#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAmman

Shkarin upgrades silver to gold; Iran wins 2 at U17 Worlds

Tuesday, August 20, 2024 - 20:32 By Vinay Siwach

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AMMAN, Jordan (August 20) -- Mikhail SHKARIN (AIN) has lost only one bout in his international career. The loss in the U17 World Championships final at 80kg last year was so devasting for Shkarin that he made his goal to win the gold medal this year. He doubled his training time, watched videos of his bouts repeatedly and came to Amman with a mindset of a winner.

It was a similar path to the final this year as he won two close bouts, a 9-0 win in the semifinals and faced an Asian opponent in the final. The only change was that Shkarin wrestled a calculated final and became the U17 world champion.

Mikhail SHKARIN (AIN)Mikhail SHKARIN (AIN) celebrates after winning the 80kg final in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

Shkarin defeated Yerkebulan ANAPIYA (KAZ) 3-0 in the final to upgrade his silver from last year. He was one of the five world champions crowned in Amman on Tuesday.

"I haven’t changed anything," Shkarin said. "I just kept working hard. This gold medal is so valuable to me because last year I lost the final, which was also against an Asian athlete. The semifinal score was 9-0, just like it was this time. These coincidences distracted me a bit."

Unlike the 2023 final in which he played catch up after falling behind 7-0, Shkarin was in no mood to give points to Anapiya on Tuesday. He maintained a lead throughout the final and defended it well.

The U17 European champion explained that the bouts in Amman were tougher than what he experienced at the European Championships in Novi Sad in July.

"The matches here were tougher than at the European Championships, especially the final match," he said. "Back there, I only wrestled for a little over one minute, while here it took me two periods. I could only score three points at the beginning of the match, and then I had to hold onto that lead."

Shkarin, who hails from Lipsetsk, did not have any high-scoring match apart from the semifinal against Emad Reza MOHSEN NEJAD (IRI). He defeated Dinko NEYKOV (BUL) 5-0 in the first bout and Luka KOCHALIDZE (GEO) 3-1 in the quarterfinals.

"Honestly speaking, I have mixed feelings," Shkarin said. "There is euphoria, but at the same time, there is emptiness. I’ve been working so hard to win this gold. I need 2-3 days to fully realize everything. I am extremely happy -- it's the first time in my career that I’ve felt this way."

In other finals, Jayden RANEY (USA) won at 55kg and Ivan YANKOVSKYI (UKR) got the gold at 110kg. But it was Iran who dominated again as it crowned two champions -- Armin SHAMSIPOUR (IRI) at 48kg and Amir SAEIDI (IRI) at 65kg.

Shamsipour continued his dominant run from Monday and posted another technical superiority win to beat Khusniddin ABDUKARIMOV (UZB), 10-1, in the 48kg final. He outscored his opponents 37-1 in four bouts.

Saeidi won the 65kg gold over Vladyslav POKOTYLO (UKR) after beating him 6-2 in the final. Saeidi launched Pokotylo for a massive four-point throw and never looked in trouble in his win.

Ukraine's gold medalist came at 110kg as Ivan YANKOVSKYI (UKR) handed Zoltan CZAKO (HUN) a 13-4 defeat to win the gold medal. The gold is another addition to his medal collection, which also has the U17 European gold.

"I prepared mentally for each match," Yankovskyi said. "My coaches and I analyzed every opponent. I prepared very professionally for this World Championships. Everything worked out for me. I always train in the gym with people who are older and bigger than me. That's why such training leads to these results."

Ivan YANKOVSKYI (UKR)Ivan YANKOVSKYI (UKR) won the 110kg gold medal after beating Zoltan CZAKO (HUN) in the final. (Photo: United World Wrestling / Kostandin Andonov)

Yankovskyi did not give up a single point at the European Championships and finished three bouts via technical superiority.

"This is my life. This is a part of me," he said. "I have been dedicated to this sport for so many years. My father passed away four years ago. During this time, I have gained a lot of physical and moral strength. Now, I want to thank my mother for everything, she works hard and earns money to support me. I want to thank my father for raising me as a person and for getting me involved in wrestling."

With the U17 double done, Yankovskyi now has his eyes set on doing the double at the U20, U23 and senior level. He also wants to win the Olympic gold.

"This is my last year as a cadet. There’s more to come. I want to win the European and World Championships as a junior, and then in the U23 and senior age groups. My goal is to make it to the Olympics. This is the dream of my coaches. I'm very grateful. I want to thank the coaches who raised me from childhood. They replaced my father. How could it have been otherwise? My coaches, Viktor Viktorovich and Oleksandr Mikhailovich, are the two people who gave me a ticket to a better life."

Raney, who came back from 6-0 down in the semifinals to win via fall, saw himself leading 6-0 against Alpamys BOLATULY (KAZ) before the Kazakhstan wrestler mounted a comeback. That was short-lived as Raney posted a 7-5 win.

"It was a little bit under control," Raney said." After the first, I had him on his back and he got really tired. I don't know why."

Wrestling in his first international event, Raney never let the inexperience hurt him. In his five bouts, he won two via fall, one via superiority and one 4-3.

Jayden RANEY (USA)Jayden RANEY (USA) tries to score using an arm-bar in the 55kg final. (Photo: United World Wrestling / Kostadin Andonov)

"It's super hard," he said. "These other countries, they do Freestyle and Greco-Roman. So they are extremely good at it. In America, we do Folkstyle too. To do all of them at the same time is different and hard."

Raney's brother, Jordyn won the U17 gold medal last year and will wrestle for bronze this year.

"I wish him luck," he said. "Last year, I was here watching him and he won gold. For him to medal again, even if bronze, super excited to watch him."

sd

RESULTS

48kg
GOLD: Armin SHAMSIPOUR (IRI) df. Khusniddin ABDUKARIMOV (UZB), 10-1

BRONZE: Amrah AMRAHOV (AZE) df. Yedige TOLEUTAYEV (KAZ), 3-1
BRONZE: Nikolai KRISTOV (AIN) df. Laszlo SZUROMI (HUN), 10-0

55kg
GOLD: Jayden RANEY (USA) df. Alpamys BOLATULY (KAZ), 7-5

BRONZE: Yurik MKHITARYAN (ARM) df. Amirali HEYDARI (IRI), via fall (4-5)
BRONZE: Sardor KHOLMURZAEV (UZB) df. Petro ZHYTOVOZ (HUN), 1-1

65kg
GOLD: Amir SAEIDI (IRI) df. Vladyslav POKOTYLO (UKR), 6-2

BONZE: Dzhabrail UMKHADZHIEV (AIN) df. Emil ABDULLAYEV (AZE), 9-4
BRONZE: Narek GRIGORIAN (ARM) df. Fayozbek ESHMIRZAEV (UZB), 1-1

80kg
GOLD: Mikhail SHKARIN (AIN) df. Yerkebulan ANAPIYA (KAZ), 3-0

BRONZE: Emad Reza MOHSENNEJAD (IRI) df. Dinko NEYKOV (BUL), 6-0
BRONZE: Vladyslav SOLODCHUK (UKR) df. Orkhan HAJIYEV (AZE), 9-6

110kg
GOLD: Ivan YANKOVSKYI (UKR) df. Zoltan CZAKO (HUN), 13-4

BRONZE: Aliasghar DADBAKHSH (IRI) df. Haorui WANG (CHN), 3-1
BRONZE: RONAK (IND) df. Emrullah CAPKAN (TUR), 6-1

Semifinals

45kg
GOLD: Marat ATSHEMYAN (ARM) vs. Aslanbek KOSTOEV (AIN) 

SF 1: Aslanbek KOSTOEV (AIN) df. Damir ABILDA (KAZ), 5-1
SF 2: Marat ATSHEMYAN (ARM) df. Umidjon KAROMOV (UZB), 8-0

51kg
GOLD: Kutman KALBAEV (KGZ) vs. Turan DASHDAMIROV (AZE)

SF 1: Turan DASHDAMIROV (AZE) df. Yerassyl MUSSAN (KAZ), 4-1
SF 2: Kutman KALBAEV (KGZ) df. Abolfazl KARAMIEGAEI (IRI), 8-7

60kg
GOLD: Vakhtang LOLUA (GEO) vs. Aykhan JAVADOV (AZE)

SF 1: Aykhan JAVADOV (AZE) df. Jordyn RANEY (USA), 2-1
SF 2: Vakhtang LOLUA (GEO) df. Ilias LAAOUINA (NED), 8-0

71kg
GOLD: Vladislav BYRLIA (AIN) vs. Kiryl VALEUSKI (AIN)

SF 1: Kiryl VALEUSKI (AIN) df. Behruzbek VALIEV (UZB), 7-4
SF 2: Vladislav BYRLIA (AIN) df. Giorgi ALADASHVILI (GEO), 3-1

92kg
GOLD: Danial IZADI (IRI) vs. Ole STERNING (GER)

SF 1: Ole STERNING (GER) df. Serkan BAKIR (TUR), 3-1
SF 2: Danial IZADI (IRI) df. Lyova SHUKHYAN (ARM), 5-0