#WrestleTokyo

#WrestleTokyo Greco-Roman Previews

Wednesday, June 23, 2021 - 21:04 By United World Wrestling Press

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Greco-Roman Previews

60kg
The last time the Olympics were held in Tokyo, Japan won two gold medals in Greco-Roman wrestling. 57 years later, Kenichiro FUMITA (JPN) will have a chance to repeat the feat the world champion at 60kg leads the country's hope for a Greco-Roman Olympic champion in 37 years.

FULL PREVIEW

67kg
Big challenges lie ahead of returning Olympic champion Ismael BORRERO MOLINA (CUB). The first is he is making his return in a new weight category, eight kilograms above the 59kg in which won a gold medal in the Rio Olympics.

Five world champions appear in the category which may throw a surprise Olympic champion given a mix of youth and veterans at this weight.

FULL PREVIEW

77kg
Two-time defending Olympic champion Roman VLASOV's (RUS) reign as the top wrestler will be over after nine years. The winner of the gold medal in 2012 and 2016 failed to win the spot on the Russian team, which means a new Olympic champion will be crowned at this weight.

FULL PREVIEW

87kg
Zhan BELENIUK (UKR) will look to improve on the Olympic silver medal he won at the 2016 Rio Games. He won gold at the 2019 World Championships in Nur-Sultan, which was his second world title after claiming gold in 2015. The 30-year-old Beleniuk has five world medals and four European gold medals. Earlier this year, Beleniuk won gold at the Grand Prix of Zagreb before getting a bronze at the European Championships in April. He enters the Tokyo Olympics as the No.2 seed at 87kg.

FULL PREVIEW

97kg
One of wrestling's greatest rivalries could be renewed in Tokyo if the seeds hold. Musa EVLOEV (RUS) and Artur ALEKSANYAN (ARM), two of Greco-Roman's biggest stars, enter Tokyo Games as the top two seeds at 97kg. They have combined to win every world or Olympic title in this weight category since 2014.

FULL PREVIEW

130kg
Mijain LOPEZ NUNEZ (CUB) will look to make history at the Tokyo Olympics. The Cuban wrestling legend, who enters unseeded, has a chance to become the first four-time Olympic champion in Greco-Roman and the second wrestler in any style to accomplish the feat. (At the 2016 Rio Olympics, Japan's Kaori ICHO became the first four-time Olympic champion wrestler in any style.) The 38-year-old Lopez is not only unbeaten at the Olympic Games since 2008, but he has won five world titles and three world silver medals. Two of his three losses in world championship competition have come to Riza KAYAALP (TUR), who enters the Tokyo Olympics as the top seed at 130kg.

FULL PREVIEW

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.