#WrestleBelgrade

Wrestling Returns with Individual World Cup in Belgrade, Dec. 12-18

Thursday, December 10, 2020 - 21:05 By United World Wrestling Press

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BELGRADE, Serbia (December 10) -- The 2020 Individual World Cup gets underway Saturday in Belgrade, Serbia, with 505 wrestlers representing 51 different countries. Thirty weight categories in three styles will be contested over seven days of competition. 

The Individual World Cup is serving as a substitute event for the 2020 World Championships. The event was canceled after not fulfilling the criteria set forth by the UWW Bureau. The criteria included having at least 8 of 10 of the top nations from the 2019 World Championships and 70% of total athletes participate in 2020.

The Individual World Cup represents international wrestling's return to competition and will lay the groundwork for safety protocols and countermeasures around all competitions. This will be vital to ensure a safe environment for future competitions in the lead up to the Tokyo Olympics. 

The event has a prize pool of 300,000 Swiss Francs, which will be divided evenly across the 30 weight categories.

Thirty-one returning world medalists, including five returning world champions, are entered in the field.

Olympic champion Davor STEFANEK (SRB) will compete at 67kg (Photo: Gabor MARTIN, United World Wrestling)

The Individual World Cup opens Saturday with Greco-Roman competition, which will be headlined by four Rio Olympic champions: Artur ALEKSANYAN (ARM) at 97kg, Davit CHAKVETADZE (RUS) at 87kg, Davor STEFANEK (SRB) at 67kg and Roman VLASOV (RUS) at 77kg.

The Greco-Roman 97kg weight category, which will be contested Sunday and Monday, is one of the most intriguing weight categories in the entire event. It includes Aleksanyan, returning world champion Musa EVLOEV (RUS) and multiple-time world medalist Mihail KAJAIA (SRB). 

Aleksanyan and Evloev have one of the sport's greatest rivalries. The two Greco-Roman stars have combined to win gold medals in every world championship or Olympic Games since 2014. Kajaia, who will be competing in his home country, won bronze medals at the last two world championships.

On Sunday, Stepan MARYANYAN (RUS), a 2018 world champion and multiple-time world medalist at 63 kg, will make his 60kg debut. Maryanyan defeated 60kg world champion Sergey EMELIN (RUS) at the Russian Cup.

Aisuulu TYNYBEKOVA (KGZ) became Kyrgyzstan's first world champion (Photo: Gabor MARTIN, United World Wrestling)

The women's wrestling competition will be held Monday through Wednesday. Returning world champion Aisuulu TYNYBEKOVA (KGZ) will compete at 62kg on Monday. Tynybekova earned a place in Kyrgyzstan's sporting history in 2019 as the first wrestler to win a senior world title when she claimed the women's 62kg gold medal with a 5-3 win over defending champion Taybe YUSEIN (BUL) at the World Championships. Tynybekova's road to the title next week could go through 2019 world silver medalist Liubov OVCHAROVA, who is also entered at 62kg. Ovcharova is ranked No.2 in the world at 59kg.

The 50kg weight category in women's wrestling includes a pair of returning world medalists, Emilia VUC (ROU) and Ekaterina POLESHCHUK (RUS). Vuc, ranked No.1 in the world, finished as a runner-up to Mariya STADNIK (AZE) at the 2019 World Championships in Nur-Sultan. In 2020, she earned a silver at the Matteo Pellicone in Rome and finished seventh at the European Championships. Poleshchuk won a bronze medal in Nur-Sultan.

Olympic champion Erica WIEBE (CAN) is a top contender at 76kg (Photo: Tony Rotundo, United World Wrestling)

Olympic champion Erica WIEBE (CAN) is entered at 76kg. She will compete in a field that includes 2017 world champion Yasemin ADAR (TUR), returning world bronze medalist Aline FOCKEN (GER), and multiple-time world medalist Ekaterina BUKINA (RUS), among others.

Three returning world champions from Russia are entered in the freestyle competition, which begins Wednesday. Those Russian world champs include Zavur UGUEV (57kg), Gadzhimurad RASHIDOV (65kg) and Abdulrashid SADULAEV (97kg). 

Uguev, a two-time world champion, will compete in a 57kg field that includes returning world bronze medalist Kumar RAVI (IND). Uguev and Ravi met in the world championship semifinals last year, with Uguev winning 6-4. Ravi added a gold medal at the 2020 Asian Championships. 

Gadzhimurad RASHIDOV (65kg) is one of three returning freestyle world champs competing for Russia (Photo: Kadir CALISKAN, United World Wrestling)

Rashidov, a world champion and two-time world silver medalist, will have to navigate a 65kg field that includes three-time world champion Haji ALIYEV (AZE) and returning world bronze medalist Iszmail MUSZUKAJEV (HUN).

Sadulaev, the Rio Olympic champion and four-time world champion, will face a 97kg field that includes returning world bronze medalist Magomedgadji NUROV (MKD) and U23 world champion Shamil ZUBAIROV (AZE).

Two-time world champion Frank CHAMIZO (ITA) is entered at 74kg (Photo: Tony Rotundo, United World Wrestling)

Frank CHAMIZO (ITA), one of the sport's biggest stars, is entered at 74kg. Chamizo, a two-time world champion and Olympic bronze medalist, could see competition from Razambek ZHAMALOV (RUS), a U23 world champion and Ivan Yarygin Grand Prix silver medalist. 

The Individual World Cup begins Saturday at 11:00 local time, with Greco-Roman qualification rounds at 55 kg, 67kg, 72kg, 77kg and 87kg. 

Schedule

Saturday, December 12
11.00-15.00 Qualification rounds GR – 55-67-72-77-87kg
18.00-19.30 Semifinals GR – 55-67-72-77-87kg

Sunday, December 13
11.00-15.00 Qualification rounds GR – 60-63-82-97-130kg
11.00-15.00 Repechage GR – 55-67-72-77-87kg
17.30-17.45 Opening Ceremony
18.00-18.45 Semifinals GR – 60-63-82-97-130kg
19.00-22.00  Finals GR – 55-67-72-77-87kg

Monday, December 14
11.00-14.00 Qualification rounds WW – 50-53-55-62-72kg
11.00-14.00 Repechage GR – 60-63-82-97-130kg
17.00-17.45 Semifinals WW – 50-53-55-62-72kg
18.00-20.30 Finals GR – 60-63-82-97-130kg

Tuesday, December 15
11.00-14.00 Qualification rounds WW – 57-59-65-68-76kg
11.00-14.00 Repechage WW – 50-53-55-62-72kg
16.45-17.45 Semifinals WW – 57-59-65-68-76kg
18.00-20.30 Finals WW – 50-53-55-62-72kg

Wednesday, December 16
11.00-15.00 Qualification rounds FS – 57-70-74-92-125kg
11.00-15.00 Repechage WW – 57-59-65-68-76kg
16.45-17.45 Semifinals FS – 57-70-74-92-125kg
18.00-21.00 Finals WW – 57-59-65-68-76kg

Thursday, December 17
11.00-15.00 Qualification rounds FS – 61-65-79-86-97kg
11.00-15.00 Repechage FS – 57-70-74-92-125kg
16.45-17.45 Semifinals FS – 61-65-79-86-97kg
18.00-21.00 Finals FS – 57-70-74-92-125kg

Friday, December 18
15.30-17.30 Repechage FS – 61-65-79-86-97kg
18.00-21.00 Finals FS – 61-65-79-86-97kg

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.