#WrestleTokyo

#WrestleTokyo Olympic Games Preview: 57kg

Thursday, July 29, 2021 - 15:08 By Eric Olanowski

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TOKYO, Japan (July 20) – Zaur UGUEV (RUS) has been the gold standard at 57kg since he bolstered his resume with a pair of world titles in '18 and '19. The 26-year-old Khasavyurt, Dagestan native heads into the Tokyo Olympic Games with 15 men chasing down the head-topping crown he's held since '18. He's riding a five-tournament 16-match win streak and is seeded second at 57kg, one spot behind Serbia's history-making Olympian, Stevan MICIC (SRB).

Micic, Serbia's first-ever freestyle Olympian, won the tight-knit race for the 57kg top seed after claiming gold at the final Ranking Series event of the season, the Poland Open. He earned 62 Ranking Series points and finished two points ahead of Uguev.

Uguev dropped to an uncharacteristic 23rd-place finish at the '17 World Championships but has since terrorized the rest of the 57kg field on his way to winning back-to-back world titles. Since that loss, the spry and agile lightweight has medaled at 15 consecutive events and has podium-topping finishes in 12 of those appearances.

His last loss came at the '19 European Games, where he fell to eventual champion Mahir AMIRSLANOV (AZE). But Uguev won't have to worry about the young Azeri, as he failed to qualify for the Tokyo Olympic Games.

Uguev's path to joining fellow Russian lightweight Olympic champions Mavlet BATIROV (' 04) and Djamal OTARSULTANOV (' 12) will have to go through an insanely loaded tier-two field. That group is highlighted by fellow world champion Yuki TAKAHASHI (JPN) and world medalists Suleyman ATLI (TUR), Bekhbayar ERDENEBAT (MGL), Thomas GILMAN (USA), Kumar RAVI (IND) and Nurislam SANAYEV (KAZ).

Takahashi has been on a rollercoaster ride filled with mixed emotions since grabbing world supremacy in Paris in '17. He regressed to a bronze medal finish in Budapest and had a tenth-placing showing in Nur-Sultan, but capitalized on his opportunity to qualify Japan for the Olympic Games after he won the '21 World Olympic Qualifier. Then, in early June, the 27-year-old punched his ticket to Tokyo with a special playoff win over Rio Olympic silver medalist Rei HIGUCHI (JPN).

Turkey's ever-improving Atli has been a regular fixture on the 57kg podium over the last few years. The third-seed at 57kg made his world-level debut on the Turkish roster at the '17 World Championships and has since claimed a pair of world medals. Since his breakout performance in Budapest, the 27-year-old has compiled an 8-2 world championship record en route to bronze and silver medal finishes, respectively, at the '18 and '19 World Championships.

Atli will be on the bottom side of the bracket with second-seeded Uguev.

India's Ravi is the fourth-seeded guy at 57kg, so he'll be positioned on the top side of the bracket with Micic.

Ravi, the 24- year-old Haryana product, surprised the field in Nur-Sultan with four presence-announcing wins in his first senior-level world appearance. He dropped a close one in the semifinals against Uguev, but fought back and scored four wins, including top-notch wins over world champion Takahashi and European champion Arsen HARUTYUNYAN (ARM) route to a bronze-medal finish.

Other non-seeded past world-meal threats include Erdenebat, Gilman and Sanayev. 

Sanayev is only two World Championships removed from falling to Uguev by two points in the gold-medal match. Although it was a slight step down, the Chadan, Russian-born Kazakh grasped a second world medal in '19. He fell to Atli in the semifinals but bounced back to beat Micic for world gold.

Erdenebat, a two-time world bronze medalist ('15 and '17), is set to make his second Olympic appearance. The 28-years-old from Ulan Bator punched his ticket to Tokyo with a decisive 6-2 semifinal win over three-time European champion Giorgi EDISHERASHVILI (AZE) at the World Olympic Qualifier in Sofia. He's now looking to improve on his 16th place from Rio.

America's 27-year-old '17 world runner-up Gilman will return to America's world-level roster for the first time since finishing in fifth place at the '18 World Championships. He lost his starting spot to Daton FIX (USA) in '19 but rebounded to his winning ways in '20. The two-time Ranking Series champion won the 57kg title at the '20 Pan American Olympic Qualifier and qualified the USA for Tokyo. He earned his spot on America's Tokyo roster with two wins over '19 junior world silver medalist Vitali ARUJAU (USA) in the U.S. Olympic Trial finals.

Other rising stars who can make some noise at 57kg are Arsen Harutyunyan and Diamantino IUNA FAFE (GBS).

After struggling with the massive weight cut, Harutyunyan returned to his attack-first mindset. Since that disappointing 16th place finish in Nur-Sultan, the '19 European champion at 61kg has three 57kg medals -- including a gold at the European Olympic Qualifier and a silver medal finish at the Individual World Cup where he dropped the gold-medal match to Uguev.

Iuna Fafe heads into Tokyo riding a two tournament win streak. The 20-year-old stole the show in Hammamet at the Africa and Oceania Olympic Qualifier after beating African silver medalist Gamal MOHAMED (EGY), three-time Commonwealth Games silver-medalist Ebikewenimo WELSON (NGR) and 2016 Rio Olympian Chakir ANSARI (MAR), the 19-year-old pinned two-time African champion Abdelhak KHERBACHE (ALG) in just 57 seconds en route to the 57kg title. He followed that up with a gold-medal performance at the City of Sassari Tournament at the end of June.

Wrestling at the Tokyo Olympic Games kicks off August 1-7 at the Makuhari Messe with 57kg action beginning on August 4.

57kg Entries
No. 1 Stevan Andria MICIC (SRB)
No. 2 Zavur UGUEV (RUS)
No. 3 Suleyman ATLI (TUR)
No. 4 Kumar RAVI (IND)
Nurislam SANAYEV (KAZ)
Reza ATRINAGHARCHI (IRI)
Diamantino IUNA FAFE (GBS)
Abdelhak KHERBACHE (ALG)
Thomas GILMAN (USA)
Oscar Eduardo TIGREROS URBANO (COL)
Arsen HARUTYUNYAN (ARM)
Georgi VANGELOV (BUL)
Gulomjon ABDULLAEV (UZB)
Minghu LIU (CHN)
Yuki TAKAHASHI (JPN)
Bekhbayar ERDENEBAT (MGL)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.