#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Wrestling at Paris 2024: Tazhudinov vs Snyder in semis

Saturday, August 10, 2024 - 08:29 By Ken Marantz & Vinay Siwach

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PARIS (August 10) -- Wrestling at Paris enters its penultimate day with Freestyle in 65kg and 97kg and women's wrestling in 76kg. More medals to be won at the Olympics.

LIVE MATCH ORDER | PARIS 2024 DAY 5

13:48: Yuka KAGAMI (JPN) avenges a loss to her predecessor as world champion, Yasemin ADAR (TUR), at the 2022 World Championships, holding on for a 3-0 victory to gain a spot in the women's 76kg semifinals. Kagami gains an activity point in the first period, then connects on a single-leg attempt for a takedown. She then fends off all of Adar's attacks to keep alive her gold-medal hopes.

13:30: Akhmed TAZHUDINOV (BRN) seems to have recovered from that hectic opening bout against Amirali AZARPIRA (IRI). He casually beats Alisher YERGALI (KAZ) 14-2 in the quarterfinal. He will have a tough one in the semifinal -- Kyle SNYDER (USA).

13:24: Tatiana RENTERIA (COL) posts a dramatic 6-3 victory over Davaanasan ENKH AMAR (MGL) to advance to the women's 76kg semifinals and move a step closer to making Colombian history. Renteria gives up a go-ahead takedown in the second period, but comes back with a stepout and takedown to take a 5-3 lead. She then holds out against a single-leg attempt by Enkh Amar to clinch the victory. The Mongolian side challenges, but it is denied. Renteria is looking to join two-time Olympic bronze medalist Jackeline RENTERIA (COL) as Colombia's lone Olympic medalist in wrestling.

13:26: Rahman AMOUZAD (IRI) is looking particularly sharp at freestyle 65kg. He comes out like a buzzsaw in his quarterfinal against Islam DUDAEV (ALB), who has no answer as the Iranian chalks up three stepouts and two takedowns in the first period, and two stepouts and a clinching takedown in the second for an 11-0 victory.

13:23: Kennedy BLADES (USA) survives a tough battle with Milsimy MARIN (CUB), advancing to the women's 76kg semifinals with a 4-3 win. Blades goes ahead 2-1 in the second period with a stepout while on the activity clock, then makes it 4-1 by stuffing a takedown attempt by Marin for 2. But Marin scores a takedown in the final 10 seconds, and Blades does all she can to keep from being turned out.  

13:20: Kyle SNYDER (USA) with a fall! Arturo SILOT TORRES (CUB) kept him under control for some time but Snyder dumps him and holds him on the edge before a fall at the start of the second period.

13:14: In a testy freestyle 65kg quarterfinal between two longtime foes, Ismail MUSUKAEV (HUN) gets a 4-point takedown en route to a 10-3 victory over Haji ALIYEV (AZE). Musukaev clinched the win with a slick ankle pick for a takedown.  

13:10: Aiperi MEDET KYZY (KGZ) holds on for a 1-1 victory on last-point criteria over REETIKA (IND) in a women's 76kg quarterfinal limited to activity points. On the clock in the second period, Reetika came close to getting a clinching takedown, but Medet Kyzy managed to keep her from completing the move. 

13:00: World champion Yuka KAGAMI (JPN), looking to give powerhouse Japan its first-ever gold medal in the heaviest women's weight class, gets an activity point in the first period and a stepout in the second while on the clock to defeat Genesis REASCO  (ECU) 2-0 and fill the final women's 76kg quarterfinal spot.

13:00: Magomedkhan MAGOMEDOV (AZE) reaches the semifinal at 97kg after a 7-2 win over Zbigniew BARANOWSKI (POL).
      
12:59: Kotaro KIYOOKA (JPN) chalks up a dramatic and at times acrobatic 8-6 victory over Sebastian RIVERA (PUR) to advance to the freestyle 65kg semifinals. Kiyooka gets a pair of 2-point exposures in a scramble off his single-leg attempt, then transitions to a lace lock for 2 more. Rivera comes back with a takedown to cut the lead to 6-2 at the break. In the second period, Rivera successfully counters a low single for a 2-point exposure, but Kiyooka gets an exposure on his next takedown attempt. Rivera scores a final takedown, which he completes despite a balletic flip by Kiyooka, in an attempt to escape the hold.12:48: A dramatic win on Mat A for Tulga TUMUR OCHIR (MGL) and he's into the freestyle 65kg semifinals. After giving up a 4-point takedown to Vazgen TEVANYAN (ARM), he gradually cuts the lead, finally going ahead with a spin-behind takedown with :12 left. An unsuccessful challenge makes it a 7-5 win.

12:47: Tokyo bronze medalist Yasemin ADAR  (TUR) trails 2-2 on criteria when she scores three takedowns in the final minute for a 6-2 win over Justina DI STASIO (CAN), a world champion in 2018 who was making a long-awaited Olympic debut.  

12:47: World champion Akhmed TAZHUDINOV (BRN) with a huge comeback in the second period to move into the quarterfinals. Tazhudinov was down 2-0 against Amirali AZARPIRA (IRI) at the break and then 3-0 with 90 seconds left. But Azarpira could not hold for the final 40 seconds and gave up two takedowns to go down 4-3.

12:35: World 72kg silver medalist Davaanasan ENKH AMAR (MGL) bulls Hannah RUEBEN (NGR) backward for a takedown with 10 seconds left that clinches a 5-2 victory over at women's 76kg.

12:34: Two-time Asian champion Rahman AMOUZAD (IRI) gets two takedowns in the first period then scores with stepouts in the second in a comfortable 8-0 win over world 70kg champion Zain RETHERFORD (USA) in the final first-round match at freestyle 65kg.

12:24: World bronze medalist Tatiana RENTERIA (COL), who also dabbles in beach wrestling, dug herself out of a 4-point hole against Zaineb SGHAIER (TUN) to advance to the women's 76kg quarterfinals with an 8-4 win.

12:23: Japan-born Gaku AKAZAWA (SAM), who received Samoan citizenship in time to become just the second wrestler in the Pacific island nation's history to qualify for the Olympics, gets a rough intro to the Olympic level when he is dealt a 10-0 loss by Islam DUDAEV (ALB) at freestyle 65kg.

12:18: Tempestuous Tokyo silver medalist Haji ALIYEV (AZE) keeps Austin GOMEZ (MEX) at bay and advances at freestyle 65kg with a safe 7-0 victory. Aliyev leads 2-0 in the second period when he chalks up two takedowns and a stepout at the buzzer.

12:14: Arturo SILOT TORRES (CUB) works his way to a slow but controlled 5-0 win over Erik THIELE (GER). He will face Snyder in the next bout.

12:14: There is a delay on Mat B as Catalina AXENTE (ROU) continues to receive treatment on her neck. She is taken off on a stretcher to respectful applause from the crowd.

12:07: Awusayiman HABILA (CHN) would be proud of his four-point counter against Kyle SNYDER (USA) but the returning silver medalist from America breaks Habila and goes on to win 9-5 in the opening 97kg bout for Snyder.

12:06: Reigning world champion and two-time world bronze medalist Ismail MUSUKAEV (HUN) gets a slow start, taking a 1-0 lead into the second period at freestyle 65kg against Ernazar AKMATALIEV (KGZ). But a second-period takedown opens the door for a series of gut wrenches that give him an 11-0 win.

12:05: Kennedy BLADES (USA), who defeated six-time world champion and Tokyo silver medalist Adeline GRAY (USA) at the U.S. trials, gets her Olympic debut off to a roaring start, but a painful one for Catalina AXENTE (ROU). After an opening takedown, Blades connects with a 4-point takedown to take a 6-0 lead into second period. It is then she hits a back suplex for which any Greco wrestler would be proud for 5.

11:46: World U23 champion REETIKA (IND) uses her counter lifts to great advantage and advances at women's 68kg with a 12-2 win over Bernadett NAGY (HUN).

11:45: Sebastian RIVERA (PUR) gives up an opening takedown to Georgii OKOROKOVV (AUS), then takes control of their freestyle 65kg clash. Rivera scores a takedown and two gut wrenches, then another takedown and two tilts for a 12-2 win.

11:43: European champion Givi MATCHARASHVILI (GEO) has little trouble seeing off Nicolaas DE LANGE (RSA) at 97kg. Top counter game from Matcharashvili who has a really good chance to be in the final here.
      
11:41: Kotaro KIYOOKA (JPN), who dethroned Tokyo Olympic gold medalist Takuto OTOGURO (JPN) as national freestyle 65kg champion and earned his ticket to Paris at the Asian Qualifier, showed no fear in his first major senior tournament, rolling to a 10-0 victory over 2021 European bronze medalist Maxim SACULTAN (MDA). Kiyooka follows his third takedown with two rolls to end the match with three seconds to spare in the second period.

11:36: Asian champion Aiperi MEDET KYZY (KGZ), a fifth-place finisher at the Tokyo Olympics, executes a classic counter-lift for 2, then twists around to put Juan WANG (CHN) onto her back for 2 more. Wang gets an activity point in the second period, but falls well short in a 4-1 scoreline in their women's 76kg clash.

11:35: Two-time Asian silver medalist Tulga TUMUR OCHIR (MGL) gets an activity point and takedown in the first period, and he goes on to a 5-0 victory at freestyle 65kg over 35-year-old Alejandro VALDES (CUB), a two-time Olympian who won consecutive world bronze medals in 2017-18.

11:30: World silver medalist Magomedkhan MAGOMEDOV (AZE) with a nice warm-up win over Luis PEREZ SOSA (DOM) at 97kg. Perez Sosa is the first ever freestyle wrestler from Dominica to be at the Olympics.

11:26: Ana GODINEZ  (CAN) scores a takedown while on the activity clock in the first period, and that's enough to defeat Kriszta INCZE (ROU) 2-0 in the second repechage at women's 62kg.  She will face Grace BULLEN (NOR) for the bronze.

11:24: World bronze medalist Vazgen TEVANYAN (ARM) gets a pair of takedowns in the second period to finish up an 11-0 victory over  Goderdzi DZEBISASHVILI (GEO) in 4:45 of the opening match at freestyle 65kg.

11:20: Aiaal LAZAREV (KGZ) is into the bronze medal bout after missing out on it twice before at the Olympics. He pins Amarveer DHESI (CAN) at 125kg. In the second 125kg repechage, Robert BARAN (POL) gives himself a chance to win a bronze after he beats Oleksandr KHOTSIANIVSKYI (UKR)

11:16: A women's 62kg repechage match starts the action on Mat B, Orkhon PUREVDORJ (MGL) gets a takedown with 1:02 left to defeat Bilyana DUDOVA (BUL) 3-2 in a clash of former world champions.  Purevdorj will face Tokyo silver medalist and reigning world champion Aisuluu TYNYBEKOVA (KGZ) for a bronze medal.

11:15: The last full morning session on Mat A starts with a 74kg repechage match between Tokyo silver medalist Mahamedkhabib KADZIMAHAMEDAU (AIN) and four-time reigning European champion Taimuraz SALKAZANOV (SVK). An earlier defensive exposure and a key takedown with a minute to go give Kadzmihamedau a 6-6 victory on big-point criteria. Because 74kg had 18 entries and there was a preliminary round, Kadzmihamedau will have another repechage match later in the session against Chermen VALIEV (ALB) for a place in the bronze-medal match.

11:00: Welcome to Paris 2024! We have a few big matches coming on the last full day of wrestling at the Champs de Mars Arena.