Top Stories of the Decade

Wrestling Introduces New Weight Categories, Gender Equity, and Ranking Series

By Eric Olanowski

CORSIER-SUR -VEVEY, Switzerland (December 29) -- The growth of international wrestling since 2010 has required a number of changes, but few have seemed to impact as many wrestlers and fans as the addition of weight categories, expansion of women's opportunities, and the introduction of a yearlong competition calendar, knowns as the Ranking Series.

 Heading into the 2017 World Championships in Paris, Wrestling enjoyed eight weight categories in each style, with six aimed at Olympic participation. During a bureau meeting at the event, it was decided to increase that total allotment to 10 weight categories and slightly shift a number of weight categories across the styles to better match anticipated participation. The additional weights also prompted a two-day format with same-day weigh-ins.

"These improvements made are incredible for the sport of wrestling," UWW President Nenad Lalović said at the time. "Our sport has never been stronger, and I believe that with the new categories and the improved competition format we will see continued growth in participation, support and viewership. I also believe these new rules will also encourage healthier wrestlers."

Another significant shift in the sport came with the launch of the Ranking Series in 2018, which uses four previously independent events, plus the world and continental championships to determine a points champion for the season. The rankings also determine the top seeds at the world championships and Olympic Games. 

“The Ranking Series makes it easier for fans, athletes, and coaches to understand the impact of each tournament and match," said Lalovic.

The Ranking Series was tweaked heading into the 2019 season with more weight placed on the number of participants to help determine the ultimate allocation of points per event. The shift proved prescient as participation in the events more than doubled in 2019.

As of 2019, the points earned from the World Championships, Continental Championships and Ranking Series events are as follows:

Wrestling’s growth hasn’t been contained to competition formats. In an effort to ensure better governance and compliance with IOC norms, wrestling has reached out to female leaders around the world to ensure their participation in the sport’s growth. Wrestling has utilized national federations, IOC-backed initiatives, and created an annual Women in Wrestling Global Forum to ensure increased outreach and education of women in the wrestling community.

“The past few years has seen wrestling provide more opportunities to female leaders and competitors than ever before,” said UWW Development Director Deqa Niamkey. “I’m pleased with our growth and looking forward to the next ten years!”

In addition to professional opportunities for women in wrestling, there has also been a much-increased focus on their mat achievements. From photos to stories to documentaries the women of wrestling are covered equally to men and have enjoyed several breakout moments, including many listed in the Top Ten Stories of the Decade.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.