#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 97kg

By Eric Olanowski

TOKYO, Japan (July 21) – Abdulrashid SADULAEV (RUS), Kyle SNYDER (USA) and Sharif SHARIFOV (AZE) head into the Tokyo Olympic Games looking to add a second Olympic title to their storied resumes. Sadulaev and Snyder won Olympic titles in Rio while Sharifov claimed his gold at the London Olympic Games.

Sadualev is unbeatably the world's top wrestler across all styles. The 25-year-old, who hails from the village of Tsurib, Dagestan, is up a weight class from his Rio title-winning weight of 86kg. 

Sadulaev, known worldwide as "The Tank," defeated fellow Olympic champions Snyder and Sharifov in back-to-back world finals and brought his overall world gold medal tally to four. 

But, those wins came after a heartbreaking loss to his American rival in the '17 world finals, dubbed as #SnyderLaev.

In '18, Sadualev avenged that Paris loss in spectacular fashion. In the opening minute of the long-awaited second meeting, he pinned Snyder, the then-reigning two-time world champion and Olympic gold medalist. The following year, he shutout Sharifov, 4-0, in the 97kg gold-medal match and captured his fourth world title. In total, he's claimed world gold in '14, '15, '18 and '19.

Sadualev is the top-seeded wrestler at 97ig and is trailed by Snyder, Alisher YERGALI (KAZ) and Magomedgadji NUROV (MKD).

Yergali is seeded third at the weight. The 22-year-old from the Kulan, Merke Region of Kazakhstan, comes into Tokyo riding a four-tournament medal streak. He finished in second place at this year's Asian Championships. He ended his campaigns with bronze medals at the '21 Poland Open Ranking Series event and '20 Asian Championships and Matteo Pellicone Ranking Series event. 

Nurov is seeded fourth and will sit on the same side of the bracket as the man who ended his quest to reach the world finals, Sadulaev. Although he dropped his semifinals match in Nur-Sultan to "The Tank," Nurov won four matches and defeated Yergali in the bronze-medal match at the '19 World Championships. 

In addition to the three Olympic champions entered, Rio Olympic bronze medalists Magomed IBRAGIMOV (UZB) and Albert SARITOV (ROU) are other names to highlight on the 97kg entry list. 

Meanwhile, there's a long list of former world medalists that also have Tokyo medal aspirations. Abraham de Jesus CONYEDO RUANO (ITA), Mohammadhossein MOHAMMADIAN (IRI), Elizbar ODIKADZE (GEO) and Reineris SALAS PEREZ (CUB) are four medal hopefuls who can disrupt the pecking order.

Mohammadian, a '14 world bronze medalist, showed in early '20 that he's worthy of sharing the mat with the heavy hitters at the weight. At the '20 Matteo Pellicone Ranking Series event, he outscored his five opponents 41-0 en route to winning gold. His day was highlighted with a seismic win by pin over Snyder, but he also scored wins over a U23 world champion, a world bronze medalist and a world fifth-place finisher.

Since that Roman win last year, Mohammadian, the son of two-time Olympic silver medalist Askari MOHAMMADIAN (IRI), has continued his hot streak. He's won gold in the other two competitions he's entered. He won the Asian Olympic Qualifier and the Poland Open and earned the Iranian Olympic nod over Ali SHABANI (IRI) and Alireza KARIMI (IRI).

Odikadze is a guy who is always in the medal hunt. After consecutive World and Olympic fifth-place finishes '14, '15, '16 and '17, he finally broke down that wall and claimed a world bronze at the '18 World Championships. Since his fifth-place Tokyo Olympic qualification finish at the '19 World Championships, the 32-year-old Georgian won back-to-back bronze medals at the European Championships.

Conyedo Ruano, a '18 world bronze medalist, won the World Olympic Qualifier and punched his ticket to Tokyo. But, the former-Cuban-turned-Italian has struggled to put together back-to-back top-five finishes. In his last six appearances, he's struggled to put together consecutive podium finishes.

Cuba's explosive Salas Perez has a sneaky shot to pull an unexpected upset. He's a three-time world medalist. He made back-to-back world finals appearances in '13 and '14, but fell in both of those bouts. The 34-year-old will be wrestling in his second Olympic Games. He finished in fifth place at the '16 Rio Olympic Games.

Although Suleyman KARADENIZ (TUR) is relatively inexperienced at 97kg, he's a guy to keep on your radar. He finished in eighth place at 92kg at the '19 World Championships but has wowed in his move up to 97kg. He made his initial ascent up to the Olympic weight at the '20 Individual World Cup. He won a bronze in Belgrade, then won gold at the International Ukrainian Tournament and silvers at the European Championships and European Olympic Qualifier. 

Wrestling at the Tokyo Olympic Games kicks off August 1-7 at the Makuhari Messe with 97kg action beginning on August 6.

97kg
No. 1 Abdulrashid SADULAEV (RUS)
No. 2 Kyle Frederick SNYDER (USA)
No. 3 Alisher YERGALI (KAZ)
No. 4 Magomedgadji NUROV (MKD)
Sharif SHARIFOV (AZE)
Elizbar ODIKADZE (GEO)
Mohamed SAADAOUI (TUN)
Mohammed FARDJ (ALG)
Reineris SALAS PEREZ (CUB)
Jordan STEEN (CAN)
Aliaksandr HUSHTYN (BLR)
Suleyman KARADENIZ (TUR)
Mohammadhossein Askari MOHAMMADIAN (IRI)
Magomed Idrisovitch IBRAGIMOV (UZB)
Abraham de Jesus CONYEDO RUANO (ITA)
Albert SARITOV (ROU)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.