TYNYBEKOVA (KGZ) gets her campaign started at women's 62kg Tokyo Olympic silver medalist has her hands full with Esther KOLAWOLE (NGR), but comes away with a 5-3 victory. Tynybekova falls behind 1-1 on criteria early in the second period when she gives up a stepout. She comes back with a stepout of her own, then uses a cradle to secure a takedown. Kolawole scores a takedown in the last seconds, then loses a dubious challenge to give Tynybekova her final point.

11:36: Amarveer DHESI (CAN) manages to get two technical points over Zhiwei DENG (CHN) and win his 125kg bout 2-1 and book a place in the quarterfinals against Amir Hossein ZARE (IRI).

11:28: World champion and returning bronze medalist Amir Hossein ZARE (IRI) begins his day with a 5-0 win over Aiaal LAZAREV (KGZ). Not much troubled Zare in that bout.

11:27: Razambek  JAMALOV (UZB) breaks open a close match at freestyle 74kg to knock off Tokyo silver medalist Mahamedkhabib KADZIMAHAMEDAU (AIN) 8-0. With a 2-0 lead heading into the second period, Jamalov gets in deep on a double, lifts up and back to put Kadzimahamedau onto his back for 2. He then adds a takedown and gut wrench for good measure.  

11:21: In the two repechage bouts on Mat C, Javrail SHAPIEV (UZB) takes out Alexander MOORE (CAN) 6-1 and Dauren KURUGLIEV (GRE) wins 10-0 against Jayden LAWRENCE (AUS). Both Shapiev and Kurugliev book spots in the bronze medal bouts.

11:20: Giullia PENALBER (BRA) fills the final place in the women's 57kg bronze-medal matches with a 7-0 victory over Sandra PARUSZEWSKI (GER). Penalber gets a 4-point takedown and a regular takedown in the second period. She will face Kexin HONG (CHN) for the bronze.

11:18: Fans get an early treat with a clash between veteran and two-time former world champion Frank CHAMIZO (ITA) and two-time world medalist Yones EMAMI (IRI) in a preliminary round match at freestyle 74kg, which has 18 entries. Chamizo, a bronze medalist at Rio 2016, takes a 4-3 lead in the first period with a pair of scores of some wild scrambles. But Emami charges back, getting a 4-point takedown off a single-leg and adds another takedown for a 9-4 win.

11:10: In the opener on Mat B, Hannah TAYLOR (CAN) is in control all the way in rolling to a 13-0 victory over Luisa VALVERDE (ECU) in a women's 57kg repechage, clinching it with a 4-point takedown.  She will try to win her first Olympic medal by keeping Helen MAROULIS (USA) from winning her third in the bronze-medal match.  

11:06: The action on Mat A opens with the lone repechage match at freestyle 57kg. Bekzat ALMAZ UULU (KGZ) spots Wanhao ZOU (CHN) a four-point lead, but catches him with a pancake to get the fall with :24 left in the first period. He will face Golomjon ABDULLAEV (UZB) for the bronze later tonight.

10:55: Welcome to day five of wrestling at the Paris Olympics. We advise you to click on the match order of the day and have your minds blown!