#WrestleOslo

#WrestleOslo: USA, Japan Put Three in WW Semifinals as Gray Eyes 6th Title

By Vinay Siwach

OSLO, Norway (October 5) -- Akari FUJINAMI (JPN) lived up to the hype. The 17-year-old from Japan outscored her opponents 21-0 in the two bouts and reached the semifinal of the 53kg weight class at the senior World Championships in Oslo, Norway.

The two-time cadet world champion defeated POOJA (IND) 11-0 and then former World Championships medalist Luisa VALVERDE MELENDRES (ECU) 10-0 in the quarterfinals. Her win took her to the semifinal and she will face Katarzyna KRAWCZYK (POL) who defeated junior world champion Emma MALMGREN (SWE) via fall in the quarterfinal.

Fujinami's overall wrestling with defense and offense combined made it almost impossible for her opponents to score on her and ultimately giving up points. She won the All Japan Championships to book her ticket to Oslo. Japan's 53kg Tokyo Olympic champion Mayu MUKAIDA (JPN) decided to sit out of the tournament.

The other final at 53kg will be between Khrystyna BEREZA (UKR) and Iulia LEORDA (MDA). Bereza defeated Zeynep YETGIL (TUR) 6-3 while Leorda overcame Samantha STEWART (CAN) 10-4.

Tokyo Olympic silver Adeline GRAY (USA) and fifth-place Aiperi MEDET KYZY (KGZ) are on course for a finals meeting after they reached their respective semifinals. Gray was once again in her elements as she won both her bouts on Tuesday via first-period fall. She beat KIRAN (IND) in the quarterfinals.

Medet Kyzy also took no time to move past Marina SUROVTSEVA (RWF) 10-0 and set up a meeting with Tokyo Olympian and European champion Epp MAEE (EST). The Kyrgyzstan wrestler wrestled Gray in the Olympic semifinal and lost 3-2 in a nail-biting finish. 

Samar HAMZA (EGY) beat Yasuha MATSUYUKI (JPN) 4-2 to set up a semifinal against Gray. Hamza was trailing 2-2 on criteria but a pushout in the final three seconds gave her a point. Japan challenged the call but lost, adding one more point to Hamza's score.

Sarah HildebrandtSarah HILDEBRANDT (USA) reached the 50kg semifinal. (Photo: UWW / Tony Rotundo)

Sarah HILDEBRANDT (USA) also remained on course for her second Worlds final as she leg-laced her way to the semifinal. Losa ERSEL (GER) tried to put up a challenge but the USA wrestler was too strong for her. She will wrestle Nadezhda SOKOLOVA (RWF) in the semifinal after the latter made short work of Hanny KUMARI (IND) in a 10-0 win.

In the other semifinal, two-time world silver medalist Emilia VUC (ROU) will face young star Remina YOSHIMOTO (JPN) who beat Otgonjargal DOLGORJAV (MGL) via fall. Vuc was up against Madison PARKS (CAN) and was in a bit of trouble early but then got a takedown and four exposures to win 13-3. A lost challenge from Canada added one more point to her score.

A third wrestler for USA reached the semifinal after Forrest MOLINARI managed to pull off a late takedown for a 3-3 criteria win over Koumba LARROQUE (FRA). The France wrestler led 3-1 going into the final ten seconds but was exposed to her back by the American to give up the lead.

Molinari will face Miwa MORIKAWA (JPN) in the semifinal after the Japan wrestler defeated Aina TEMIRTASSOVA (KAZ) 6-2 in the quarterfinals.

Junior world champion Irina RINGACI (MDA) was also in top form when she beat Malin MATTSSON (SWE) 6-2 and reached the semifinal against Tokyo Olympian Mimi HRISTOVA (BUL). The Bulgarian wrestler struggled a bit but finally overcame Asli DEMIR (TUR) 7-2.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.