Social Media

Wrestling Ranks Fourth on Social Media Among All International Federations

By Tim Foley

CORSIER-SUR-VEVEY, Switzerland (April 16) – United World Wrestling ranked fourth on social media among 35 international federations, according to an analysis performed and released by RedTorch, a social media tracking platform.

The analysis reviewed all recognized IFs rated their performance on Instagram, Facebook, Twitter and YouTube based on a variety of factors.

Wrestling placed fourth overall, jumping seven places from the 2016 analysis. The federation, which only launched many of its accounts in 2013, also boasted the second-ranked Instagram account and the third-ranked Facebook page.

Growth rates among wrestling’s social media platforms was also notable  in 2017 with the sport’s Twitter audience increasing 46-percent and its YouTube viewership increasing 92-percent. Both increases were ranked third among all IFs.

YouTube growth was attributed to the popularity of the 2017 Wrestling World Championships in Paris, while Facebook increases were pegged to specialty documentary coverage like “Sacrifice,” a short film providing fans as inside look at the training conditions and personal lives of wrestlers in Cuba.

Wrestling’s media department was also honored last week with the “New Media Specialists of the Year Award” as presented by the National Wrestling Media Association (NWMA). In giving the award, the NWMA cited United World Wrestling’s short documentary features, match coverage and highlight clips from competitions around the world.

You can follow United World Wrestling online at the following accounts:

Facebook: www.facebook.com/unitedworldwrestling
Twitter: www.twitter.com/wrestling
Instagram: www.instagram.com/unitedworldwrestling
YouTube: www.youtube.com/unitedworldwrestling

marketing

RUDIS launches UWW x RUDIS apparel collection

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 1) -- United World Wrestling and RUDIS have announced the launch of official UWW x RUDIS apparel.

Taking a major step in their partnership, UWW and RUDIS have launched a UWW themed store on the RUDIS website. The UWW x RUDIS collection is officially launched Thursday and available to shop here -- UWW x RUDIS.

The store fulfills the apparel needs of wrestlers and fans alike. The orders can be shipped internationally after an easy checkout process.

In January, UWW and RUDIS announced an eight-year partnership beginning 2025. The collaboration marked a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

RUDIS, founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.