#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 97kg

Thursday, July 22, 2021 - 14:15 By Andrew Hipps

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TOKYO, Japan (July 22) – One of wrestling's greatest rivalries could be renewed in Tokyo if the seeds hold. Musa EVLOEV (RUS) and Artur ALEKSANYAN (ARM), two of Greco-Roman's biggest stars, enter Tokyo Games as the top two seeds at 97kg. They have combined to win every world or Olympic title in this weight category since 2014.

Aleksanyan, seeded No.2, will be looking to claim his second consecutive Olympic gold medal and third Olympic medal. The Armenian wrestling great won world and Olympic titles every year from 2014 to 2017. The tide turned in 2018 when Evloev knocked off Aleksanyan in the semifinals of the World Championships in Budapest on his way to capturing gold. Evloev repeated as world champion in 2019, beating Aleksanyan for the gold medal.

This past December, Evloev and Aleksanyan faced off in the qualification round of the Individual World Cup, with the Russian star coming out on top 5-1. Evloev would go on to win gold at the Individual World Cup, beating Mohammadhadi SARAVI (IRI) in the semifinals before topping Alex SZOKE (HUN) in the finals.

In March, Evloev cruised to a gold medal at the Matteo Pellicone Tournament, a Rankings Series event. It marked his third gold medal of the Series. Evloev had two technical superiority victories in three matches and did not surrender a single point in the competition held in Ostia, Italy. A month later, Evloev earned his second European crown, beating Balasz KISS (HUN) 8-0 in the gold medal match and outscoring his four opponents by a combined score of 28-1. The 28-year-old Evloev enters the Tokyo Games as the top seed and odds-on favorite to win gold at 97kg.

Saravi, a 2020 Asian champion, is seeded third at 97kg. The Iranian won a gold medal at the Asian Olympic Qualifier. In June, Saravi dominated at the Poland Open, beating compatriot Mehdi BALIHAMZEHDEH (IRI) in the finals. That victory earned Saravi a spot on Iran's Olympic team.

The fourth seed is Tadeusz MICHALIK (POL), a bronze medalist at the Grand Prix of Zagreb. He was fifth at the 2019 World Championships in Nur-Sultan.

Cenk ILDEM (TUR) is one of the more accomplished unseeded wrestlers in this weight category. Ildem was a bronze medalist at the 2016 Olympic Games in Rio. He is also a three-time world bronze medalist, with his most recent one coming in 2019.

Mihail KAJAIA (SRB) won back-to-back bronze medals at the World Championships in 2018 and 2019. He has also been a silver medalist at the Asian Championships.

Giorgi MELIA (GEO) is a past junior world champion and multiple-time U23 world medalist. He won a gold medal this year at the Grand Prix de France Henri Deglane.

Kiril MILOV (BUL), a 2018 world silver medalist, qualified for the Tokyo Olympics at the European Qualification Tournament held in March.

2019 junior world champion Gabriel ROSILLO KINDELAN (CUB) has earned multiple Pan American medals, including a gold medal at the 2019 Pan American Games.

Uzur DZHUZUPBEKOV (KGZ) is an accomplished wrestler who won a gold medal at the 2019 Asian Championships and has multiple Asian medals.

97kg
No. 1 Musa EVLOEV (RUS)
No. 2 Artur ALEKSANYAN (ARM)
No. 3 Mohammadhadi Abdollah SARAVI (IRI)
No. 4 Tadeusz MICHALIK (POL)
Mihail KAJAIA (SRB)
Cenk ILDEM (TUR)
Giorgi MELIA (GEO)
Adem BOUDJEMLINE (ALG)
Haikel ACHOURI (TUN)
Gabriel Alejandro ROSILLO KINDELAN (CUB)
Tracy Gangelo HANCOCK (USA)
Arvi Martin SAVOLAINEN (FIN)
Kiril Milenov MILOV (BUL)
Uzur DZHUZUPBEKOV (KGZ)
Alex Gergo SZOKE (HUN)
Artur OMAROV (CZE)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.