#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 86kg

By Eric Olanowski

TOKYO, Japan (July 20) – Returning world and Olympic champion Hassan YAZDANICHARATI (IRI) is on the verge of becoming Iran’s first-ever two-time Olympic gold medalist, but his path to that historic feat will likely go through his biggest rival, David TAYLOR (USA).

The duo of headlining superstars are on a collision course for a third career meeting. Taylor earned hand-raining performances in each of their two colossal matchups.

Their first meeting took place at the ‘17 World Cup in front of an Iranian-friendly crowd in Kermanshah. The then-relatively unknown American gassed Yazdani in the second period and scored a stunning fall over the Iranian -- sparking one of the sport’s biggest rivalries. A year later, Taylor proved the Kermanshah match wasn't a fluke. After trailing by four points after the first period, Taylor outscored Yazdani 9-0 in the second period of their opening-round clash at the ‘18 World Championships en route to winning his world title.

But Yazdani, known as “The Greatest,'' reclaimed 86kg supremacy at the ‘19 World Championships after Taylor underwent season-ending surgery after tearing his ACL in an exhibition bout.

He easily blew through the 86kg bracket at the ‘19 World Championships. The 27-year-old picked up a pair of falls and technical superiority wins before earning an injury default in the gold-medal final against Deepak PUNIA (IND). It was Yazdani’s second world gold and fourth overall world medal. He won a silver medal in ‘15 and a bronze medal in ‘18. He backed that up with a 30-0 thumping of his three opponents at the Asian Championships. 

Tailing Yazdani in the other seeded positions will be Deepak PUNIA (IND), Myles AMINE (SMR) and Artur NAIFONOV (RUS). 

India’s 22-year-old phenom Punia is seeded second. A month after winning a junior world title, Punia shockingly reached the world finals with four wins before injury defaulting out of the gold medal match. 

When third-seeded Amine takes the mat, it’ll be the first time a wrestler from San Mario has competed at the Olympic Games. 

Naifonov rounds out the top four seeds at 86kg. The Ossetian-born 24-year-old has finished with a medal in his last ten competitions -- eight of which were golds -- and only dropped two matches during those ten tournaments. He fell to Yazdani en route to his world bronze medal finish and dropped his Russian National finals match against Dauren KURUGLIEV (RUS). Outsides of those losses, he’s won a pair of European and Russian National titles.

Outside of Taylor and the top-four seeded wrestlers, two guys to keep an eye on are Ali SHABANAU (BLR) and Boris MAKOEV (SVK). 

Shabanau, the 31-year-old Kizilyurt, Dagestan native, will return to the Olympic Games for the first time since the London Olympic Games. He’s a four-time world bronze medalist. His most recent medal finish was at the ‘18 World Championships.

Makoev is another guy with high-level experience that could cause an unexpected shakeup. He fell to Yazdani in the ‘17 world finals.

Wrestling at the Tokyo Olympic Games kicks off August 1-7 at the Makuhari Messe with 86kg action beginning on August 4.

86kg
No. 1 Hassan AliazamYAZDANICHARATI (IRI)
No. 2 Deepak PUNIA (IND)
No. 3 Myles Nazem AMINE (SMR)
No. 4 Artur NAIFONOV (RUS)
Stefan REICHMUTH (SUI)
Carlos Arturo IZQUIERDO MENDEZ (COL)
Ekerekeme AGIOMOR (NGR)
Fateh BENFERDJALLAH (ALG)
David Morris TAYLOR III (USA)
Pool Edinson AMBROCIO GREIFO (PER)
Ali SHABANAU (BLR)
Osman GOCEN (TUR)
Javrail SHAPIEV (UZB)
Zushen LIN (CHN)
Sohsuke TAKATANI (JPN)
Boris MAKOEV (SVK)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.