#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleLA

UWW announces new Olympic qualification process for LA 2028

Monday, February 2, 2026 - 12:14 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 2) -- United World Wrestling has overhauled the qualification process for the Olympic Games.

Beginning with the 2028 Los Angeles Olympics, the 16 wrestlers who qualify per weight class will earn their spots through four routes: the World Championships, Continental Qualifiers, the World Olympic Qualifier, and the UWW Rankings.

The first phase of qualification will be the 2027 World Championships that will award 72 quotas for the Olympics. Each medalist [gold, silver, two bronzes] in the 18 Olympic weight classes will earn LA 2028 spots for their respective National Olympic Committees (NOC).

The second phase will be the UWW Rankings in which the first three wrestlers of the rankings, not qualified in the first phase, will obtain one quota place for their NOC for the LA28 Olympic Games. The UWW Rankings will include the seven main events organized before the LA28 Olympic Games:

- 2027 Senior Continental Championships*
- 2027 Ranking Series (3 events)
- 2027 Senior World Championships
- 2028 Ranking Series (1 event)
- 2028 Senior Continental Championships*

*UWW may include Continental Games for ranking but will only consider best two out of three continental results.

This means that 54 more wrestlers will earn Olympic quotas for their respective NOCs.

Phase three for qualifying will include the Continental Qualifiers -- Europe, Asia, Pan-America, and Africa & Oceania. These tournaments will award two quotas per weight class.

Top two wrestlers, the finalists, in each of the 18 Olympic weights will earn LA 2028 quotas for respective NOCs. A total of 144 wrestlers will be awarded at these continental events.

The fourth and final phase of qualification will be the World Olympic Qualifier which will offer 18 quotas. The gold medal winners in each of the 18 Olympic weight classes will earn the spot for their respective NOCs.

Only the countries that did not obtain a quota place during the previous three phases may participate in the World Olympic Qualifiers. The participating countries may only send two wrestlers across all styles at the World Qualifier.

For the LA 2028 qualifying cycle, UWW will award quotas at the following events:

4 quotas - 2027 World Championships
3 quotas - Ranking Series UWW Rankings
8 quotas - Continental Qualifiers (2 Europe, 2 Asia, 2 Pan-America, 2 Africa & Oceania)
1 quota - World Olympic Qualifier

Furthermore, the 2028 Continental Championships will be held before the Continental Qualifiers, ensuring that the three quotas via ranking are finalized before continental qualification events begin.

Ranking Series Participation Guidelines

Each country may enter a maximum of two wrestlers per weight class and a two-kilogram weight allowance will apply for Ranking Series events, but not for Continental or World Championships where standard weight rules apply.

The point allocation for these Ranking events will also be reviewed.

Seeding Changes

During the Olympic cycle, seeds will be assigned based on the following event tiers:

Four-seed events:
Continental Championships
Continental Qualifiers
World Qualifier

Eight-seed events:
Ranking Series
World Championships
Olympic Games

Seeding for the 2028 Olympic Games will be based on results from:

- Three 2027 Ranking Series events
- 2027 Continental Championships (or Continental Games, if applicable)
- 2027 World Championships
- One 2028 Ranking Series event
- 2028 Continental Championships

These same events will be used to seed wrestlers throughout the 2028 season, including the Ranking Series, Continental Championships and Qualifiers, the World Olympic Qualifier, and the Olympic Games.

For the 2027 Ranking Series events, 2027 Senior Continental Championships and the 2027 Senior World Championships, the results of 2026 Senior World Championships will also be considered to seed the athletes.

As is the rule, the ranking points obtained at the 2026 Senior World Championships will be removed after the 2027 Senior World Championships.

A key change is that at the Olympic Games, the seed belongs to the country, which keeps the seed even if it replaces the athlete who earned it. In all other events, the seed belongs to the wrestler, and a nation loses that seed if a different athlete competes.

For clarification regarding the new Olympic qualification process, all NFs and NOCs can contact sports@uww.org.