#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 87kg

By Andrew Hipps

TOKYO, Japan (July 22) – Zhan BELENIUK (UKR) will look to improve on the Olympic silver medal he won at the 2016 Rio Games. He won gold at the 2019 World Championships in Nur-Sultan, which was his second world title after claiming gold in 2015. The 30-year-old Beleniuk has five world medals and four European gold medals. Earlier this year, Beleniuk won gold at the Grand Prix of Zagreb before getting a bronze at the European Championships in April. He enters the Tokyo Olympics as the No.2 seed at 87kg.

The top seed at 87kg is Viktor LORINCZ (HUN), a three-time world medalist. He will be in search of his first world-level gold in Tokyo. Lorincz reached the finals of the 2019 World Championships before falling to Beleniuk, 2-1. Lorincz was leading the match with just over a minute remaining before Beleniuk scored the go-ahead point off passivity, which proved to be the difference in the match. Lorincz was named United World Wrestling's Greco-Roman Wrestler of the Year in 2019 after he won gold medals in three Rankings Series events, as well as a bronze at the European Games, silver at the World Championships and gold at the World Military Games. He placed fifth at the 2016 Olympics, losing in the bronze medal match.

Denis KUDLA (GER) is one of the top contenders in this weight category despite not being seeded. Kudla is a two-time world medalist (bronze in 2019, silver in 2017) and earned a bronze medalist at the 2016 Olympics in Rio. Kudla fell to Beleniuk in the bronze medal match at the 2021 European Championships.

Third-seeded Rustam ASSAKALOV (UZB) brings a strong resume to Tokyo. The 37-year-old  Uzbekistani has won two world medals, with his most recent one coming in 2019 when he claimed bronze in Nur-Sultan. His lone loss at the World Championship came to Lorincz on criteria in the semifinals. Assakalov reached the finals of the 2015 World Championships in Las Vegas before falling to Beleniuk. Assakalov, who is competing in his second Olympics, is a multiple-time Asian Games finalist, winning gold in 2014 and silver in 2018.

Daniel GREGORICH HECHAVARRIA (CUB), a silver medalist at the Pan Am Olympic Qualifier, earned the No.4 seed. He is a multiple-time U23 world medalist, winning silver in 2018 and bronze in 2019.

Lasha GOBADZE (GEO) could be in the mix for a medal. He was a 2019 world champion in a non-Olympic weight category (82kg) and also took bronze at the 2015 World Championships.

Kiryl MASKEVICH (BLR) has had a strong season. He won the Individual World Cup in December before earning a silver medal at the European Championships, where he defeated Lorincz by technical superiority in the opening round.

Three-time European champion Zurabi DATUNASHVILI (SRB) will be competing in his third Olympics after qualifying by reaching the finals of the Last Chance Olympic Qualifier. Datunashvili had an impressive run to gold at this year's European Championships, earning victories over Beleniuk and Kudla before topping Maskevich in the finals.

87kg 
No. 1Viktor LORINCZ (HUN)
No. 2 Zhan BELENIUK (UKR)
No. 3 Rustam ASSAKALOV (UZB)
No. 4 Daniel GREGORICH HECHAVARRIA (CUB)
Denis Maksymilian KUDLA (GER)
Kiryl MASKEVICH (BLR)
Atabek AZISBEKOV (KGZ)
Mohamed Moustafa Ahmed Abdall METWALLY (EGY)
Bachir SID AZARA (ALG)
John Walter STEFANOWICZ JR (USA)
Islam ABBASOV (AZE)
Lasha GOBADZE (GEO)
Nursultan TURSYNOV (KAZ)
Fei PENG (CHN)
Ivan HUKLEK (CRO)
Zurabi DATUNASHVILI (SRB)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.