Tokyo 2020

Wrestling to Preserve Dates, Locations for Tokyo 2021 Qualifying

Monday, April 6, 2020 - 13:17 By United World Wrestling Press

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CORSIER-SUR-VEVEY (April 7) -- The United World Wrestling bureau has voted to preserve the dates and host cities for the remaining qualification events of the Tokyo 2020 Olympic Games. The Bureau also passed a a series of technical adjustments to clarify athletes' Olympic eligibility and announce the 2020 Ordinary Congress.

The remaining Continental qualifiers will remain in the month of March and take place in their original host cities. The "Last Chance" qualifier will be held at the end of April in Sofia, Bulgaria.

"We want to plan our calendar in alignment with the IOC and the new dates for Tokyo 2020," said United World Wrestling president Nenad Lalovic. "We also find it vital to continue our work with host cities and concerned national federations."

After consultation with the concerned organizers, the Technical Commission and the Sports Department, the UWW Bureau also voted to postpone all UWW Championships planned before June 30, 2020. All international tournaments in this time frame are also cancelled.

UWW has also suggested that all National Federations cancel their national events during the time to ensure the health of all athletes and participants in protected.

The rest of the 2020 calendar will be adjusted to allow for consideration of the COVID-19 pandemic, and will take into account any financial challenges faced by organizers and national federations.

For athletes who meet the minimum age requirement in 2021 will be eligible to compete during Olympic qualification and the Games,
 
As stated previously by the IOC and UWW, no existing allocations of Olympic licenses will be changed.

In keeping with good governance, the UWW Ordinary Congress is still scheduled for September 6 on the eve of the Junior World Championship in Belgrade. However, as the championship may be postponed it was still agreed to convene to the Congress -- and the call for candidacies --  as though the Congress will proceed as planned.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.