Top Stories of the Decade

Wrestling Expands to Include Cadet, U23 and U15 World Championship Events

Wednesday, December 25, 2019 - 22:38 By Andrew Hipps

Share this article

CORSIER-SUR-VEVEY, Switzerland (December 25) -- Over the past decade, United World Wrestling has continued to expand its world championship events, reinstating the world championships for cadet wrestlers and adding world championship events for U23 and U15 wrestlers.

The first Cadet World Championships took place in 1975. However, it did not become an annual event on the competition calendar until 1987. Starting in 1987, the Cadet World Championships were contested for 13 consecutive years before being removed from the competition calendar after 1999. After a dozen years, the event was reinstated in 2011 and has once again become an annual world championship event that attracts the world's top 17-and-under wrestlers.

In 2017, United World Wrestling announced the addition of the U23 World Championships to its official competition calendar. The inaugural event took place that same year in Bydgoszcz, Poland. The U23 World Championships event was created following the success of the U23 European Championships in 2016 where more than 400 wrestlers from 34 nations competed for the continental gold. The large turnout was attributed to a desire by many national federations to give their top prospects a chance to compete in a meaningful federation-based championship.

Wrestling success tends to favor the young, with the average age of 2016 Olympic champion being just 23.1 years old for freestyle wrestling, 24.6 years in women’s wrestling and 27.5 years old in Greco-Roman.

In 2019, United World Wrestling held the World School Combat Games, the first-ever world championship event for U15 wrestlers, in Budapest, Hungary. Ten nations competed in freestyle and Greco-Roman, while seven competed in women’s wrestling. 

U-15 continental championship events were also held for Asia, Europe and the Americas.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.