Social Media

Wrestling Ranks Fourth on Social Media Among All International Federations

By Tim Foley

CORSIER-SUR-VEVEY, Switzerland (April 16) – United World Wrestling ranked fourth on social media among 35 international federations, according to an analysis performed and released by RedTorch, a social media tracking platform.

The analysis reviewed all recognized IFs rated their performance on Instagram, Facebook, Twitter and YouTube based on a variety of factors.

Wrestling placed fourth overall, jumping seven places from the 2016 analysis. The federation, which only launched many of its accounts in 2013, also boasted the second-ranked Instagram account and the third-ranked Facebook page.

Growth rates among wrestling’s social media platforms was also notable  in 2017 with the sport’s Twitter audience increasing 46-percent and its YouTube viewership increasing 92-percent. Both increases were ranked third among all IFs.

YouTube growth was attributed to the popularity of the 2017 Wrestling World Championships in Paris, while Facebook increases were pegged to specialty documentary coverage like “Sacrifice,” a short film providing fans as inside look at the training conditions and personal lives of wrestlers in Cuba.

Wrestling’s media department was also honored last week with the “New Media Specialists of the Year Award” as presented by the National Wrestling Media Association (NWMA). In giving the award, the NWMA cited United World Wrestling’s short documentary features, match coverage and highlight clips from competitions around the world.

You can follow United World Wrestling online at the following accounts:

Facebook: www.facebook.com/unitedworldwrestling
Twitter: www.twitter.com/wrestling
Instagram: www.instagram.com/unitedworldwrestling
YouTube: www.youtube.com/unitedworldwrestling

#UnitedWorldWrestling

ASDEG Workshop: IF experts discuss AI and new technologies in coaching

By United World Wrestling Press

LAUSANNE, Switzerland (December 4) -- Artificial Intelligence (AI) and other new technologies in coaching topped the agenda of last week’s ASOIF Sport Development and Education Group (ASDEG) Workshop held in Lausanne. The meeting attracted more than 60 experts representing over 30 International Federations (IFs) to gain new insights, share best practice and learn from each other.

United World Wrestling Development Director and ASDEG Chair Deqa NIAMKEY attended the two-day workshop and highlighted the importance of the Workshop when she said:

"This edition of the ASDEG Workshop offered a diverse range of relatable topics to the IFs, focusing on the transformative potential of AI through inclusive education, innovation, and tailored applications for each IF’s unique needs," Niamkey said. "The Workshop serves as a valuable platform for networking, exchanging ideas, sharing best practices, and transferring knowledge, all aligned with ASOIF's overarching good governance strategy. I would like to extend my gratitude to ASOIF and their team for their remarkable efforts in organizing such initiatives that elevate our sports, and to the ASDEG for their dedication and invaluable contributions."

The annual meeting is action-oriented and the participants agreed to implement the following initiatives over the next 12 months:

- support IFs in increasing representation of Women Technical Officials and Coaches to meet IOC targets
- design a training program for executives on the strategic and economic value of sport development
- collate Return On Investment information across IFs – including trends and recommendations
- establish regular communication to facilitate cross-sport collaboration and knowledge-sharing
- equip IFs on incorporating technology in development programs and resources for education

"Embracing new technologies and AI is no longer optional; it is a necessity for the International Federations to thrive across all areas, including leadership, sports development and coaching," Stefan LJUTZKANOV, Chief Product Officer Business and Development at Sport ERP, said. "These tools hold the potential to accelerate growth, improve decision-making, and foster inclusivity within our global sports community. The key lies in identifying the gaps and proactively addressing them. By leveraging AI and emerging technologies, we can enhance performance and redefine the roles of coaches, leadership, and athletes, ensuring the future of sport is both innovative and equitable."

Other sessions focused on innovations in delivering educational content to athletes and coaches, specific challenges faced by IFs in this area, IF success stories, and the certification of coach licenses to attain global recognition. Sheila Stephens DESBANS from Olympic Solidarity also joined in the Workshop to present projects and related changes for IFs in the next quadrennium.