#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestlePontevedra

U20 Worlds: Iran wins golds, U.S. team title

Sunday, September 8, 2024 - 23:21 By Vinay Siwach

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PONTEVEDRA, Spain (September 8) -- Iran won two gold, a silver, and a bronze medal on the final day of the U20 World Championships, but it failed to stop the United States from winning the team title. The U.S. collected the top rank in the team race with 175 points, 15 better than Iran, which finished second. Japan finished third with 90 points.

This was the first time since 2017 that the U.S. won the team title and stopped Iran from completing a hat trick of top-place finishes. All 10 U.S. wrestlers competed for a medal and nine won a medal.

The U.S. fielded a very young team, with five wrestlers who were only 18 years old and eight wrestlers who could wrestle at the U20 level again next year.

"Everyone put themselves in the position to get on the podium and win the best medal they could," J'den COX, coach of Team USA, said. "Everyone is going to get better but overall it was great. They are the best in the world. I get it that individually in some cases we didn't get where we wanted to go but as a whole, we wrestled an amazing tournament."

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) scores a takedown against Benjamin KUETER (USA). (Photo: United World Wrestling / Kostadin Andonov)

However, the final day of the U20 Worlds in Pontevedra, Spain did not go as planned for the U.S. It had five wrestlers on the mat and only one won his match. Marcus BLAZE (USA) won a bronze medal over Tolga OZBEK (TUR).

Ladarion LOCKETT (USA), Joshua BARR (USA) and Benjamin KUETER (USA) all dropped their finals while Connor MIRASOLA (USA) lost his bronze medal match.

Kueter, a U20 world champion at 97kg in 2022, was wrestling at 125kg and reached the final. However, he ran into a mountain named Amirreza MASOUMI (IRI) who already has a U23 world gold, two U20 world golds, and a U17 world gold.

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) gestures towards the crowd after winning the 125kg final in Pontevedra. (Photo: United World Championships / Jake Kirkman)

Masoumi added a third U20 world gold medal to his name after he won the 125kg final 4-2 over Kueter and is now a five-time age-group world champion. A naturally aggressive wrestler, Masoumi dropped that approach and was happy to win his matches by sitting on the lead.

He did the same against Kueter in the final as he scored a takedown, a point for Kueter's passivity and a stepout. As he defended his 4-0 lead, Kueter managed to trip him in the final 30 seconds to score a takedown for two points.

"My opponent in the final is a well-known wrestler as he won the World Championships Sofia, Bulgaria, two years ago," Masoumi said. "He had taken a year off from wrestling but had improved a lot since then. He’s a skilled and accomplished wrestler. Thank God I was able to use my knowledge of him to wrestle smartly and win 4-2"

Kueter did trouble Masoumi in the final but Masoumi, despite wrestling with a heavily tapped left hand, never dropped his guard. Masoumi said he had broken his wrist before coming to Spain so he was careful with his attacks.

While he won his four bouts outscoring his opponents 32-3, Masoumi had only one technical superiority win. In 2022, when he won both the U20 and U23 world titles, Masoumi won all but one of his matches via superiority.

"I had an injury in my hand and it was broken, so I tried to be careful with it," he said. "Otherwise, I’m always aggressive and a fighter."

He will be in Tirana, Albania in a month's time to wrestle at the U23 World Championships. He won the gold medal in 2022 but skipped the 2023 edition. But Masoumi said his main focus is to make the senior team. 

"In the match against Amirhossein ZARE (IRI) in Croatia, I lost," he said of his 5-0 loss to Olympic silver medalist Zare at the Ranking Series in Zagreb in January. "Some might say that Amir Reza Masoumi has settled, but no, I’m not satisfied at all. I’m preparing myself for the World Championships in Zagreb, aiming for the national team selection."

Ali REZAEI (IRI)Ali REZAEI (IRI) scores the match-winning takedown against Ladarion LOCKETT (USA) in the 74kg final. (Photo: United World Wrestling / Jake Kirkman)

Ali REZAEI (IRI) was the second gold medal for the day for Iran after he defeated 2023 U17 world champion Lockett 3-3 on criteria in a thrilling 74kg final. Rezaei is the first U20 world champion from Iran at 74kg in 15 years.

Lockett was leading the final 3-1 after scoring a takedown in the second period and Rezaei, who won a silver medal last year, needed at least a takedown to win.

It came in the fifth minute of the bout when Lockett missed a sweep single and Rezaei showed exceptional speed to get him a bodylock and finish with a takedown. Leading 3-3 on criteria, Rezaei did not allow Lockett to get into any attacking positions and won the gold medal. 

Ali REZAEI (IRI)Ali REZAEI (IRI) defends an attack from Ladarion LOCKETT (USA) in the 74kg final. (Photo: United World Wrestling / Jake Kirkman)

"I went through a tough final but with the great analysis from the coaches, I managed to defeat the strong American opponent," Rezaei said. "I hope to continue on this path and become a world and Olympic champion."

In Amman, Rezaei dropped the 70kg final against Meyer SHAPIRO (USA) 11-6 but planned to win the gold in Pontevedra.

"Last year, I won silver," he said. "I’ve been waiting for this moment for about a year and a half, and thankfully, in the final, my opponent was an American, and I managed to beat him. This journey continues."

Ibragim KADIEV (AIN)Ibragim KADIEV (AIN) won the 86kg gold medal in Pontevedra. (Photo: United World Wrestling / Kostadin Andonov)

The third American to suffer a loss in the final was Burr as Ibragim KADIEV (AIN) beat him 8-2 in the 86kg final. Kadiev won his second U20 world gold medal after winning the 79kg gold in Amman last year.

In the final against Burr, Kadiev jumped to a 3-0 lead 15 seconds into the match. Burr did get on a few leg attacks but he was able to score only a stepout in the first period, cutting the lead to 3-1 at the break.

Kadiev, who took multiple medical timeouts for his injured knee, scored a counter against Burr and got two more points. The U.S. challenged the decision to award two points to Kadiev as Burr was never in danger but the replays showed Burr's back on the mat. The lost challenge made the score 6-1. Burr scored a stepout with 12 seconds left and then tried a front headlock throw but Kadiev stopped it to get two points and an 8-2 win.

"The American opponent was the toughest one for me," Kadiev said. "I also injured my knee. I didn’t attack much, because I couldn’t risk it. If only I hadn’t injured the knee, the match would have gone in a different way. My wrestling style is to attack from the very first second, and then in the second period the opponent gets tired and it’s easier to finish him."

Kadiev will get a chance to showcase his skills again at the U23 Worlds next month in Tirana. He also said that winning the gold medal last year made his more happy than this year.

"When I first won the U20 Worlds, I was much happier than now," he said. "This time there is no such feeling of excitement as it was last time. I wrestle more confidently, and we’ve worked on our mistakes with the coaches. I don’t know how fast I can recover from this knee injury. Hopefully, I can still make it to the U23 Worlds."

At 92kg, Mustafagadzhi MALACHDIBIROV (AIN) got some motivation from Kadiev as he finished his final against Sali SALIEV (BUL), 11-0, well before time.

Malachdibirov got Saliev in a gut-wrench and managed to turn him to win the gold medal at 92kg.

Masanosuke ONO (JPN)Masanosuke ONO (JPN) asks for the 'champion belt' after his 61kg final. (Photo: United World Wrestling / Jake Kirkman) 

Ono warning before Tirana

At the non-Olympic World Championships in Tirana from October 28 to 31, one wrestler to watch will be Masanosuke ONO (JPN) who destroyed everyone in Pontevedra to win the 61kg gold medal.

After winning his four bouts on Saturday, Ono returned to wrestle Ebrahim KHARI (IRI) for the final. It was expected to be an action-packed final but Ono finished it in one action.

As soon as the referee blew the whistle, Ono got an attack on Khari and scored a takedown. 26 seconds later, Ono had finished the final using the gut-wrench to win the gold medal in 26 seconds.

"I was surprised that it ended sooner than I expected, but it was a very enjoyable 25 seconds," Ono said. "I'm satisfied."

Ono will now look to win the gold medal at 61kg in Tirana. However, he is aware that his opponents in Tirana will be more powerful.

"I'm still not satisfied unless I win there (Tirana)," he said.

Ono began wrestling only after his teacher in the music class during kindergarten encouraged him to wrestle. Ono, now at the Yamanashi Gakuin University, trains under former world champion Yuka TAKAHASHI (JPN) and is from the Matsue City, Shimane Prefecture, which is in the countryside.

RESULTS

61kg
GOLD: Masanosuke ONO (JPN) df. Ebrahim KHARI (IRI), 10-0

BRONZE: BHUVANESH (IND) df. Abdinur NURLANBEK (KAZ), 6-5
BRONZE: Marcus BLAZE (USA) df. Tolga OZBEK (TUR), 5-0

74kg
GOLD: Ali REZAEI (IRI) df. Ladarion LOCKETT (USA), 3-3

BRONZE: Aghanazar NOVRUZOV (AZE) df. Tamir ESHINIMAEV (AIN), 4-1
BRONZE: Shingo ANDO (JPN) df. Muhamed BEKTEMIROV (AUT), 9-3

86kg
GOLD: Ibragim KADIEV (AIN) df. Joshua BARR (USA), 8-2

BRONZE: Ahmet YAGAN (TUR) df. Ryogo ASANO (JPN), 3-2
BRONZE: Abolfazl RAHMANI (IRI) df. Gabriele NICCOLINI (ITA), 9-2

92kg
GOLD: Mustafagadzhi MALACHDIBIROV (AIN) vs. Sali SALIEV (BUL), 11-0

BRONZE: Kamil KURUGLIYEV (KAZ) df. Amirreza DALIRI (IRI), 8-5
BRONZE: Anar JAFARLI (AZE) df. Connor MIRASOLA (USA), 6-2

125kg
GOLD: Amirreza MASOUMI (IRI) df. Benjamin KUETER (USA), 4-2

BRONZE: Nambardagva BATBAYAR (MGL) df. Alikhan KUSSAINOV (KAZ), 4-1
BRONZE: Hakan BUYUKCINGIL (TUR) df. Jaspooran SINGH (IND), 3-2