Social Media

Wrestling Ranks Fourth on Social Media Among All International Federations

By Tim Foley

CORSIER-SUR-VEVEY, Switzerland (April 16) – United World Wrestling ranked fourth on social media among 35 international federations, according to an analysis performed and released by RedTorch, a social media tracking platform.

The analysis reviewed all recognized IFs rated their performance on Instagram, Facebook, Twitter and YouTube based on a variety of factors.

Wrestling placed fourth overall, jumping seven places from the 2016 analysis. The federation, which only launched many of its accounts in 2013, also boasted the second-ranked Instagram account and the third-ranked Facebook page.

Growth rates among wrestling’s social media platforms was also notable  in 2017 with the sport’s Twitter audience increasing 46-percent and its YouTube viewership increasing 92-percent. Both increases were ranked third among all IFs.

YouTube growth was attributed to the popularity of the 2017 Wrestling World Championships in Paris, while Facebook increases were pegged to specialty documentary coverage like “Sacrifice,” a short film providing fans as inside look at the training conditions and personal lives of wrestlers in Cuba.

Wrestling’s media department was also honored last week with the “New Media Specialists of the Year Award” as presented by the National Wrestling Media Association (NWMA). In giving the award, the NWMA cited United World Wrestling’s short documentary features, match coverage and highlight clips from competitions around the world.

You can follow United World Wrestling online at the following accounts:

Facebook: www.facebook.com/unitedworldwrestling
Twitter: www.twitter.com/wrestling
Instagram: www.instagram.com/unitedworldwrestling
YouTube: www.youtube.com/unitedworldwrestling

On his path to Paris, Burroughs makes a stop in Taraz

By Vinay Siwach

TARAZ, Kazakhstan (November 2) -- The sports hall at the 'Athletic' Hotel in Taraz is full of boxing world champions and medalists. The Kazakhstan boxers are preparing for an upcoming domestic tournament.

A few meters away from the boxing ring are two wrestling mats, crowded with wrestlers from various countries. But as Jordan BURROUGHS (USA) begins his training, one mat is slowly vacated with wrestlers moving to the other.

It's his final training session before he steps on the mat on Friday as the six-time world champion will wrestle at the Kunayev DA tournament in the south Kazakhstan city. Back at 74kg after almost three years, Burroughs gearing up for the Paris Olympics next year.

Once Burroughs begins his drills, mobiles are out to record, a few others watch and admire, and even the boxers pause briefly and catch a glimpse. He spars with Joseph MCKENNA (USA) who is participating in the tournament at 65kg. The 30-minute session has Burroughs defend McKenna's shots, and work on finishing leg attacks and some heavy-hands. The sparring is followed by a long session of skipping ropes. 

As the 35-year-old cools down, there are a few requests for photographs from young kids and other wrestlers. He obliges.

Jordan BURROUGHS (USA)

The DA Kunayev tournament in Taraz will be Burroughs' first international appearance since the 2022 World Cup in Iowa. While the United States won the gold there, Burroughs personally suffered a big loss. He lost, for the first time in his career, to an Iranian wrestler Ali SAVADKOUHI (IRI).

He tried making the U.S. team for the World Championships this year at 79kg but lost the trials to Chance MATSTELLER (USA). So what is Burroughs doing in Taraz at the end of the 2023 season?

"There is no international tournament in 2023 after this one," Brandon SLAY (USA), the coach with Burroughs in Taraz, said. "The Pan-Am Games or this. Burroughs coming down to 74kg meant we need to do this gradually but wrestling at Pan-Am Games would mean to make 74kg at scratch."

A two-kilogram allowance in Taraz helps Burroughs as he slowly shifts back to 74kg, an Olympic weight class in which he won gold in the 2012 London Games and now looking to repeat in Paris.

But the road to Paris is filled with challenges. Domestically, Burroughs will have to win the Olympic trial in April, going through four-time world champion Kyle DAKE (USA) who qualified the weight for the U.S. in Belgrade by winning silver. But to reach Dake, Burroughs will have to beat some of the best wrestlers in the U.S. including Jason NOLF (USA), Mitchell MESENBRINK (USA), Keegan O'TOOLE (USA), the top four U.S. wrestlers from this month's Bill Farrell International, the top five wrestlers from the National Championships in December, the 2024 NCAA champion and the 2024 Pan-American Championships champion. Marsteller is also qualified for the Olympic trial and can compete if he decides to drop to 74kg in April.

Perhaps that's what made Burroughs take the trip to Kazakhstan. This will be his first invitational tournament in six years.

"Kazakhstan has been amazing," Slay said. "We participated here last year for the first time and this was in our minds this year as well. The organizers have been very accommodating. Despite the long travel, it's reasonable to stay and wrestle here. We get to wrestle international wrestlers so that is what we were looking for."

Burroughs is up against the U20 Asian champion from Kazakhstan Yerkhan BEXULTANOV (KAZ) and if he manages to reach the final in the 20-man bracket on Saturday, he is likely to get another Kazakhstan wrestler.

"He is the only American in the bracket so we are not thinking too much," Slay said. "I am pretty satisfied with the brackets here."

Back in the sports hall, Burroughs rests himself for a brief period before calling it a day. No signs of aggressive reduction of weight. He will perhaps step on the weighing scale more than once before he actually does on Friday morning for the weigh-ins.

That is when Burroughs' battle for the Paris Olympics at 74kg begins.