#WrestleUfa

#WrestleUfa Begins with 23 Age-Group World Medalists in Action

By Vinay Siwach

UFA, Russia (August 15) -- When the first whistles blow Monday at the Ufa Arena, it will mark the beginning a junior World Championships after gap of 729 days owing to the pandemic. But more than 500 wrestlers are ready to lay their claim for 120 medals that will be on offer during the August 16-22 tournament.

Situated in western Russia and almost 1500 kilometers from Moscow, Ufa will see freestyle wrestling kickoff things on day one of the Junior World Championships. Women's wrestling and Greco-Roman will be the next two styles of wrestling.

A host of former age-group world medalists will be in action at the Ufa Arena which will see spectators for the first time since the 2020 Asian Championships in Delhi. Spectators who wish to enter the arena need to be fully vaccinated against COVID-19 or or need to provide a negative polymerase chain reaction (PCR) test result.

Russia will look to win the the team title at home under the guidance of head coach, former world champion Abdulsalam GADISOV. But a number former world medalists will in their way.

In freestyle, Turan BAYRAMOV (AZE) will be one of the biggest names to look forward to. The two-time age-group world champion is returning from the Tokyo Olympics just a week ago and will wrestle at the 74kg weight class. He will be looking to add to his four medals from age-group Worlds.

But he will face challenge from Taner GARIP (TUR). The two can set up a rematch of the 2021 European Championships final which Bayramov won in Dortmund.

One of the toughest weight class in the freestyle will be 79kg as three former world medalists including a world champion from 2018 in Bagrati GAGNIDZE (GEO) are entered. He won a junior World Championships silver as well and an exciting match-up can be seen if Gourav BALIYAN (IND) wrestles him. The two wrestled each other in the 2018 cadet Worlds final and Gagnidze scored a final second takedown to defeat the Indian.

Mohammad Ashghar NOKHODILARIMI (IRI) will also be a big threat to the title as he is coming after winning the U23 World Championships silver medal in 2019.

Another category which will see three world medalists is 125kg. Giorgi CHIKHRADZE (GEO), Lyova GEVORGYAN (ARM) and Anirudh KUMAR (IND) are medalist from the 2019 Cadet World Championships. Chikhradze was the silver medalist while the other two won bronze. From the same tournament, Bekzat TAZHI (KAZ) won a bronze at 92kg and making his move up to 125kg.

Wrestlers at 61kg will in a stacked field with two-time world champion Rahman Mousa AMOUZADKHALILI (IRI) eyeing his third title at the age-group level. But he will be challenged by another world champion Fedor BALTUEV (RUS) who won the title in 2017. Abulfaz NASIROV (AZE) and RAVINDER (IND) will also be in the same field. The two are bronze medalists from the Cadet World Championships.

Another former world champion entered is Dzhabrail GADZHIEV (AZE) and he will be wrestling at 70kg. He won the cadet world title at 65kg in 2019. Recently, he did a double by winning the 2021 European Junior and U23 Championships. Erfan Mohammad ELAHI (IRI) will try to win his first world title after falling short and collecting a silver at 60kg back in 2019. Another cadet world medalist, JAIDEEP (IND) will try to improve. He won a bronze medalist at the 2021 Worlds in Budapest last month.

Amirhossein Biglar FIROUZPOURBANDPEI (IRI) will try to capture his second world title as he is entered at 86kg. He won a gold medal at 80kg at the 2019 World Championships at the cadet level.

57kg, 65kg, 70kg, 79kg and 97kg wrestlers will be in action Monday and freestyle action will continue Tuesday with the remaining five weight classes.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.