#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

UWW updates competition guidelines for Russia, Belarus wrestlers

Tuesday, January 27, 2026 - 09:06 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 27) -- United World Wrestling will allow wrestlers from Russia and Belarus to compete under their respective national flags up to the U23 age level.

The decision follows a recommendation from the International Olympic Committee that youth athletes with Russian or Belarusian passports should no longer face restrictions on participation in sports events, both individual and team.

The UWW Bureau met last week to discuss the same and decided to implement the IOC recommendation at the U15, U17, U20 and U23 levels.

Russian and Belarusian wrestlers will now compete under their national flags and country initials, “RUS” and “BLR,” respectively. National anthems of both countries will be played at medal ceremonies at UWW events if their wrestlers win gold medals or if a team wins the team championship.

All other standard UWW protocols will be followed at competitions in accordance with international wrestling rules.

Russia

Last year, UWW had updated its criteria for eligible wrestlers and staff from the two countries, allowing them to participate under UWW flag at all competitions.

Despite the updated recommendations, both the IOC and UWW stress that all athletes and their support staff must continue to uphold the Olympic Movement’s mission of promoting unity and peace.

The latest IOC guidance means the March 2023 recommendations regarding Russia and Belarus are no longer mandatory for youth events.

However, the IOC maintains that no government officials from Russia or Belarus should be accredited or invited to international sports events or meetings for either senior or youth competitions.

It also said that International Federations should refrain from organizing or supporting international sports events in Russia, while this recommendation no longer applies to Belarus.