#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Tickets on sale for 2023 Wrestling World Championships

By Eric Olanowski

BELGRADE, Serbia (August 4) -- Tickets are now available for the high-anticipated 2023 Wrestling World Championships which will be held at the Stark Arena in Belgrade, Serbia from September 16-24.

The 2023 Freestyle, Greco-Roman and Women’s Wrestling World Championships are the first of six qualifying events for the 2024 Paris Olympic Games. A total of 90 Olympic quotas -- 30 each in Freestyle, Greco-Roman and Women’s Wrestling -- are up for grabs in the Serbian capital.

Wrestlers who earn gold, silver or bronze medals earn a bid to the 2024 Olympics for their nation. Additionally, the two wrestlers who lose the bronze-medal bouts will be involved in a wrestle-off to determine the fifth quota for the Paris Olympics.

Other Olympic Qualification Events:
March 01-03: Pan-American Olympic Qualifier in Acapulco, Mexico 
March 22-24: African and Oceania Olympic Qualifier in Cairo, Egypt
April 04-07: European Olympic Qualifier in Baku, Azerbaijan
April 19-21: Asian Olympic Qualifier in Bishkek, Kyrgyzstan
May 09-12: World Olympic Qualifier in Istanbul, Turkiye

CLICK HERE FOR THE 2023 WRESTLING WORLD CHAMPIONSHIPS TICKETS

2023 Wrestling World Championships Event Details:
Dates: September 16th-24th, 2023
Venue: Stark Arena, Bulevar Arsenija Carnojevica 58, New Belgrade

Ticket Prices (Cash Only):
All-session tickets = 450 € / $490.60
Individual daily tickets = 50 € / $55.00

Payment Method:
Please note only cash payments will be accepted for tickets upon arrival at the Stark Arena Accreditation Center.

Ticket Collection:
Fans can collect their tickets at the Accreditation Center at Stark Arena. The ticket collection desk will be open daily from September 14th-24th from 10:00-20:00.

Ticket Pickup Requirements:
When picking up your ticket(s), an ID card is required for verification purposes. Please present your email confirmation at the Accreditation Center to ensure a smooth process.

Note: The event details and ticket information are subject to change. Please stay updated through our official channels for any announcements or adjustments to the schedule.