#WrestleTokyo

#WrestleTokyo Greco-Roman Previews

Wednesday, June 23, 2021 - 21:04 By United World Wrestling Press

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Greco-Roman Previews

60kg
The last time the Olympics were held in Tokyo, Japan won two gold medals in Greco-Roman wrestling. 57 years later, Kenichiro FUMITA (JPN) will have a chance to repeat the feat the world champion at 60kg leads the country's hope for a Greco-Roman Olympic champion in 37 years.

FULL PREVIEW

67kg
Big challenges lie ahead of returning Olympic champion Ismael BORRERO MOLINA (CUB). The first is he is making his return in a new weight category, eight kilograms above the 59kg in which won a gold medal in the Rio Olympics.

Five world champions appear in the category which may throw a surprise Olympic champion given a mix of youth and veterans at this weight.

FULL PREVIEW

77kg
Two-time defending Olympic champion Roman VLASOV's (RUS) reign as the top wrestler will be over after nine years. The winner of the gold medal in 2012 and 2016 failed to win the spot on the Russian team, which means a new Olympic champion will be crowned at this weight.

FULL PREVIEW

87kg
Zhan BELENIUK (UKR) will look to improve on the Olympic silver medal he won at the 2016 Rio Games. He won gold at the 2019 World Championships in Nur-Sultan, which was his second world title after claiming gold in 2015. The 30-year-old Beleniuk has five world medals and four European gold medals. Earlier this year, Beleniuk won gold at the Grand Prix of Zagreb before getting a bronze at the European Championships in April. He enters the Tokyo Olympics as the No.2 seed at 87kg.

FULL PREVIEW

97kg
One of wrestling's greatest rivalries could be renewed in Tokyo if the seeds hold. Musa EVLOEV (RUS) and Artur ALEKSANYAN (ARM), two of Greco-Roman's biggest stars, enter Tokyo Games as the top two seeds at 97kg. They have combined to win every world or Olympic title in this weight category since 2014.

FULL PREVIEW

130kg
Mijain LOPEZ NUNEZ (CUB) will look to make history at the Tokyo Olympics. The Cuban wrestling legend, who enters unseeded, has a chance to become the first four-time Olympic champion in Greco-Roman and the second wrestler in any style to accomplish the feat. (At the 2016 Rio Olympics, Japan's Kaori ICHO became the first four-time Olympic champion wrestler in any style.) The 38-year-old Lopez is not only unbeaten at the Olympic Games since 2008, but he has won five world titles and three world silver medals. Two of his three losses in world championship competition have come to Riza KAYAALP (TUR), who enters the Tokyo Olympics as the top seed at 130kg.

FULL PREVIEW

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.