#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

Turner back on top with second U17 title; India wins 2 golds

By Vinay Siwach

ATHENS, Greece (July 31) -- There have been dominant runs in Women's Wrestling at the World U17 Championships history and now Morgan TURNER (USA) has joined that list as well.

After winning the world title in 2023, Turner had to be satisfied with a bronze medal in 2024. However, that bronze made Turner more determined to end her U17 age-group career on high.

Wrestling at the U17 Worlds for the third time, Turner won her second world title at this age-group. She won the 49kg gold medal in Athens, Greece on Thursday, giving United States the first gold of the tournament.

"I definitely wanted to come back harder coming from bronze last year," Turner said. So my goal was to win it. I just preparing eventually, physically and emotionally. The bronze shadowed over the gold. So I had to come back and I had to get gold. I love it."

Turner, facing Yu KATAOKA (JPN) in the 49kg final, showed how to counter those Japanese low-single attacks. Every time Kataoka tried to go for them, Tuner would sit low and block with counterattacks.

Kataoka even tried getting behind but Turner held such good positions that she was able to counter and score, eventually winning 6-1. In four bouts, the final was the only one in which did not finish with technical superiority.

Now with two golds, Turner said that Thursday's gold proved that she has evolved as a wrestler and could perform moves other than the double-legs that she has been famous for.

"Two years ago was a lot a lot more nerves. I was on cloud nine. I was 14. I was super nervous," she said. "I feel like I need to grow as a wrestler. I left the double. I don't need to do a double all the time. I can shoot sweeps. I can do little singles. I can do cradles, I can do throws, I can do different things."

With her U17 career finished, Turner will now be focused on U20 and perhaps the senior level as well.

RACHANA (IND)RACHANA (IND) won the gold medal at 43kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Mixed day for India

India, the defending team champions, had a mixed day in the field. It had four wrestlers in the finals but only two came back with gold medals.

Former world U17 silver medalist RACHNA (IND) held her own lead against Xin HUANG (CHN) and secured the gold medal at 43kg. She scored a takedown in the first period to lead 2-0 and Huang was called passive in the second to give one more point to Rachna.

Huang did get a couple of attacks going but was not able to finish. Rachana's gold was the first for India of the night.

Ashvini VISHNOI (IND)Two-time Asian U17 champion Ashvini VISHNOI (IND) is now a world U17 champion at 65kg. (Photo: United World Wrestling / Kostadin Andonov)

Two-time Asian U17 champion Ashvini VISHNOI (IND) added the second as she defeated Mukhayyo RAKHIMJONOVA (UZB) at 65kg with a similar score and scoring actions. With the win, Vishnoi also denied Rakhimjonova a chance of history as she could have become the first-ever world champion for Uzbekistan in Women's Wrestling at any level.

Wenjin QIU (CHN)Wenjin QIU (CHN) defeated KAJAL (IND) in the 73kg final. (Photo: United World Wrestling / Kostadin Andonov)

Returning world U17 champion from 69kg KAJAL (IND), now at 73kg, suffered a loss to Wenjin QIU (CHN) in the final. This was Kajal's second loss in two months to Qiu who had defeated the Indian 10-0 in the Asian U17 Championships final in Vietnam.

Kajal began on an attacking note and raced to a 4-0 lead with two takedowns. However, in the second period, Qiu was able to counter better. Qiu scored a four-pointer and then exposure as she was looking to pin Kajal. After the sequence, Qiu led 6-5. 

Still, Kajal got Qiu locked from behind and was about to throw her for four points but the Chinese managed to block that and land Kajal in danger for two points, extending her lead to 8-5, which became the winning score for her.

The second loss for India came in the 57kg final after a bizarre sequence of events. MONI (IND), who won the Asian U17 gold over Madkhiya USMANOVA (KAZ), faced her again in the finals in Athens.

Moni scored the first takedown of the bout but Usmanova hit a headlock for four to lead 4-2. The scramble continued and Moni got a point for reversal. However, Usmanov got another exposure for two more points and led 6-3 as the referee asked the wrestlers to return to center.

Moni does a double arm lock throw for two points to cut the lead to 6-5 with just over a minute left in the bout. Moni, who perhaps thought that she was leading the bout, did not engage with Usmanova for the next 50 seconds. Even Usmanova, who was leading, did not bother to get into a tangle.

Ultimately, Moni went for the attack with only 10 seconds left but Usmanova was not letting her score with gold on line. With her 6-5 win, Usmanova became the first Women's Wrestling world champion for Kazakhstan in 13 years and avenged her loss to Moni from the Asian U17 Championships final.

RESULTS

43kg
GOLD: RACHANA (IND) df. Xin HUANG (CHN), 3-0

BRONZE: Madison HEALEY (USA) df. Mareim ABDELAAL (EGY), via fall
BRONZE: Inzhu BAKKOZHA (KAZ) df. Raniia RAKHMANOVA (UWW), via fall

49kg
GOLD: Morgan TURNER (USA) df. Yu KATAOKA (JPN), 6-1

BRONZE: Polina BOCHKAREVA (UWW) df. Azema KALIDINOVA (KGZ), 6-6
BRONZE: Komal VERMA (IND) df. Anhelina BURKINA (UWW), 8-3

57kg
GOLD: Madkhiya USMANOVA (KAZ) df. MONI (IND), 6-5

BRONZE: Sayuki TANADA (JPN) df. Sophie RITTER (ITA), 4-4
BRONZE: Alina BAROEVA (UWW) df. Marta MANKOWSKA (POL), 6-1

65kg
GOLD: Ashvini VISHNOI (IND) df. Mukhayyo RAKHIMJONOVA (UZB), 3-0

BRONZE: Feenja HERMANN (GER) df. Alexandra MOISEI (MDA), 4-2
BRONZE: Lilia ERMOKHINA (UWW) df. Anujin ERKHEMBAATAR (MGL), 9-2

73kg
GOLD: Wenjin QIU (CHN) df. KAJAL (IND), 8-5

BRONZE: Ella Jo POALILLO (USA) df. Anna GODELASHVILI (GEO), via fall
BRONZE: Eylem ENGIN (TUR) df. Deborah GARCIA (MEX), 9-1