#WrestleOslo

#WrestleOslo: USA, Japan Put Three in WW Semifinals as Gray Eyes 6th Title

By Vinay Siwach

OSLO, Norway (October 5) -- Akari FUJINAMI (JPN) lived up to the hype. The 17-year-old from Japan outscored her opponents 21-0 in the two bouts and reached the semifinal of the 53kg weight class at the senior World Championships in Oslo, Norway.

The two-time cadet world champion defeated POOJA (IND) 11-0 and then former World Championships medalist Luisa VALVERDE MELENDRES (ECU) 10-0 in the quarterfinals. Her win took her to the semifinal and she will face Katarzyna KRAWCZYK (POL) who defeated junior world champion Emma MALMGREN (SWE) via fall in the quarterfinal.

Fujinami's overall wrestling with defense and offense combined made it almost impossible for her opponents to score on her and ultimately giving up points. She won the All Japan Championships to book her ticket to Oslo. Japan's 53kg Tokyo Olympic champion Mayu MUKAIDA (JPN) decided to sit out of the tournament.

The other final at 53kg will be between Khrystyna BEREZA (UKR) and Iulia LEORDA (MDA). Bereza defeated Zeynep YETGIL (TUR) 6-3 while Leorda overcame Samantha STEWART (CAN) 10-4.

Tokyo Olympic silver Adeline GRAY (USA) and fifth-place Aiperi MEDET KYZY (KGZ) are on course for a finals meeting after they reached their respective semifinals. Gray was once again in her elements as she won both her bouts on Tuesday via first-period fall. She beat KIRAN (IND) in the quarterfinals.

Medet Kyzy also took no time to move past Marina SUROVTSEVA (RWF) 10-0 and set up a meeting with Tokyo Olympian and European champion Epp MAEE (EST). The Kyrgyzstan wrestler wrestled Gray in the Olympic semifinal and lost 3-2 in a nail-biting finish. 

Samar HAMZA (EGY) beat Yasuha MATSUYUKI (JPN) 4-2 to set up a semifinal against Gray. Hamza was trailing 2-2 on criteria but a pushout in the final three seconds gave her a point. Japan challenged the call but lost, adding one more point to Hamza's score.

Sarah HildebrandtSarah HILDEBRANDT (USA) reached the 50kg semifinal. (Photo: UWW / Tony Rotundo)

Sarah HILDEBRANDT (USA) also remained on course for her second Worlds final as she leg-laced her way to the semifinal. Losa ERSEL (GER) tried to put up a challenge but the USA wrestler was too strong for her. She will wrestle Nadezhda SOKOLOVA (RWF) in the semifinal after the latter made short work of Hanny KUMARI (IND) in a 10-0 win.

In the other semifinal, two-time world silver medalist Emilia VUC (ROU) will face young star Remina YOSHIMOTO (JPN) who beat Otgonjargal DOLGORJAV (MGL) via fall. Vuc was up against Madison PARKS (CAN) and was in a bit of trouble early but then got a takedown and four exposures to win 13-3. A lost challenge from Canada added one more point to her score.

A third wrestler for USA reached the semifinal after Forrest MOLINARI managed to pull off a late takedown for a 3-3 criteria win over Koumba LARROQUE (FRA). The France wrestler led 3-1 going into the final ten seconds but was exposed to her back by the American to give up the lead.

Molinari will face Miwa MORIKAWA (JPN) in the semifinal after the Japan wrestler defeated Aina TEMIRTASSOVA (KAZ) 6-2 in the quarterfinals.

Junior world champion Irina RINGACI (MDA) was also in top form when she beat Malin MATTSSON (SWE) 6-2 and reached the semifinal against Tokyo Olympian Mimi HRISTOVA (BUL). The Bulgarian wrestler struggled a bit but finally overcame Asli DEMIR (TUR) 7-2.

#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org