#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open Flashback: Iran, U.S. opened season with success

Monday, January 19, 2026 - 10:21 By Vinay Siwach

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ZAGREB, Croatia (January 18) -- United World Wrestling's 2026 season will kick off with the Ranking Series in Zagreb February 4. The recent memories of Zagreb may be the September World Championships but the 2025 season also kicked off with the Ranking Series in the Croatian capital.

Iran and the United States had strong performances in the first of the four stops of the Ranking Series, a theme which continued throughout the 2025 season as the U.S. dominated Freestyle while Iran dominated Greco-Roman.

Women's Wrestling participants were less in numbers but still saw U.S. and UWW wrestlers share gold medals.

Here's a trip down memory lane of the 2025 Zagreb Open Ranking Series before the 2026 season kicks off:

WATCH ZAGREB OPEN 2025 TOP BOUTS HERE

Freestyle

A young Iranian team snapped four gold medals in Zagreb with Ahmad JAVAN (IRI) winning gold at 61kg, Abbas EBRAHIM (IRI) winning at 65kg, Amirhossein FIROUZPOUR (IRI) became champion at 92kg and Amirreza MASOUMI (IRI) winning the 125kg gold.

For the U.S., Spencer LEE (USA) kicked off the season with 57kg with gold, Zahid VALENCIA (USA) won at 86kg and Kyle SNYDER (USA) at 97kg. Both Valencia and Snyder went on to win gold at the World Championships later in the season.

Azerbaijan, Slovakia and France won one gold each, with Kanan HEYBATOV (AZE) winning at 70kg for Azerbaijan, Tajmuraz SALKAZANOV (SVK) winning gold at 74kg, and Zelimkhan KHADJIEV (FRA) winning at 79kg for France.

Iran dominance began when Ahmad JAVAN (IRI) won gold at 61kg, beating the likes of Nuraddin NUVROZOV (AZE), Nashon GARRETT (USA), Giorgi GONIASHVILI (GEO) and Ebrahim KHARI (IRI). Javan would later win a silver medal at the World Championships. At 65kg, Ebrahim held his own in a thrilling final against Joseph MCKENNA (USA) to grab the second gold for Iran.

Young superstars Firouzpour and Masoumi put up a show to win gold medals at 92kg and 125kg respectively.

Lee was making a returning to competition six months after winning the silver medal at the Paris Olympics. He won the Zagreb Open gold with rather ease. For the U.S., Valencia saw himself win gold at 86kg outscoring his opponents 35-4 in four bouts. In the final, Valencia defeated world bronze medalist Arsenii DZHIOEV (AZE), 8-0.

Snyder opened his season with a 33-1 scoring run in three bouts at 97kg in Zagreb. In the final, he easily defeated Abolfazl BABALOO (IRI).

Heybatov gave early warnings to the 70kg field by winning gold in Zagreb, a run which included wins over Austin GOMEZ (MEX), two back-to-back wins over Iranian wrestlers including a 12-1 one again Sina KHALILI (IRI) in the final. The two would wrestle again towards the end of the year at the U23 World Championships. Heybatov won that final with a 9-4 score.

Two veterans, Salkazanov and Khadjiev, were at their best in the opening Ranking Series tournament. Salkazanov blanked everyone, including winning 4-0 against David CARR (USA) in the final, to win 74kg gold.

Khadjiev had a tougher bat but managed to win the 79kg gold with a 5-3 win over Mahdi YOUSEFI (IRI) in the final. The French wrestler would later win silver at the European Championships.